The LG Rollable was teased at CES 2021. Capture d ' screen by Allyza Umali / This story is part of CES , where our editors will bring you the latest news and the Most Popular Gadgets from fully virtual CES 2021.
LG 's teases its Rollable smartphone to its CES 2021 press conference is not fair for the show. The Korean company will release the phone later this year, ac in accordance with those familiar with the plans from LG.
The phone's brief preview was the second tease of the Rollable, which has a screen that expands upward to create a larger, more similar screen. Presumably the bottom of the phone, when in landscape mode, has a mechanism that rolls up and unfolds the screen, similar to how its lesRoll-up OLED televisions work - but on a smaller scale.
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The LG Rollable only appeared in two of the videos booking the press conference, and the executives on stage did not mention the device. This led to speculation that it was just a conceptual device, not ready for prime time. TCL later Monday showed two concepts for roll-up phones , including a larger 17-inch tablet that has unfolded on both sides like a treasure map, but appears to be far from a real product.
This is not the case for the LG Rollable. The phone is said to be the first such device to hit the market, marking a new milestone in the evolution of phone design beyond even the foldable phones that have come out over the past couple of years. After years of pushing the same l box design, the phone industry has been keen to experiment with different shapes and concepts to generate excitement again.
After years of conservative phones, LG has shown an interest in playing around with different concepts. Last fall, the company launched the LG Wing , which featured two screens stacked together, the upper one being able to rotate in horizontal mode. Editor-in-chief of Lynn La said after havingir overcame the odd design, she found it useful for multitasking and video capture.
Once a major player among leading smartphone makers, LG's reputation, especially with flagship phones, has taken a hit as bigger players like Samsung and Huawei have overtaken it . Smaller companies like OnePlus have been able to generate more buzz, so LG needs something to rekindle the enthusiasm around its mobile line.
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LG also always followed a bigger rival Samsung , which has established itself in the foldable category with its Z family of smartphones. L ' last year he launched the Galaxy Z Flip and GalaxyZ Fold 2 .
For once, LG can be one step ahead of the competition.
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