In this article we wills review what B2B selling tools are, why your team should use them, and 16 of the best options available today.
B2B Selling Tools
B2B Selling Tools are software and devices designed to help businesses sell their products and services to customers. 'other companies. There are tools designed for every part of the sales process - some of which have a single purpose (eg prospecting) while others support all aspects of B2B sales (eg CRM ).
Why use B2B sales tools?
It's no secret that all members of the sales team - from BDR to account manager to manager - are busy. There are many facets of the sales process which are often time consumingand manual efforts. The good news is that there are B2B sales tools to simplify these processes by 1) streamlining and automate sales tasks , 2) simplify collaboration, and 3) ensure sales reps have the right resources to communicate and convert leads.
As mentioned, there are some very specific abilities tools to help with individual tasks as well as tools that impact multiple parts of the sales process (and even teams outside of sales, like the marketing or service).
16 B2B selling tools
There are dozens of B2B selling tools on the market today. Here are 16 of our favorite options.
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Sales Hub Enterprise is the CRM that energizes your sales process while eliminating friction (i.e. the natural result of growth of your business). Enterprise is the most powerful edition of Sales Hub - it offers the most flexibility and control. Sales Hub Enterprise supports B2B selling as it is an all-in-one tool. - an easy to use and one that acts as a single, central record system.
Sales Hub Enterprise provides access to an array of features and categories such as CRM, sales analysis, sales engagement and CPQ . It includes custom objects as well as access to more than500 integrations and applications via the App Marketplace , API and solution partners.
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PandaDoc is a proposal, contract and document solution that helps you create, track, approve and electronically sign sales documents (plus marketing, revenue operations and customer success) faster. The software is designed to assist in the creation of proposals, interactive quotes, contracts and electronic signatures as well as the collection of payments.
There are modsels you can customize, tag, save and reuse. After sharing your documents, take a look at the actual data from PandaDoc. temporal analysis for details on when your document was opened, how long it was displayed, and when the recipient finished the document.
Integrate PandaDoc with to create, track and sign sales proposals and contracts from.
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InsightSquared is a revenue intelligence platformfor sales, marketing and customer success. The platform automatically syncs transaction and engagement details into your CRM to make it easier to review and analyze the sales process.
InsightSquared uses machine learning to combine information about conversations between customer representatives (for example, tranions or talk time) with lifecycle data so you can better understand how different aspects of your business (eg, sales forecasts and product roadmaps) operate. Use the Guided Selling feature to automate real-time, customizable sales coaching for everyone on your team. Interactive reporting and AI-driven forecasting ensure your sales efforts and reporting are accurate and data driven.
Integrate InsightSquared to now find out exactly why and how you win.
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Crayon offers tools for business and competitive intelligence - in particularlink, it tracks over 100 types of business information to give you a 360-degree view of your competition (from their website, social media, app, review site, and more).
Create battle maps that automatically alert you and update based on new competitive intelligence. Then analyze your battle maps with the usage data provided by the tool. Use competitive intelligence data to filter and compare that data by characteristic (for example, data type, keyword, company, or date).
Get competitive intelligence alerts too - for events like price updates or recently added reviews keep an eye on what your competition is doing and what is working well for them.
Integrate with Crayon towin more competitive deals with dynamic and measurable battle maps.
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Gong is an ideal revenue intelligence and conversation platform for remote sales teams. It captures customer interactions that happen by call, video, web, or email, and provides insight to help sales teams close more deals. Gong offers specific solutions for Sales Managers and Managers, Account Managers and Sales Enablement. Streamline call coaching for all salespeople and empowering sales managerslisten to representative recordings and add comments or comments directly to those recordings.
Integrate Gong with to enrich your conversations with account data for better understanding.
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DialPad is an AI-based, cloud-based communication platform with call, business dialing, conferencing, and contact center capabilities. Commercial communication features also includevideo conferencing and SMS so that your entire team can count on a single shared tool for all interactions with prospects. Native CRM integrations exist to automate contact and data entry. You can also track the volume and sentiment of calls, and create a list of “hits” sales calls for your team to learn from and use for coaching.
Integrate with DialPad to connect your company's phone to and automate activity.
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Troops is revenue communication software for sales, customer acquisition and customer success. It connects all your messages to your CRM so that contacts and communications are stored in a single location that everyone has access to. Troops monitors all of your databases and records systems and informs your team of any events that may impact your revenue so that salespeople can act effectively in these situations.
Join troops to get signals for form submissions, activity pricing page and downloads.
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Postal.io is automated direct mail and giveaways software that integrates with your marketing automation and to sales activation platforms to increase customer engagement. Postal.io uses mail and freebies to help sales reps add greater value to their lead solutions - and therefore, help them attract more qualified leads and close more deals. The tool also aims to improve the selling process by adding triggers for personalized gifts and mails that are defined in the sequences you create.
Integrate Postal.io to to select the gift and / or direct mail options to send in.
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Proposify is a tool for making proposals, agreements and contracts which aims to guarantee the consistency and personalization of your messages, prices, brand image and workflow. Proposify has a template library to speed up the process of creating proposals, content, and image libraries.
The p tool provides an overview of the how prospects spend time with your proposal, section by section.Read optional add-ons and pricing tailored to your prospects so they're more likely to sell themselves.
Integrate Proposify with to create, send, sign and track sales documents directly in.
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Qwilr helps B2B sales teams create personalized proposals, quotes, customer updates and other documents, all with a mobile-friendly design. A variety of predefined templates and a document generator feasy to use exist so you never need to hire a designer when creating proposals and quotes. You can also provide prospects with interactive quotes so they can choose a plan on their own time, without having to go back and forth with a representative.
Qwilr's analytics tell you how prospects with your documents, including when they are viewed, when they are accepted and how much time is spent on each section.
Integrate with Qwilr to create beautiful and interactive proposals and quotes from.
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Calendy is an online appointment and scheduling software. Representatives notify Calendy of their availability and share a link with prospects through website or email, regardless of the time the prospect selects then appears on the representative's calendar, eliminating the need for any back-and-forth.
The software supports all types of meeting scheduling, including one-to-one, group meetings Calendars are automatically time zone aware, allow you to set buffers between meetings (to keep notes or prepare for the next meeting), and fit into any number of calendars , including Google Outlook and iCloud.
Integrate Calendly to to close deals and interacts with prospects by leveraging s cheduling.
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OrgChartHub is a tool for creating and storing org charts and mapping sales person relationships from . Flowcharts provide a visual understanding of an account 's stakeholders and the relationships between them . You can add sales representatives to your flowcharts to show the risk level of each transaction. On each of your contact cards.re org chart, include the contact properties that matter most to your team. Placeholder contacts are also available until you have identified all stakeholders.
Integrate OrgChartHub to to create and store customer org charts without leaving.
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GeoMapper is a geographic mapping tool that you can use in - it helps you plan business trips, increase attendance rates at events and gcarry out geomarketing campaigns. With the mapping tool, you can identify potential business opportunities around current customers and prospects. And since GeoMapper works from, you can use your CRM properties to geographically locate contacts and opportunities.
Integrate GeoMapper with to map your businesses and contacts without leaving.
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If you are neither an accountant nor an accountant, Xero is ideal for your small business. This softwareAccounting simplifies bill payment, expense claiming, logging into banks, accepting payments, and managing bank reconciliations. Sales reps can manage quotes and accept payments through Xero, while tracking the close, time, and profitability of specific projects in the tool.
Xero organizes all of your documents, including contracts and invoices so that representatives and other team members can access them when needed. Sales reps can also create and send quotes to prospects and customers via computer or mobile.
Integrate with Xero to access online accounting software designed for SMEs.
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Crossbeam is an account mapping platform that makes it easy to map your accounts - without any spreadsheets and with unlimited partners - for free. Integrate your current partner system with Crossbeam to generate new and highly qualified leads. The tool provides real-time channel sales forecasts and helps your partners identify new prospects.
Crossbeam also makes it easy to identify shared goals between your sales team and channel partners to avoid competition. In fact, the configurable data sharing feature reports partner overlaps and alerts you if and when an overlap occurs.
Integrate Crossbeam with to quickly synchronize data between the two account mapping tools.
Source ProfitWell is revenue mining software that offers products that reduce churn, optimize prices, and provide you with accurate, free revenue reports. The segmentation feature allows you to enrich contact data with demographic data and use over 100 types of segments when selecting your KPIs. SheetsData-driven routes highlight specific product / service characteristics that sales reps need to highlight for certain salespeople in order to increase the chances of conversion.
Integrate ProfitWell with to get accurate and real-time income data in.
There are many B2B sales tools available today - decide which area (s) of the sales process you need the most to consider the features offered, integrations and pricing . Then start using your new B2B sales tool!
