Google has become the dominant search engine that researchers rely on in almost all cases (at least in USA), and let's be honest, it 's for good reason.
The quality and depth of the results Google produces is what we expect from the search experience.
But competitors will still be vying for search market share. Some of these alternative search engines are worth using, especially those that don't fit the mold created by Google.
DuckDuckGo is one of the most competitive most formidable of Google. This is especially true for users who view privacy as a critical part of deciding which search engine is best for them.
But DuckDuckGo has a lot more to offer searchers on top of its increased privacy protections. privacy.
In this column, you'll find an in-depth comparison of the features of two great search engines we love: DuckDuckGo and Google. Which search engine should you use?
DuckDuckGo is a search engine founded in 2008 that claims not to store personal information of its users, ever. This means that all the research done on theThe search engine is always anonymous.
Under the main search box on the website home page, DuckDuckGo states:
DuckDuckGo does not follow its users with It's personalized because it won't store their search history, track their IP address, and basically has no personal data to sell. This is true regardless of whether the user is in incognito mode.
And, with the growing concerns of everyday people about user privacy, it's obvious that DuckDuckGo is doing something right.
For the very first time, the search engine exceeded 100 million searches performed in one day in January 2021.
DuckDuckGo has separated itself from the competition early and often in terms of the privacy it offers its usersers - that same privacy that other search engines have refused to offer until DuckDuckGo.
And recently it has taken an even stronger stance on user privacy, actively blocking other search engines collect user data .
Just take a look at its Twitter feed if you want to know how good this search engine favors confidentiality.
But beyond confidentiality, what does DuckDuckGo bring?
To begin with, its presentation is similar to that of Google:
- Search Engine Landing Pages (SERP) of 10 organic search results (both search engines generatedrally provided 10 organic search results on their respective pages as of March 2019; however, Google offers hybrid results for a variety of search types, including eight traditional organic results for a specific movie title on Page 1, with multiple search engines anchored. atures built into the SERP like cast members, Google's coveted "People Also Ask" feature, as well as image and video searches built into the top three results, all on top of the database. basic knowledge of the movie on the left rail of the SERP).
- A few ads at the top and bottom of each SERP, plus or minus one or two (or all) and depending on the search query, its search volume, and the competition around its keywords and topics.
- A Knowledge Panel of information along the right rail of SERP page 1, depending on the entity.
DuckDuckGo uses its web crawler, DuckDuckBot, and up to 400 other sources to compile its search results, including other search engines like Bing, Yahoo, and Yandex, and sites crowdsourced like Wikipedia.
This is where Knowledge panel -like brea kout box on the right rail with important details like name, address, number phone, website, etc., are taken from, including Wikipedia.
DuckDuckGo also pulls information from the Yelp user review site, including reviews, addresses, phone numbers, and hours of operation for this panel as well.
Company location directions are now provided exclusively by AppleMaps, a change from before 2019, when DDG defaulted to Bing Map.
Next, it also offered users the option to switch between their map provider preference from Google Maps, HERE Maps or OpenStreetMap as the source (screenshot below for route options that are no longer available in DDG).
DuckDuckGo offers a number of other easy to use features and / or preference tweaks that helpto simplify the overall process for the user, many of which Google implemented first, but not all.
For example, once a user has reached the bottom of a SERP , he can choose to see more results and activate endless scrolling, which directly opens the next SERP below the current page without opening a new page.
This is a simple difference, but it makes the user experience a bit cleaner and the pages faster to load. It can also be disabled in the search engine settings if needed.
Category pages are one of my favorite features of the DuckDuckGo platform, offering Category ranges with brief deions and images presented in a clear and engaging way for a multitude of topics and categories.
And, like Google (although not as complete), DuckDuckGo offers a target Answers snapshots (comparable to Google's Featured Snippets), which are pulled from over 100 sources on the web.
There are also vertical search options, including:
- Web results.
- Image results.
- Video results.
- News results.
- Results of the map.
- Shopping Results.
Of course, depending on the vertical sector in which a web user searches, Canard DuckGo will dynamically generate applicable search sectors that match the query.
When Someone is looking for a favorite food or dish, DuckDuckGo will trigger the "Recipes " sector for them (screenshot below).
These are a simple site - search commands the search engine also refers to the "! bang syntax" which makes searching a website much easier (not that it has never been done before ).
For example, if someone wants to compare their DuckDuckGo search results to those of Google, the user only hasto add the Google bang to his request.
And, just like Google provides unique search features and effects daily , DuckDuckGo has some fun ones too (and useful).
DDG can help you find a secure password, change a query from lowercase to uppercase (or vice versa), identify the number of characters in a query, and even explode a rhyme.
Its anagram solver is probably useless - but remains a consistent and
In addition to its Usability features, the main messaging points of DuckDuckGo come from:
- The brand's high standards for privacy.
- Being an efficient and respectable search engine despite its small search market share (which is much lower than Ask, Yandex, Baidu and the three "major players" in the United States, Google, Bing and Yahoo).
In addition to the DDG reaching 100 million daily searches in January 2021, it Also achieved its highest share of the search market in the same month with 2.6% of the total search market share in the United States.
Worldwide, DDG owns only around 0.63% of the total global search brand and share, making it the 10th most popular search engine in the world.
By the end of 2020, DuckDuckGo had performed by 24 billion searches, an increase of 57% from 2019, when DDG performed 15 billion searches. .
And this significant rate of increase has been constant over the years.
Compared to 2018, when DuckDuckGo performed 9.2 billion searches, 2019 recorded a63% increase in annual searches.
Annual traffic also increased 56% in 2018 and 55% in 2017.
This number is expected to continue to grow. The question is whether the rate of 50% and above can be sustainable for years to come, which would obviously start to lead Google much more significantly.
Benefits of using DuckDuckGo
A staple of its foundation, DuckDuckGo preaches its desire not to track any information from its users or their research and prides itself on offer the most private search engine on the market.
Easy to use
Its clean interface and simple user experience make the use of the platform a somewhat unique search experience.
Usability seems to be a priority focus, and it shows. It is also aesthetic while following the basic concept and thelayout of other search engines.
The more users, the more profit, the more resources = better the search engine.
Cons of using DuckDuckGo
Not as good as Google ¯_ (ツ) _ / ¯
C is the booming search engine, while Google continues to be the premium gold standard.
DuckDuckGo just doesn't have the resources of the big search engines to long time. But he earns more each year, including a $ 10 million investment at the end of 2018 when he was valued at nearly $ 75 million.
Tiny search market share
DuckDuckGo had only 0.22% of the total search market share in 2017, which is lower than Ask, Yandex, Baidu and the three "big players" in the United States (Google, Bing and Yahoo).
That ifstates that there is room for strong growth, but that it must maintain its growing popularity for years to come to gain significant market share.
Always play catching up
The features, ideas and practices of DuckDuckGo will largely overshadow Google, especially by doing the opposite of what Google terms privacy.
This is not out of the norm for other search engines; they are all chasing the big dog of Google.
Google is the OG
But why, exactly?
For starters, it is the most robust and extensive search engine on the market in more ways than one, with a family of tools and databases for it. '' accompany and support its mission of providing the most relevant and credible answers quickly and easily.
Google Maps is a major asset.ssant for the search engine. It contains a plethora of important information for businesses around the world, from names, addresses and phone numbers to photos, videos, reviews and more.
And while Google is trying to l ' building a human network with similar and useful information in Google+ has proven to be unsuccessful, it illustrates the company's commitment not only to improving search, but also to owning and build high quality ships to upgrade it via its platform.
Like DuckDuckGo, Google offers specific search areas to make searches easier, but with more options.
In addition to the traditional web results and Maps results mentioned above. above there are verticals for:
Additional search parameters and tools may be used to further refine searches (shown below).
"The Google search index contains hundreds of billions of web pages and is well over 100,000,000 gigabytes ", Google says .
This is by far the mostextensive search engine indexes. And that's one of the main reasons Google is the dominant player in search.
It's not just the biggest search index; it's also the smartest.
Google is constantly updating its ranking algorithms and signals, including the addition of artificial intelligence via RankBrain . This machine learning mechanism is another reason Google dominates and delivers, with no close competitor in comparison.
It has the best crawlers, the be index, and the best algorithms, that 's why I really believe in the mantra: "If it ' s not on Google, it 's not real.
This is a playful statement based on the Google's incredible ability to identify search queries - and their responses - from unique searcheslong tail without some of the most important information.
For example, finding a movie about a particular person or place without knowing the movie name, year of origin, or 'other apparently critical information.
When I search for a 1980s skateboard movie with a title I don't know but remember the main character has blonde hair, Google provides me the answer I'm looking for on the right in Position 1.
The movie thatI was looking for is, of course, "Gleaming the Cube " with Christian Slater from 1989.
Other popular entities owned by Google contribute to its power position, such as YouTube, Gmail, Play , AdSense, etc.
It also has one of the best (and free) productivity tool suites including Sheets, Docs, Slides, Calendar, etc.
And let's not forget Google's free tools for webmasters and marketers, including Google Analytics and Search Console .
What is makes Google the true Goliath of the industry? It 's the combination of:
- Its vast network of tools and properties belonging to the alphabet .
- Its unrivaled ability to understand real world entities and their relationships to each other ( things, not strings ).
- His continued commitment to improving the Google search experience in the short and long term.
- His leadership unmatched in the world of search and any website.
Of course, none of this changes the fact that Google always extracts information from its users and applies it where it can do so for the benefit of the business and / or the people who pay the business for the user data retrieved. .
This is a it's no secret that Google does this, so it's not an ethical mistake; it's just The majority of users don't know exactly what data is being used, what it is used for, or why it is being used.
This has allowed Google to become one of the richest companies in the world, thanks to the targeted sales on its own platform and through its many partners.
That never changes nothing to the fact that it is currently the best search engine. And this is partly due to the capacity of the search engine to collect and store data to further improve its engine., adapt it to each user through personalization.
DuckDuckGo provides the same search results for every user because it does not manage unique searches for every user based on their search history, interests, and web history.
This is exactly why Google has become one of the most successful companies: the quality of its search platform.
Benefits of using Google
This is the best
Google has done and will continue to do great things that other companies, including engines research, are just not yet able to achieve, if ever.
It 'sa brand superstar that has been, not only at the heart of research since its inception, but pushing it towards to new heights whenever it can, and ahead of all of its competition.
Google has the greatestsearch index, the smartest search engine algorithm and the largest portfolio of free tools that all fit right into its search engine.
C 'is the dominant power of research
Yes, it is basically the same as the two points above. But that's what really matters.
Google has been the best for some time. And it has changed the lives of every American since its launch in 1998.
It will continue to be a fixture in our lives for many years to come.
Disadvantages of it 'use of Google
It's hard not to feel violated
Google also has the largest network. This is thanks to the compiled data of its users and their behavior.
On the organic side, Google sees personalization as a benefit for the user, but all of this is also achieved thanks todata collection.
O Outreink User Experience & Other Ideas
Google is always testing features and changes, large and small, to try and make an idea of what works best.
Sometimes Google changes things and then it doesn't seem like a change for the better.
But, it 's Google, and sometimes the changes (or lack of common sense features) leave webmasters, marketers, and researchers scratching their heads.
This n 't always (always) fair
While he's impressive in almost everything he does, Google's full launch of his Featured Snippet attribute led to many more obviously false or misleading answers.
In trying to provide its best quick (and often auto-generated) answer for simple questions, Google has occasionally pulled out some inconsistent information.rectes which still show that the computer cannot always outperform rt (or outperform!) humans at the moment.
Which search engine should you use?
En As a person who has used Yahoo Mail for two decades, I can admit that I am an iconoclast who prefers less common options and goes against the grain. However, this is not the reason I was still using Yahoo Mail in 2017. 😆
I have used Yahoo Mail for so long because I loved how it worked (until I have my account hacked , then said hack was covered up) and I was comfortable with it.
As a news junkie and newspaper reader, Yahoo's front page has always inspired me to stay, scroll, and read. And the stories are tailored to the user,so I was served content that I should and would eat right away.
Without at least browsing and, I'm sure, storing some, if not most, of my user data, this Yahoo homepage has never been as successful as it has been in terms of grabbing my attention and piquing my unique interests to read a bunch of content daily. And I knew that after the first 12 years or so.
More importantly, I didn't mind because it worked for me.
So what did Yahoo has to do with whether should you use DuckDuckGo or Google?
What works best for you is the correct answer here. It's all a matter of preference.
Both search engines can probably provide you with the answer you are looking for and in a quick fashion.
Anyone with a passion for privacy will likely look into to - and prefers - DuckDuckGo only for its policiesstrict privacy policies, but also because it's a better than average search engine trying to do people good. And it does a great job of achieving that.
That doesn't change the fact that less and less searches are empty on DuckDuckGo - you'd be hard-pressed to identify one now on the fly.
So it's not like you can go to Google to find something you can't find on DuckDuckGo anymore.
The big difference is how the information is provided to the user and the amount of data collected and stored to serve it.
Because we already know if you can't find it on Google, you probably won't find it on DuckDuckGo either.
Chances are it just doesn't exist.
All screenshots screen taken by the author, May 2021