Google's John Mueller suggests that the way small businesses SEO is changing dramatically. way that industry experts aren't following.
Much of the content on the web aimed at helping small businesses is based on an 'old-fashioned' way of doing things, says Mueller.
He goes on to explain how experts can modify their message and tailor it to the way small businesses are most likely to have SEO.
This topic is discussed during the Google Search Central SEO office hours hangout recorded Oct 8, 2021.
A person writes in who just started learningSEO for starting a small business website.
They ask Mueller for advice in this area, which leads him to comment on the old school nature of advice that they are likely to be found online.
John Mueller of Google on SEO for Small Businesses
In response to the question, Mueller says there are many getting started guides Helpful SEO posted to the web by industry experts.
Advice tends to be accurate, Mueller says, because there isn't a lot of misinformation. on the very basics of SEO.
However, beginner's guides are out of touch with how businesses build and optimize websites.
This can be confusing for someone one that starts out using a simple site builder and the getting started guides talk about optimizing HTML pages.
Getting started guides are more technical than 'they don'tIt should be, Mueller continues.
While many beginner's guides talk about writing HTML code to adjust title elements, small business SEO is mostly about filling out fields.
If you're writing content for people practicing SEO at the beginner level, the key here is to make it less technical.
Teach newbies how to customize the look of their site in search results by manipulating fields in a CMS, rather than writing code.
For small businesses and newbies, Mueller asks you to keep in mind that SEO is less intimidating than it sounds.
Listen to Mueller's full answer in the video below:
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