According to John Mueller of Google, the total number of backs of a website is irrelevant to the search algorithm.
A good link from a relevant website can have more impact than millions of shoddy links.
That's what Mueller said during the Google Search Central SEO hangout on February 19.
A site owner asks Mueller the following question: "What matters most? The number of unique referring back domains or the total number of backs?
Sometimes known for his vague answers, Mueller couldn't be clearer in explaining how little these factors matter to Google.
Lize his full answer in the section below.
John Mueller of Google on the backs
Mueller advises site owners not to focus on the total number of links pointing to their site or the total number of referring domains unique.
Google doesn 't rate links this way, it explains:
What matters to Google when it comes to links is how relevant each one is to the website it points to.
This is how Google determines the weight of individual links. The total number "doesn't matter at all.
In theory, a site could create millions of links across millions of domains, and Google could end up ignoring them.
Mueller says that a single link from a relevant source can send a stronger signal to Google about how it should treat that page.
He gives an example hypothetical of a page linked to a major news site.Google would see it as an important page, even if it's one of the only links it has.
Quality rather than quantity is what matters to Google.
Listen to Mueller's full answer in the video below:
For more on this hangout, please see the articles below: