The messages section on Pinterest is a way for users to connect more personally.
Users can send and receiveView pins or boards specific to friends and users by name, email or phone.
If you receive a PIN code that you want to register, you have the option to do so h And also.
The profile page is where your saved Pins reside. They are saved in two ways: by array and by pin.
If you find a Pin and save it directly to your account, it goes to the Pins section. If you save a Pin to a specific board that you created, it will be saved to that board.
On your profile, you can also add a comment under the original pin. This works well if you try out one of your saved Pins and want to share your experience.
For example, if you have tried a new hairstyle from a pin you saved, you can attach aphoto of your hair and comment under the original pin with your thoughts.
Pinterest Ads look like regular Pins (images, videos, or collections) that are placed by a company on the home page of a user's account.
Ads can be directed to the specific audience you want to target on both their home feed and search results.
It's important to understand the different types of ads and know your options before creating (and paying for) a campaign. sponsored pins.
In terms of strategy, no format is better than another - it all depends on your audience and what works best for them. Try different types of ads to see which clicks.
Different types of Sponsored / Ad Pinss Pinterest
Pinterest allows ads in six different formats.
Before delving into the details, it is important to note that each of them allows a deion of up to 500 characters.
This deion is an essential part of optimizing your ads . Pinterest says:
Ad titles are also consistent across ad types.
Your title can contain up to 100 characters, with the first 40 characters appearing in user feeds (depending on the user's device). Pinterest says:
A static ad is just a selected image, using a .png or .jpeg file from a maximum size of 20MB.
Pinterest recommends a 2: 3 aspect ratio (1000 x 1500 pixels) and warns that a higher aspect ratio the image may be cut in the Pinners stream.
Standard width Pin video ads are the same size as a regular pin.
Max. width video ad is an ad that
Accepted file types for both are. mp4, .mov, and .m4v, with a maximum file size of 2GB.
Pinterest video ads can last from 4 seconds to 15 minutes.
Lwhere the two video ad formats differ, they are within the recommended proportions , which are:
- Smaller than 1: 2 and greater as 1.91: 1; Pinterest recommends using square (1: 1) or vertical (2: 3 or 9:16) for standard width video ads.
- 1: 1 (square) or 16: 9 (wide screen) for Max. Width of video ads.
App install announcements
These ads feature an image and allow users to download an app from the image without leaving Pinterest for thesearch the App Store.
This format contains multiple images that people can browse.
You can use 2 to 5 .png or .jpeg images per carousel, with a maximum file size of 32MB per image.
The recommended aspect ratio for these images is 1: 1 or 2: 3.
These ads feature a video or image that connects users to purchase the product directly through Pinterest.
It There are different step-by-step processes for setting up this ad format, depending on whether you are using Ads Manager or the Bundle Editor. Instructions for each of them can be found here .
Note also that Pinterest says:
These announcements have an ma in the "lifestyle" image with three smaller product images below.
Before you can run Collections Ads, you must configure the 'Pinterest's feed ingestion tool called the catalog.
This requires that you have:
- A Pinterest business account.
- A website claimed to comply with Guidelines for merchants .
- A data source or file with your products and their attributes.
- Hosting data sources or other means of hosting and storing product data that can be sent daily to Pinterest . (Pinterest currently supports integration with Shopify, Square, Lengow, ChannelAdvisor, GoDataFeed, Feedonomics, and Productsup.)
- A Pinterest tag (Java code) on your website. You can use the extension Chrome Tag Helper to ensure your product IDs are returned to product detail pages.
Pinterest can process up to 20 million products per account and ingests the data source once every 24 hours.
If you are making pintsrest at this scale, be sure to read this resource on the catalogs before you begin.
Note : Looking for story pins? These bundles of multiple videos, images, listings, and custom text in a single Pin are only available as Organic Pins.
Setting up your Pinterest ad campaigns
If you show any of the other types of Sponsored Pins outside of Collection Ads, this process will get you started.
1. Create a professional account
Start by creating a brand new professional account, convert your personal account into a professional account or create a professional account which will be linked to your personal account (this which allows you to switch between the two with the msame login information).
Start here .
2. Choose your campaign objective
After creating your account, you will be prompted to choose your campaign objective (brand awareness, website visits, purchases, etc. .).
3. Set your campaign budget
On this same page, scroll down and choose your budget campaign.
Similar to other platforms, once your budget is uprmined, the ad will stop serving (learn more about budgeting strategy here).
4. Create an ad group
Ad groups can allow you to group a few related ads together within a single campaign and track them. These ads can be differentiated based on your audience (which we have shown in screenshot below), your interests, placement of ads, etc.
For example, you can create the "love nature " campaign "And include different ad groups such as " men from35 and over "and " women 35 and over "to see which one performs the best in this campaign.
Alternatively, if you are targeting only women, you might have the campaign "women 35 and over " with the ad groups "those who love nature " and "those who love animals.
5. Create your audience
Scroll down that same page to "Targeting Details " and identify the people you want to target with your ads. You first select a strategy ( "Connect with users" or "find new customers"),which will unlock your other options, including selecting your audience, keywords and interests, demographics, and ad placement (the 'search' or 'browse' space on Pinterest).
Pro tip: As you will see in the screenshot above in Step 4, on the right side of the screen, Pinterest will suggest the potential audience size based on the targeting you choose.
6. Create your ad
Create your actual ad by selecting an item you've already pinned.On your Pin, you can add a title, a link to where you want to take people who click on your ad, and a tracking URL to help you know exactly which users have interacted with your ads (this makes sense if you're using a CRM and your customers have a long road to conversion):
7 . Click "Publish " and you are ready to go!
You can then access the top menu bar by visiting Announcements> Reports to see the results.
Dynamic re targeting on Pinterest
Retargeting on Pinterest works the sameme way than on other platforms - it helps you reach people who have already visited your website or have items in their shopping cart.
This is an option for large advertisers who use catalogs on Pinterest, as having one is a prerequisite for this type of campaign.
You must also meet Pinterest's threshold for the number of pages visited and AddToCart Events in the last 7 days in order to serve retargeting ads.
There are different step-by-step processes for setting up dynamic retargeting ads on Pinterest depending on whether you are using Ads Manager or Bulk Publisher. Learn more about each of them here .
Why Pinterest s Matter and Points to Remember
With over 2 billion searchesmonthly on Pinterest, this is a social media site you shouldn't miss out on, even if Pinterest doesn't seem like your perfectly targeted audience - consider spending less, but keep testing to see what works.
According to Small Business Trends, 87% of Pinterest users bought something because of what they saw on the platform, possibly because that consumers walk the entire shopping journey on Pinterest.
They start off with a pin and end up buying something from that inspiration.
And while it's no secret that Pinterest is the place to be for young adult women, there has been an increase in the number of Gen Z users and of the millennium. on Pinterest as well.
Different types of pins have been more popular with this audience on Pinterest, so it's worth testing whether or not the platform can work for you.
Regardless of the size of your business or marketing goals this year, you might find a receptive audience on Pint erest.
All screenshots screen taken by the author, March 2021.