Today, Google launches The updated Product Reviews Search Algorithm, designed to categorize in-depth, well-researched content on brief product summaries.
To be clear, this isn't not a basic algorithm update that affects all Search Results. This update specifically targets product reviews.
In an ad,Google says it designed the update to product reviews to reward the content that users find most useful:
At this point, this update only affects the English - search results in the language.
Sites that do not publish product reviews have no reason to be concerned about this update.
Sites that post product reviews should carefully monitor their traffic and look for anything out of the ordinary.
The algorithm update goes live today, which means site owners can already see fluctuations in traffic and rankings.
Any spike or sudden drop in search traffic, starting around April 8, is likely an indication that a site has been affected by the updated product reviews.
Regardless of any change in traffic, site ownersWe need to add an annotation to Google Analytics and other monitoring tools to indicate the updated product reviews that went live today.
What if updating product reviews affects My Site?
Updated product reviews aim to provide users with content that offers insightful analysis and original research.
With this update, Google search aims to prioritize product reviews written by experts or enthusiasts who are familiar with the subject.
Site owners who feel they have been affected by updated product reviews should check out Google's tips for creating better content.
Try to review the content objectively and ask if the product reviews on your site:
- Express expert knowledge about the products, if so?
- Show what looks likethe product physically, or how it is used, with unique content beyond what is supplied by the manufacturer?
- Provide quantitative measures of how a product is measured in
- Explain what sets a product apart from its competitors?
- Cover comparable products to consider, or explain which products might be best for certain uses or circumstances?
- Discuss the pros and cons of a particular product, based on research done?
- Describe how a product has evolved from previous models or versions to make improvements, solve problems or help users make a purchasing decision?
- Identify the key decision factors for the product category and how the product performs in these areas? For example, an examination of a car may determine that theFuel economy, safety and handling are key decision factors and assess performance in these areas.
- Describe the key choices regarding the design of a product and their effects on users beyond what the manufacturer says?
The above recommendations are consistent with Google 's goal of rewarding the most useful product reviews.
In the future, reviews will have a harder time ranking in search results over time if they contain only short product summaries.
Reviews with short product summaries are typically viewed on affiliate sites that focus more on creating quick commissions than delivering real value to users.
Site owners are now required to publish aggregate product reviews, which include comparisons with similar products and comparisons withprevious iterations of the same professional
Provide quantitative analysis where possible, such as speed test results if you are looking at a computer, and other data that can help consumers make a decision about 'purchase.
It looks like Google will pay special attention to whether a review offers information that goes beyond what the manufacturer provides. In other words, don't go to a product page and rewrite what's already on the web.
We will probably learn more about updating this algorithm as it is deployed.