Beyond that, YouTube examines which videos received the most viewing and engagement time for a particular request.
In other words, YouTube search results are not a list of the most viewed videos for a given query.
You want to know what keywords and terms target search for video SEO?
Well, YouTube introduced a keyword tool in November 2008, but disabled it in September 2014. So you'll want to check out 10 best alternatives to the Generator YouTube keywords for yourir which tools are worth using today.
The tools can give you a lot of options but you should select just a small subset of them for your latest video .
And your selection should not only help your target audience find the videos they want to watch, but also maximize their engagement and long-term satisfaction.
2. Suggested Videos
Suggested Videos are a personalized collection of videos that an individual viewer may be interested in watching next, based on their previous activity.
These videos are shown to viewers on the right side of the play page under Up Next, under the video on the mobile app, and as the next auto-playing video.
Studies conducted by YouTube have shown that viewers tend to watch moreof videos when they see recommendations from a variety of channels, so that's what the suggested videos do. Recommendations are ranked to maximize viewer engagement.
Signals that contribute to these recommendations Recommendations include:
- Videos that viewers are watching along with the current video, or videos that are related to a topic. These can be videos from the same channel or a different channel.
- Videos from a viewer's viewing history.
You can see which videos are drawing viewers to your channel from the videos suggested in the Traffic Sources report in YouTube Analytics by clicking the Suggested Videos box.
Here are some tips to optimize your videos for suggested videos:
- Put strong call-to-action to encourage viewers to watch another video in your series. Long endings can prevent viewers from watching more, so be aware of the end of your videos .
- Use playlists, links, cards and end screens to suggest the next video to watch.
- Develop a series of videos that are organically connected.
- Make videos related to popular formats on YouTube, such as challenges or lists.
Finally, expect Google to roll out related topics for YouTube videos will be doing very soon.
Elizabeth Reid, vice president of Google, just demonstrated this feature at Search On 21 and said:
Search on '21 in less than 7 minutes, Google, September 2021
3. Titles and thumbnails
Titles and thumbnails are usually the first things viewers see when browsing YouTube.
They work together to help viewers decide to watch your videos and create anticipation, s ''they accurately represent the content of your video.
If viewers click on your video and stick around to watch most or all of it, it lets YouTube know the viewer is enjoying your content.
However, if your titles and thumbnails don't deliver on their promise of what's in the video, then viewers tend to leave almost immediately. This can limit your visibility on YouTube.
The longer you can keep people watching YouTube through your content, the more your content can show up.
Here are some tips for l 'optimize your titles:
- Write titles that arouse curiosity, but also include keywords .
- Keep them concise titles (60 characters) with the most important information at the start.
- Record episode numbers and branding towards the end .
- Check thate your titles are not cut in video suggestions, search results, and mobiles.
Thumbnails are usually the first thing viewers see when they find one of your videos, and 90% of the top performing videos on YouTube have custom thumbnails.
When customizing your thumbnails, make sure you have a strong image and dynamic that looks great big and small, and conveys key information about your video.
You can apply the "rule of thirds " to compose interesting and dynamic images and then overlay them with your branding and / or deif text.
If adding text, be sure to use a font that is easy to read on screen. Also consider how you can be eye-catching and age-appropriate for your ad.c.
Here are some tips for optimizing your thumbnails:
- Think about your thumbnail before you shoot so that you can capture multiple options.
- Make a thumbnail resolution as high as possible but keep the 2MB limit.
- Specifications: 1280 x 720 pixels (16: 9 ratio) in .JPG, .GIF, .BMP or .PNG format.
- Zoom in and out on your thumbnail to see if it looks like good big and small.
- See if your thumbnail would stand out among the other thumbnails.
4. Deions and hashtags
The deion field is incredibly useful in helping viewers find, discover and decide if they want to watch your videos.
You can consider deion as two parts: what people see before they click Show More and what they see after.
Here are some tips forr optimize your deions:
- Make sure that every video has a unique deion : this makes it easier to find through search and helps it stand out from videos Similar.
- Use the first few lines of text to explain the topic of the video using search-friendly keywords and natural language.
- Use the rest of the text (which appears after they click Show More) for 300-2,100 characters of additional information such as your channel subject, social links, etc.
In Search for reviews YouTube Results , Southern reports that YouTube has changed the visual presentation of its SERPs.
For example, viewers can preview each video and view chapters : time-stamped images that detail the different topics covereds in a video, which takes viewers directly to the section most relevant to their search.
Even if this is not a modification of the algorithm is a game-changer.
So how do you optimize for chapters? Well, you can add timestamps in your deions to help viewers jump to the important parts of the longer videos.
As Southern points out in another article , YouTube has also launched a new type of search results page which appears when users search for videos by hashtag.
Use associated hashtags (#) in the title and deion of your video to help viewers find your video when they search for a specific topic on YouTube, on computer or mobile app.
Here are some tips for optimizing your hashtags:
- Make sure you only use hashtags related to your video. For example, if you upload a review of a specific movie don't add hashtags related to different or unrelated movies, actors or popular topics to falsely increase the number of views.
- A little goes a long way - don't saturate your deion section with hashtags. YouTube will ignore all hashtags in a video if it contains more than 15.
- Hashtags are especially great to use with trending content , such as events at come or people in the news. This ensures that viewers looking for trending topic videos will find a variety of relevant content.
What about classic tags? Well, once upon a time, beacons were more important than deions. But these days, regular tags aren't important.
Elthey are mainly used to help correct common misspellings (eg YouTube vs U Tube vs You-tube).
Home is what viewers see first when they visit YouTube.com or open the YouTube app.
This is their personal "prime-time " destination; a place where he or she can discover the most relevant personalized recommendations.
It's also a great place for your videos to be found by non-subscribers.
More over 200 million different videos appear on Home every day for viewers around the world.
When a viewer visits Home, YouTube displays their subion videos, videos watched by similar viewers, and new videos.
Selection Video count is based on:
- Performance: To what extent the video attracted and satisfied similar viewersaires, among other factors.
- Viewer viewing and search history: how often the viewer watches a channel or topic and how many times YouTube has shown each video to the viewer.
It should be noted that subscribers watch more of their subions through Home than through the Subions tab.
Here are some tips for optimizing your videos for the YouTube home screen:
- Upload new videos on a consistent basis to give your audience an expectation of when they can see more again content.
- Keep viewers engaged longer and encourage them to come back for more. Whether it's one long video or several short ones, the longer you let people watch, the more likely your content is to surface.
- Keep doing what works. When you create somethingSomething that works for your audience, start over. YouTube has more content that your viewers love. Don't be afraid to experiment, but do it conscientiously. Observe your audience's comments and give them time to adapt.
- Find out how often your channel is appearing on the homepage, in the world, by accessing to your YouTube Analytics Traffic Sources report , by clicking Browse Features and View Home Statistics.
As I explained in YouTube Shorts: An Introductory Guide , viewers can find your shorts by tapping Shorts at the bottom of the YouTube app.
C ' is one of the advantages of making videos that are short up to 60. seconds.
Viewers may also finds shorts:
- On the YouTube home page.
- In their notifications.
- By checking their subions.
- Featured on your channel page, so learn how to customize your channel layout.
Once they've tapped on a short movie, the Viewers can scroll down to watch other shorts.
You should also include #Shorts in the title of your short or deion to help the YouTube system recommend your shorts on YouTube.
Since shorts are short, what's the impact on video watch time and engagement?
Well, the discovery system YouTube uses the relative and the relative to watch time as signals when deciding audience engagement and they encourage creators to do the same.
Ultimately , YouTube wants short and long videos to be successful, it is forwhich they encourage you to make your videos the appropriate length depending on the content.
Generally speaking, relative watch time is more important for short videos and relative watch time is more important for longer videos.
You can use the audience retention report in YouTube Analytics to understand how long your viewers are ready to watch and adjust your content accordingly.
It is worth knowing that v Views of short films are counted the same as regular videos. Plus, subscribers earned by watching your shorts count towards Creator Awards program milestones.
Here are some other short film best practices that may help you:
- Focus on making the first few seconds captivating to grab viewers attention and keep your content crisp.
- Remember Shorts Loop, so pace your content accordingly and think about how you can encourage replayability.
- Try to make your relevant content by incorporating a trending moment, event or song.
- Make short films relevant by using your authentic voice or showing a moment in them behind the scenes.
- Make your short film rewarding by creating content that educates,
- You can post short films on your main channel or start a second channel or keep your shorts in a shorts section on your channel h homepage, making it easier for your viewers to distinguish between short films and your classic long videos.
7. Forms and end screens
Cards and end screens encourage your viewers to take action.
Cards are preformatted notifications that you can set up to promote your brand and other videos on your channel.
Once they are set up, a small rectangular box, or teaser, will appear in the upper right corner of the video to give your viewers a preview of the message.
If fans tap or click on the teaser, the card associated with the video will appear under the player on mobile devices in portrait mode (or on the right side of your video on desktops). If fans don't tap or click on the teaser, it disappears from view.
Cards work well when placed in conjunction with calls to action ed or when relevant to your video content.
For example, if you mention a specific video or article, you can try adding ucard at this precise moment.
Here are some tips to optimize your cards:
- Use cards and call-to-action cards to link to other videos, playlists, related websites or to entice your audience to buy products or support your crowdfunding campaign.
- Use index cards in older videos to showcase your most recent uploads , or to promote products or fundraising campaigns.
- Use up to five index cards per video .
- Use cards to cross-promote other creators and credit contributors in your video.
End screens are also a powerful tool that can help extend viewing time on your channel by redirecting viewers to something else at the end of your videos.
Youcan add them to the last 5-20 seconds of a video and they will appear on both desktop and mobile.
Here are some tips for optimizing end screens:
- Use end screens to promote up to four different items : a video or playlist, encourage viewers to subscribe, cross-promote another channel and link to approved websites.
- Remember to leave space at the end of your video for your end screen elements to sit down.
- Do not use card hook and branded watermark during an end screen as both are removed.
8. Like and Dislike
Do likes and dislikes impact how your video is recommended? A little.
Likes and dislikes are among the hundreds of signals that YouTube considers for ranking. LeuThe recommendation system learns whether or not viewers choose to watch a video.
The system learns which part of the video the viewer is watching and whether they are satisfied. Your overall video performance is determined by a combination of these factors.
See YouTube presents "Typical Audience Retention data to find out how YouTube Analytics now reports key moments in audience retention. It can help you figure out what works and what doesn't.
You can see for yourself why many YouTube creators ask viewers to like their video. They also ask viewers to post comments, share the video on their social media, and subscribe to their channel.
All of these are forms of engagement and customer satisfaction.viewers. These are all signals that YouTube takes into account for ranking.
9. "New for you " and Explore feeds
YouTube points out that the New For You feed is different from the Explorer feed.
YouTube users have reportedly been voicing complaints that their feeds are reported to The home page was getting stale with the same types of recommendations.
So YouTube added New For You to the mobile home page. This allows users to explore beyond their typical recommendations and browse different types of videos relevant to their interests.
The question is: how to optimize videos for the New feed for you? Well, do your homework.
Read first Comment YouTuberecommend the videos .
Then do some keyword research.
And finally, use your brain.
You can help this process going for a long walk, taking a hot bath or drinking half a pint of claret.
As for the Explorer stream, it helps viewers on YouTube to discover content it is a global trend . It also helps viewers discover content in specific industries such as music, movies and shows, live, games, news, sports, learning, and fashion and beauty.
Explorer isn 't They are not necessarily personalized for each user, and the recommendations do not take into account user interests.
How to optimize videos for Explorer stream, so ? Start by checking which videos are trending or popular, especially in your industry.
Next, quickly create a new one.this video that you can discover in the Suggested Videos after viewers have watched. which is trending or popular.
This might help you reach new fans who may not yet be familiar with your channel.
10. Downloads and Playlists
Finally, a regular posting schedule can draw viewers to your channel to watch more.
You can then use playlists to helping them easily find more of what they love on your channel.
To stay in the minds of viewers, many creators have discovered that setting a routine publication schedule will help viewers know when to expect your next release - it's like anticipating the next broadcast of the next episode of your favorite show.
Subscribers can find your news uploads in their Subions feed and canSubscribe to mobile or email notifications depending on their interests.
Here are some tips for optimizing your upload schedule:
- Aim to post at set intervals (eg once a week) and on certain days (eg every Tuesday). Your posting frequency may depend on your staff and content.
- Be flexible enough to respond to research trends or hot topics. For example, you can complete your usual programming in case of news. .
- Try to space the videos out (instead of posting several at a time). You can upload videos and then schedule a date, time, and time zone you want them posted.
- Let your viewers know when you plan to post. new videos. You can let them saveSee in your videos, the videos deions, the channel trailer and the About section, for example.
Also, use playlists to provide a relaxing experience to your viewers so that they can watch them more easily.
A playlist is an ordered list of videos that you create, often with a specific theme. Your playlists can show up in search results and in video suggestions.
Playlists can help you present your fans with more content they love while showcasing creativity and creativity. your channel personality.
You can include videos from your own channel and other channels you admire.
Good playlists keep viewers watching longer. Some creators create playlists around big events. Or they put together 'best-of' playlists so viewers can easily find the hottest videos.popular.
Staying on top of video optimization developments
Let me end where I started: video SEO has changed dramatically over the years. Use these 10 steps to optimize videos for search and discovery as early as possible.
In fact, if the tips in this column had a "best if used before" date, it would be today 'hui.
For example, eMarketer expects 130.8 million YouTube viewers in the United States (57.7% of total viewers in this country) will watch content from the platform on connected television devices (CTV) in 2022, up from 113.1 million and 52.8% in 2020.
Now I knew that YouTube viewers were turning to the screens of television as the method of choice for watching content, a trend that hasexperienced significant growth before and during the peak of the pandemic.
But I didn 't realize that more than half of YouTube viewers in the United States are already watching on a CTV device.
I recently attempted to do a YouTube search on my CTV and it took an awfully long time to use my TV switcher to type in every letter of my target term.
Maybe the integration of voice search will make this easier in the future. Or maybe being found on Home or Video Suggestions and Related Topics will make YouTube search a relic of the past.
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