Google's John Mueller answered a question in the Office Hours Hangout about the Google Search Console Gap (GSC) and Google Analytics regarding Google Discover traffic reports. Mueller explained why this is happening and why Analytics Discover reports are different.
Discrepancies between Search Console and Analytics
The differences between Search Console and Analytics are somesomething that baffles search marketers. . It looks like the reports should be similar, but this isn't always the case.
Especially for Discover, there is a difference.
C 'is the question asked:
Search Console accurately tracks Discover
John Mueller answered the question by stating that Search Console is more accurate than Analytics for Google Discov er traffic tracking.
John Mueller replied:
Why Analytics is not tracking Discover accurately
The person who asked the question asked why Analytics has tracked Discover in a way that does not separate it from Google search.
Google Discover content is not a direct result of 'a search. It just appears.
But it could be argued that this is an indirect result of search history that reveals user interest in certain topics.ets.
Some of the topics of interest revealed by the search history are then displayed in Google Discover.
Therefore, as Google search plays a role in the content displayed in Google Discover, this may be reason enough to fold Discover. in Google search traffic and not differentiate between the two.
That and the fact that it can be tracked in Search Console.
Mueller n 'didn't go into specifics, maybe this is something the Discover team could have more to say about.
Google Search Console for Discover Analytics
Google has recognized that there is a difference in the way Search Console and Analytics track Discover traffic.
It Good to know that Analytics is inaccurate and now that the mystery is solved there is no more reason to scratch your head about the difference.
Analytics vs GSC in Discover Traffic
Watch John Mueller answer the question after 50:04 minutes