From this month, Google Ads will combine standard display campaigns and Smart Display campaigns into one option, the company announced Wednesday. In addition, Google Ads will also introduce optimized targeting for display campaigns.
The new type of display campaign. "In this new display campaign experience, you will have everything the reach and performance you're used to, with the flexibility to choose the level of automation you prefer in auctions, creatives and audiences, ”wrote Bonnie Pericolosi, director of product management, Google Display ads During the campaign setup process, advertisers can choose what to automate or manually control, and they can change their automation choices at any time.ment without having to create a new campaign.
"No action required: Smart & Standard display campaigns are not affected by this change at this time. Once this update is deployed in your account you will see the new display campaign type option and the new workflow when you create a new campaign ", Ginny Marvin, Ad Product Liaison at Google, said on Twitter.
Optimized targeting will be available for display campaigns. In addition to this change, Google Ads will also introduce optimized targeting , which treats audience metrics as signals to find audience segments that can improve pecampaign reforms, display campaigns. Previously, this option was only available for Smart Display campaigns. Note: Optimized targeting is automatically enabled for all campaigns.
Why we care. Soon there will be only one option to create display campaigns. The new type of display campaign will have the same controls for bids, ads, and audiences that standard display campaigns currently offer. And, as Marvin said, existing smart and standard display campaigns are unaffected by this change at this time.
"It's hard to say from the following. announcement, but hopefully there won't be any close adult. long-term impact, "Cypress North partner Greg Finn told Search Engine Land: " Additionally, some advertisers will be able to test the power of smart display automation without havingto create a unique 'Smart ' campaign. "