Google advertisers will soon be able to reach YouTube users who already have searched for related products and services. For example, if someone recently searched for the best wireless headset , they can see ads from the headset manufacturers when they next visit YouTube. Google is caller this custom intent audience . In order to be able to display ads to custom intent audiences, all an advertiser needs to do is create a keyword list for their video campaign. For best results, Google recommends combining custom intent audiences with TrueView for action, which is a direct response video ad format. The special thing about TrueView for Action is that it allows advertisers to customize a call-to-action in their video ads. Other updates In addition to custom intent audiences, Google AdWords will soon be rolling out several small updates. In the coming weeks, advertisers will be able to leave annotations on the performance charts. A reconstructed Opportunities page will direct advertisers to the most actionable fixes for their accounts. 16 new types of recommendations will be added to the Recommendations page. Advertisers will be able to see their performance score.