Google AdWords a deployed Showcase Shopping Ads in more countries just in time for the holiday season.
Showcase Shopping Ads were designed to meet the needs of today's mobile shoppers, while offeringan opportunity for companies to sell more products.
This new type of allows advertisers to assemble a selection of products to be presented in the same .
More than 40% of purchase searches are for broad match terms, according to Google research. Showcase Shopping ads allow advertisers to displaya collection of 'living room furniture, for example, and help consumers decide what to buy.
Google tested Showcase Shopping ads last year. It has been found that buyers who interact with the new type of ad are more likely to view the brand being advertised.
Google’s test results last year also show that buyers can start searching for a brand by name after interacting with its Showcase Shopping ads.
Showcase Shopping ads recently resulted in a 3-fold increase in brand searches for Overstock.com, and 32% more clicks resulting from a purchase.
In addition to AdWords, Showcase Shopping ads are supported by DoubleClick Search, Kenshoo, and Marin.