As part of the bet On page experience update , Google News will display both AMP and non-AMP web content, the company said in an email to editors on Friday. The platform will also no longer display article text from RSS feeds in the Google News app; instead, it will send readers directly to publisher web pages.
The email Google sent to publishers to announce the change to Google News.
AMP is no longer required. "In the coming weeks, the Google News app will improve its support for web content, showing both AMP and non-AMP web content with more regularity from sites in the worldwide, "the company said in the announcement.
The AMP framework was previously a requirement for inclusion in Google News. MaintBy getting rid of this requirement by Google, the platform may be a more viable means of attracting readers for publishers who haven't adopted AMP.
"We will send readers directly to editors " webpages. " Google News will also no longer display the text of articles provided via RSS feeds. As such, the platform returns directly readers to publisher content hosted on their own site.
The company is also removing Publisher Center functionality related to feed-based article rendering, including Custom Analytics tracking IDs , third-party tracking pixels , custom RSS style and feed announcements. These feature removal is scheduled for early November.
No change in the way you track traffic. "You will still be able to track and measure all of your Google News traffic through your website 's existing analytics tracking," said the company, " Google News performance reports in Search Console will not be affected either. "
Why we we care. We've known for some time that the Top stories carousel would be open to non-AMP content , but now we know the same will be true for the Goog appthe News. The AMP requirement for Google News may have been a hindrance for some publishers, but now that it is dropped, those publishers may wish to serve their content on the platform in order to potentially attract more readers.
And, As Google stated in the announcement, Google News performance reports in Search Console are unaffected and your ability to track and measure traffic coming from Google News remains unchanged.