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Hello traders, I spent the last week in a cabin near the woods in New York.
The lack of distraction gave me time to think about some of the things that hold me back , so I thought I'll share one with you: on a hike I got frustrated because we had been lost for a while. Apparently it's a no-brainer when you go hiking in a new area, but it didn't give me much comfort. I could notjerk off the need to progress, even if "progressing" wasn't the point of the hike.
The next day I wrote "permission to change" in my notepad (read: newspaper). This is to remind me that the next decision does not have to be related to the previous circumstance or emotion. I didn't need to keep getting frustrated just because I was already frustrated. Likewise, the way you do your job, teach your kids, communicate with your partner, etc. cliche to say you can change whenever you want. I think you need to give yourself permission to change and tell yourself that you can try something new, which can be scary and require some vulnerability.
Now back to all the news on the search marketing you need to start your day.
Google News app will display non-AMP content and send readers to publisher pages
In As part of the page experience update, Google News will display both AMP and non-AMP web content, the company said in an email to editors. The platform will no longer display article text from RSS feeds in the Google News app; instead, it will send readers directly to publishers' web pages.
Why we care. We have known for some time that the The Top Stories carousel would be open to non-AMP content , but we now know the same will be true for the Google News app. The AMP requirement for Google News may have been an obstacle for some publishers, but manyUntil this is dropped, these publishers may want to distribute their content on the platform in order to potentially attract more readers.
And, as Google stated in the announcement, Google News performance Management reporting in Search Console is not affected and your ability to track and measure Google News traffic remains unchanged.
Find out more here.
SEO tools among marketers were replaced last year
Over the past year a year where digital engagement has become paramount, can you believe that some marketers have torn up and replaced search marketing tools? It's true. About 16% of respondents to this year's MarTech Replacement Survey said they replacedSEO tools over the past year. While this was a lower proportion than those who said they replaced their marketing automation tools (24%), it was right in the middle of the range of tools replaced. Get the full report here and grab your free upgrade to next week's MarTech, when we talk more about the results in detail.
See you at MarTech.
Microsoft Ads announces optimization score in Recommendations tab
Optimization Score is now available at Recommendations in Microsoft Ads, according to the latest announcement of the company. The new system of scoring improves the status and optimization potential of advertiser accounts, helps advertisers spend their time more effectively and prioritize optimization actions with greater impact, and track their efforts to 'optimization over time.
To check the optimization rate in Microsoft Ads, visit the Recommendations page in Microsoft Advertising. "You will see a percentage score in blue (see below) Each recommendation category is displayed with an aggregate score increase from the recommendations that belong to it, and each recommendation is indicated with a score increase in an ellipse at the top right of the map with a value of 0.1% to 100%, representing its estimated impact on the performance of your account or yourcampaign, ”wrote Cui and Ventura. If you apply or reject a recommendation, your score will adjust accordingly.
Find out more here.
63% of consumers say incorrect information on a business listing would prevent them from choosing that business
A study of 1,141 U.S. consumers found that over the course of 12 In the past few months, 76% of consumers said they had arrived at a business too early or too late because it had incorrect business hours online. An even larger proportion (77%) said they had found conflicting information about business news. sites.
Why we care. Inaccurate business information has become extremely common since the start of the pandemic, and the newly established prevalence only adds to the frustration of customers. The study also found that 63% of consumers would be dissuaded from using a business if their ad contained inaccurate information. This is a huge proportion of potential customers that your local business could open up to by now inserting specific details about the platforms the public uses to find them.
I'm not crying… someone has to cut some branded onions…
Your " branded onion. " " The Brand Onion rarely passes the 'Factory Floor Test ' - could you share it outside of Marketing Ivory Tower without the venue being laughed at? "Said Marketoonist Creator Tom Fishburne, " The strongest business communication is tojust English.
20% of Bing results give direct answers. A Financial Times article (which mainly concerned Google's MUM) from a few weeks ago: "The ability to extract responses from text has already enabled Bing to offer direct responses to 20% of the queries it receives, according to Ribas. Jordi Ribas is the CVP of Research and AI at Microsoft Bing, and looks like he says Bing serves direct responses for 20% of all queries made on Bing. Hats off to Glenn Gabe for bringing this to our attention.
Start is Microsoft's response to Apple News, Google News. Microsoft Start is No.uveau personalized news portal of the company. It is available as website and mobile application. Readers can provide feedback on the personalization algorithm via a thumbs up / down or manually add / remove interests. It is funded by the and began to be deployed on Tuesday. Now the questions are: Will Microsoft be able to attract users? And, will it add value to publishers?
Amazon 's "Just Walk Out" technology comes to Whole Foods
Amazon is test technology that allows shoppers to exit directly from select Amazon Go and Amazon Fresh stores at two Whole storesFoods: Washington DC and Sherman Oaks, Calif.
This is the first time a large grocery chain has implemented this type of solution. While it is far from being adopted by most convenience stores, this essay will likely provide some key takeaways for local businesses.
For example, how will consumers react to the new one. workflow, which requires them to sign up with an app? Chances are this will go well for Whole Foods, which has a cashback app built into its parent company. But, other grocery store chains may not have customers accustomed to opening an app every time they walk in. Also, how are employees expected to be affected? Will employees need to be retrained for other tasks?
Amazon has licensed its "Just Walk Out" technology to third-party retailers. If the company can demonstrate that it improves the customer experience, itmight force local businesses to try it. Perhaps this will give local business owners more time to provide better customer service or just find other ways to improve their business.