Hello, Marketers and SMX Create is in less than a week!
I can't wait for ALL of the sessions we have in store for you, but here are a few that I think you won't want to miss.
Planning content that ranking with Aja Frost, SEO manager at HubSpot
- You will learn how to set goals around content, identify your audience and their needs, determine the angle of your content based on those needs and use that data for effective keyword research.
Copywriting from an editor 's perspective with Charlie Byrne, PPC Manager at Peak Ace AG
- Whether you are refreshing yourself with the s that have been around for a long time or that are starting from scratch, we'll explore ways to get your creativity flowing to combat the sameness, the me-too s that are polluting the SERPs.
Create an advantage for continuous improvement e with Karen Hopper, Senior Data Strategist at M + R
- Conclude your learning journey with a look at how to nurture a culture of continuous improvement through testing - and what that means for day-to-day campaign management.
Additionally, we will have LIVE clinics at the end of the day where SEO and PPC experts will do their instant reviews of content and landing pages (they will no longer be available on asks later - so you have to be there).
Check out the full schedule here , and be sure to pick up your ticket as soon as possible. See you there.
P.S. You won't want to miss my speech with George Nguyen either. There may be goingspace ships 🚀 and rainbows 🌈 involved.
Director of Research Content
Regex and more data filtering added to performance reports
Google improved performance reporting in Google Search Console to addter support for regular expressions and improved data filtering on how they compare to reports. Regex is a feature that has been sought after by many users of these reports and is now available after Google released it several months ago. Discover the happy responses from marketers on Twitter to yesterday's announcement.
Why we care about ourselves. We now have more ways to split performance reporting in Google Search Con Unique. From adding regular expression support to improvements to data filtering in comparison reports, you can dig even deeper into organic traffic data from Google search.
Find out more here .
Google Ads continuous audience sharing is now available from sub-accounts
Last year, Google announced continuous audience sharing to allow administrator accounts to share audience lists with sub-accounts. This week, the company extended the functionality, allowing sub-accounts to automatically share existing and future remarketing lists with the nts manager (in other words, share lists in the opposite direction).
Why we care. This can help PPC professionals save time that might otherwise be spent manually selecting audiences from individual accounts or creating new audience lists. Before sharing audience lists, make sure that you have the permission of the account owner of the list and keep in mind that any changes made to a shared list are applied to all accounts.
Learn more here.
Google updates product data specifications for Merchant Center
Google has established a roadmap of updates and new attributes for merchants to be aware of.
As of now, Google has started enforcing its payment price policy which requires merchants to display a consistent price between their product data and their landing pages. It also requires that products shown in countries that use the subion_cost or down payment attributes be listed in a separate feed for each country. Merchants can now indicate size types (for example, "large", "large", and "plus"), backordered and pre-order availability, and region-specific delivery times via new attributes.
Starting June 15, Google will assume that the times you provide are in the UTC time zone if no time zone is specified in the availability_date, expiration_date, or sale_price_effective_date attributes. Products using the same Manufacturer's Part Number (MPN) and brand combination may also be refused if they have different item_group_id values, or if they have the same MPN and brand combination as well as the same variant attributes (color, material, pattern, etc.)
And, on September 15, the shipping country sub-attribute will be required when providing ng the attribute of 'shipping for products displayed in multiple countries.
Learn more here.
Improve your conference setup for vir eventstuels
Many of you have spoken at virtual events and webinars from home over the past year, but have you perfected your speaking environment yet? It's easier said than done. There are so many obstacles to overcome due to the sun shining in a window at the exact time of check-in, noise from children or pets, and internet problems. here are some tips we like to give speakers to get the best presentation video possible:
Look for the quietest, best-lit location you can find. The light should be in front of you, not to the side or behind you. Consider getting a ring light like this a recommended by Kyle Pouliot, responsiblee social media and video editor for Third Door Media, which you can put in front of you. Do not forget your background lighting either. You don't want everything around you to look dark, so make sure the rest of your room is well lit as well.
Your background should be clean and professional. Make the bed and move the laundry. Better yet, have a neat bookcase, plant, and / or colorful art in the background. Center yourself in the frame and make sure your eyes are at the same level as the camera. If you want some inspiration, take a look at @ratemyskyperoom on Twitter. It is good for some too.
The audio is so critical. Buy yourself a good mic. Here is one Kyle suggests that this does not will not exceed your budget. The other thing that affects audio is your internet connection. A broadband connection that you are wired to is best. I know we live on Wi-Fi these days, but if possible , order an Ethernet cable and plug it into your modem. Then close all your windows, especially your emails and Slack before presenting.
Do a tech check. There are many different technologies for delivering webinars and events, so make sure you understand how everything works for the event you are speaking to. Perform a rehearsal from the same location you will be presenting and with the same equipment that you will use on the day of recording or broadcast.
There are a lot of things to consider when cutting yourspeech but I hope these tips will help you improve what you are already doing. If you have any good practices to share or other equipment you like to use, let me know at [email protected] .
Automatic subtitles on TikTok, new WTS podcast and why Instagram s are different
Facebook did it. Instagram did. Now TikTok is doing it. We are talking about legends . It's a victory for the accessibility . "Juicethat now TikTok users who wanted to make their videos more accessible had to manually type in the subtitles, which could be time consuming. But with automatic captions, TikTok will be able to automatically create captions for videos, ”wrote Karissa Bell.
Women in Tech SEO is launching a podcast. Hosted by Sarah McDowell and Areej AbuAli, the podcast will amplify all the brilliant women in search marketing. "Through our weekly episodes, you will learn new SEO tactics in a fun and accessible way, you'll feel inspired by our clients' stories and what empowers them, and stay on top of our latest initiatives and events.
How to Optimize Creation of your Instagram s. Instagram passed the billion user mark in 2020. This milestone is a good reminder that although it is owned by Facebook, it is a social network in its own right. Instagram's user experience has some similarities to Facebook, but there are some key differences to keep in mind for make sure your ads are working at a high level.
Don't kill the website (again)
The latest newsletter from Brian Morrissey is at the heart of the ever-changing online media.
“We are in a digital media age where people are once again asking whether publishers still need websites. The [trend] these days is to create an email newsletter. After all, do you have anystretched out a lot of people wanting to be the Quartz of X? No, they want to be the Morning Brew of X ", writes Morrissey .
His take is a reminder that as properties change and trends change, the staples of the web will likely stay the same. I saw a Twitter conversation the other day where the PO argued that Google can change and algorithms can be updated and SERPs can change, but our focus as marketers of research remains the same: meeting users' needs, providing them with the best answers, and helping them make the best decisions with the information we have.
Alon g with the inability for newsletters to capitalize on for publishers (the place where most online news outletsget the funds to operate every day), he points to the lack of SEO for newsletters on places like substack. funnel for most publishers - and the traffic is generally higher quality than random clicks from Facebook. "
" Ultimately, I still believe that the hub of most publishers will remain websites. Publishing goes through phases, and this newsletter phase will join the “distributed media” phase by dissipating. Sites will play different roles but, for most publishers, will remain the object of their audience, ”Morrissey said.
As search marketers we might be wondering why anyone is having a conversation about removing websites, but this newsletter indicates that someone is having this conversation and is thinking about the justifications to keep its main properties online.