- A recent UNCTAD survey shows customer behavior will not change after the pandemic.
- The COVID-19 pandemic has accelerated the digitalization of businesses by several years.
- AI copywriters can empower businesses to create great content in a short time
- Innovative virtual conferences will grab the attention of millions of people even after the pandemic.
- Businesses should capitalize on the surge in social media use that has occurred in recent months
- Small businesses need to target words -Ultra-niche keys to survive the tough competition.
If there is one lesson we can take from 2020, it 's that life is indeed unpredictable. It has not been an easy year for businesses. The pandemic has led to extreme changes in customer behavior.ents, unprecedented government restrictions and an overall hostile economic environment.
If you have managed to survive this crisis, congratulate yourself. You have successfully braved an unprecedented crisis.
Marketing after the pandemic
According to Mckinsey, the rate at which companies have adopted emerging technologies has been accelerated by years due to the pandemic. More and more people are now buying from ecommerce stores and communicating with their friends by video conference than ever before.
And surprisingly, that won't change once the virus is defeated. The COVID-19 pandemic has forever changed customer behavior for some customers according to a recent UNCTAD survey . However, there will always be those who revert to their old ways sans waste a second.
Here's how you can lead marketing in such a complex environment:
1. Use artificially intelligent writers
Of all the great stories this year, news of an algorithm unlocking the ability to use and understand human language was almost lost. But it is nonetheless a major breakthrough and one which may be important in meeting the content marketing requirements of 2021.
Wall Street Journal reports that GPT-3 machine learning model can write memos, articles and even short stories, just like human writers.
In the future, AI writing tools would be much more efficient than those currently available. Content marketers would be able to streamline content et generate quality blog posts in no time.
This development may seem a little scary for writers like me. But there is no need to be alarmed. Past trends in AI show that algorithms do not necessarily replace humans, but change their work to a large extent. The AI-generated content will need some tweaking and that's where we'll come in.
2. Host seminars based on virtual reality
Life s 'went live due to the pandemic. Millions of people work from home, shop online, and entire conferences are held virtually.
Most virtual conferences take place on Zoom with participants speaking in small boxes with their libraries clearly visible in the background . But some organizers went further. HTC, the company behind the VIVE headsets, broadcast their conference on the ecosystem in virtu this year.
Guest speakers have created personalized avatars to share their thoughts. A bespoke virtual location was created just for this conference and over a million people tuned in to watch the extravaganza.
VIVE's virtual conference was a successs resounding and something. this should make marketers take VR much more seriously. There will be thousands of conventional conferences after the pandemic. Virtual reality will be the perfect tool to help you stand out.
3. Reinvest in Social Media
The use of social media has increased dramatically during the pandemic. Not only consumers, but also businesses have become more active on social media. This means that there are not only business-to-clients but also business-to-business opportunities on these platforms.
Likewise, brands should engage social media influencers who, despite all the odds, survived lockdowns. These influencers have proven to be extremely resilient. They are now stillmore vital for businesses due to the boom in online shopping.
Companies in different niches can partner with these people to get their message across. In a recent survey, 40% of consumers said they bought an item after an influencer recommended it. If you haven't invested in clever social media strategists So far you have to reconsider.
4. Gamification galore
As we head into a new year, the cookie-cutter user experience may no longer cut it. Customer expectations have increased dramatically and it's time for you to respond.
Gamification might be the perfect answer to those who demand more than just a seamless website experience. It capitalizes on human love inherent to engage in a fun activity and be rewarded for it.
Perhaps the biggest benefit of gamification is subscribing your visitors to the corporate newsletter. One way to do this is to place a fun and engaging quiz on your most visited page and ask respondents to sign up before posting the results.
Some brands are taking their gamification to a whole new level by developing applications around their niches. Fitness brands, for example, are creating smartphone apps to keep their customers motivated when faced with a range of challenges.
5. Target long tail and ultra-niche keywords
No matter how many technologies you integrate, you will always need SEO. There is simply no digital marketing without it. High quality content coupled with old-fashioned search engine optimization would still be essential in the yearborn to come.
In recent months, large companies have invested heavily in their digital channels, with customers increasingly shopping online. This means that small businesses, in particular, should step up their SEO game and target ultra-niches and long-tail keywords . The content here should be more engaging and creative than your regular lists and guides.
So if you're a startup looking to get bigger, think beyond "7 Effective Ways to Fix Your Refrigerator" and "The Ultimate Guide to Online Shopping". It's time to really dig your niche and find exactly what customers are looking for while keeping in mind that you also need copywriting to sell.
6. Giving back to the community
It was a difficult year for almostue everyone. A number of people have lost their jobs due to the pandemic, including your customers. By helping your customer in any way you can go a long way in building a strong bond between the customer and the business.
You can participate in programs that will help people get licensed. stand up after the pandemic or take an initiative yourself to fund small businesses that have suffered in the past months.
Such gestures will not only help those in need of a helping hand, but also demonstrate your commitment to
With a strategy effective post-pandemic, you will not just get back on track, but you will have a clear advantage over your competition. Build on the lessons you have learned over the past few months and be open to changes that may arise.
It is difficult to presee precisely the behavior of customers in 2021. But if past trends are any indication, digitization will remain the key to moving forward. AI and VR will play a bigger role in marketing, but conventional methods will also have their value.
Stay focused on how customer priorities are shaping up after the pandemic is over. At the end of the day, it's all about them and what they want from your brand.
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