"Anyone who has never done never tried anything new. "- Albert Einstein
We've all heard phrases like " Tomorrow is another day "and " L 'future is still not written ".
While this may be true, we can improve our chances in the future by learning from mistakes today.
In the development world ofe content, we have the advantage of sitting under the advice of experts, future forecasts and trends supported by authoritative authorities. statistics. Our interconnectivity gives us the opportunity to learn quickly and apply what we know to our own industry.
With so many quality resources at our disposal, there is little excuse for content marketers who choose to get stuck in the same old methods and practices of business development. 'One day.
I'm here to mark the New Year with ten easy-to-make mistakes that can be avoided with a little practice and attention to new technology.
10 Content Mistakes to Avoid
Content marketing has seen its share of changes in recent years, largely thanks to a constantly evolving and growing social media technology. As we enter a new year of content development, here are some mistakes to avoid or fix.
Mistake 1: not maintaining a consistent blog
Do you know how many blogs are started, created or put on a to-do list ... but never properly maintained?
Do not Be one of them in 2017. It is important to have a website that works well to display your servicesand promote your brand. But today, not having a blog means you miss incoming leads, traffic opportunities, and lose the interest (and clicks) of your readers.
When content creators use bloggiAs a marketing tactic, there are some key benefits, including:
- Increased traffic
- Media connections social
- Research results exposure
If you don't blog at all, you miss out on all the traffic that could turn into leads, especially when you add a call to action at the end of your messages. If you are blogging, but you are not consistent, it is time to start spending time making it happen.
Only 60% of marketers make blog posts a priority this year, but almost a third of consumers say they want to see more of blog content at home. 'future ( HubSpot ). I've been blogging five times a week on my site for months now, and on average represents 90% of our new customers' revenue for the month. Nothing eternal!
Readers want more content, and they want to absorb it via blogging. Follow a consistent blog posting schedule to increase inbound traffic.
Error 2: Ignoring email marketing opportunities
A successful email marketing campaign can help you build a massive subscriber base, which means keeping your brand and service fresh in the minds of readers.2
Email marketing is affordable, generating nearly $ 41 in sales for every dollar spent ( Huffington Post ). It surpasses social media, display , search engine marketing and mobile marketing. Crazy!
You may have tried email marketing, but your clicks weren't what you expected. Take some steps to improve open rates by:
- Make e-mails suitable for mobile phones
- Add several CTAs
- Use of custom social media links
Be sure to spend time creating an impressive subject line, one with language that stimulates action and includes personalization (if possible ) An attractive subject line is the gateway to your content.
Repeat after me (well, after HubSpot ): clarity first, second catchy.
Error 3: misuse of social media
Social media channels offer a (free!) Variety of ways in which content marketers can reach a large audience, but too often we abuse the innovative tools at our disposal.
By not understanding not the public, not paying attention to our competitors and not engaging with social users, we are leaving something so powerful next to the content route.
Planning publications on the most effective social sites will do wonders for your reach efforts, as will seeing how your audience interacts with each other. If you're not on social media, you need it. have one and don't post regularly, now is the time to start.
Error 4: Do not reread and check the grammar
It sounds too simple, right?
But for those of us who have a sense of grammar and spelling, mix words like there, theirs, and they are is more than boring - it 's is an insult to the modern education system.
Another all too common error is the misuse of apostrophes, it's against sound, and by not matching subjects and verbs in a sentence. Understandably, you feel like you can't spell to save your life. Have someone check the spelling for you. Have another group of eyes (or two) look at your content and check for grammar errors. Invest in a copywriter before publishing.
Because in reality, there is nothing more professional in online content than misspelled words or random apostrophes.
Error 5: Focus on the referrerncement
The combination of constantly evolving practices, changing algorithms and new machine learning technologies presents their own challenges in the world of search engine optimization, but this is is no excuse for not being focused.
By ignoring the development of relevant content, stuffing keywords, overloading your website and allowing content to become obsolete, we are missing out on the top rankings that can rightfully belong to us .
Although we can never see SEO come to an end, we can keep up with the pace by changing technology and delivering the best content in the most efficient way possible.
Error 6: choose quantity rather than quality
Produce a large amount of content that has little to do with your area of expertise, rehash what someone else has already said oris supported by weak references will result in less than stellar material.
When content developers take the time to understand their audience, they can then create quality content and not just fill a page but leave an impression. By aiming to influence the behavior of readers, the focus will shift from simple content to shared / liked / retweeted content.
Error 7: neglecting to develop relevant content
Better content gets results. Why? Well, for starters, a reader sees an awesome title that appeals to their interest, demographics, and personality, and decides that they want to click. Then, if they like it, they share it. (Sometimes, based on the title alone, they share it.)
Their friends also end up liking and sharing it, and so on.
But the way this circle (great for content marketers) has coremembered by someone who sat down and created content relevant to the reader's interest. Know your audience and post content that attracts them.
Error 8: using only one tactic
The average content marketer uses 13 tactics in their creation and distribution. This includes social media, blogging, infographics, and getting stuck in one tactic limits both your reach and your creative powers.
The way we present a webinar may differ slightly from the way we present content from social media or blogs, which means that creative freedom marketers have through the channels is wide open.
If e-newsletters or online presentations work in.For your brand, don't be afraid to try a new tactic and see how it works. is that it doesn't work, and you move on to the next content marketing challenge.
Error 9: no real content goal
Are you looking to create content, or just make noise?
Each content marketer should seek to develop brand awareness, drive traffic to their site, and create personalized content for a specific audience. According to 2016 Reference Report of the CMI , only 31% of content developers have a documented strategy.
Defining content goals begins with creating an audience, developing a list of keywords based on their search terms, understanding the conwhat they need, and write in a style that appeals to your readers.
After that, you need a plan for how often to publish and through what channels. Posting blog posts will be a little different from posting tweets, but how often this happens depends on your audience and their needs. After all, content strategy is the foundation on which everything else is built.
Error 10: Do not optimize for mobile
Any idea how often do we watch our phones every days?
- 40% of us watch them within five minutes of waking up.
- Over the course of a day, we check our phones between 47 and 82 times a day.
- 30% of us checkour phones 5 minutes before bed.
- Half of us check our phones in the middle of the night.
Based on these numbers alone, choosing not to optimize websites and online content for mobile users is a big mistake.
Mobile devices have completely changed the way we connect, converse and interact with our favorite brands. For this reason, mobile users want short snippets of scannable content that get straight to the point.
Avoid old content mistakes
Sometimes it helps to know what not to do.
If your vision for the next year includes improved content, reaching your audience with relevant and authoritative information, and reaching it through new channels, you're on the right track.
None of us are immune to error, but when we are armed with the right tools, we cans become the leader our audience needs to find the solutions they need.
Featured image: Express Writers
In- publish a photo: gustavofrazao / DepositPhotos