Forty million people a year uses Pinterest to plan their wedding . If you are in the wedding industry, Pinterest must be one of the networks that you focus on.
To start to have an idea of what Pinners explore in wedding topics, browse the wedding category . Wedding Cakes alone has 896.3KB followers.
These categories and tables represent a wealth of information on what users expect from their research when planning a wedding.For your brand to connect with these needs and ensure that you are as visible as possible to this valuable segment of Pinterest users. There are many ways to marketing your Pinterest. To get started, let's learn a bit more about who is having their wedding on Pinterest and how they use it.
Wedding planning distribution of Pinterest users
Who is on the network and when are they most active? According to Pinterest personal data , the busiest planning months are January through March, with Pinners starting their searches earlier than non-Pinners. In fact, 81% of Engaged Pinners say they started planning on Pinterest before they even got engaged. This means that your business hasthe opportunity to inspire from the earliest stage of the thinking process.
In case you're worried about brands taking over Pinterest, Pinners are actually very receptive to pins brand. Seventy -Eight percent of pinners say it helps to see branded pins and 66% buy after seeing branded pins. 'an interesting statistic to keep in mind when exploring Sponsored Pins.
Once people start planning their wedding, 27% of Pinners will plan multiple times a day, compared to 18% of This means that you have a good chance of reaching this very engaged group with organic and paid Pins.
In all, the network has 900 million Pins on Weddings and 378 million searchesches related to weddings per year. It’s a huge library of inspiration.
How Pinterest Is Used To Plan Weddings
The avant-garde style of Pinterest is perfect for the wedding industry, because boards are a source of inspiration. Tables can be created for each stage of a wedding: engagement announcement, wedding shower, bachelorette party and even guest gifts.
With the addition of the Section function, tables can also be divided into sections. For example, a stationery board could potentially have sections for style inspiration, wedding invitations, guest list bulletin boards, and thank you cards.
Like the Pinners plan, they are starting to move from collecting visual and stylistic inspiration to finding suppliers. The tables they create are useful to everyoneSteps in the process, whether they are shared among friends, for example for bachelorette party ideas, or with vendors, such as identifying styles of engagement photos. Pinners spend 29% more on retail than non-Pinners and among these, 39% are more likely to be active retail buyers . Having Pinterest-compatible items on your site and store is a good first step in getting your products known to potential customers.
How brands can connect with customers
Now that you know who uses Pinterest and how they use it to plan their weddings, the next step is to use that knowledge. Whether you are selling services or products, the minimum you can do isconfigure your profile and optimize your website. These two tactics will give you a boost in your Pinterest marketing.
Verify and add keywords to your profile
Setting up your profile to sell on Pinterest is a multi-step process .
However, the basics your Pinterest profile needs are:
- Being a professional account: this gives you access to and analytics
- Having a claimed website : Pins from your website will automatically include your profile picture and will appear in your website analytics.
- Have a full bio: add keywords and phrases that will help customers find you
- Name your boards and add deions: create titles and deions to suit the referrerencement
This table is clearly for bouquets and its short deion is written to target brides who love vintage items.
Optimize Your Website
Second, the next most important step in reaching more customers on Pinterest is to have a Pinterest ready website. Most of these are easy to implement over time.
It goes without saying that your website should include the icons of the major social networks you are on. Take Pinterest a step further by adding share buttons. Pinterest has its own Save button that you can easily insert into your website. Depending on the platform you are on, plugins may already exist to help you log into the Pinterest account.
This The blog post contains images which when enlarged include Easy social sharing buttons.
If you sell any purchasable products or services online, take the time to add Purchasable Pins . Think of this as another channel where people can buy your products. Customers can easily shop on Pinterest without ever leaving the site.
For wedding vendors who showcase a portfolio of accomplished works, adding Rich Pins will be another step in improving Pinterest marketing. The article will highlight the title, author and brief deion in the pin.
Finally, every landing page and adThe lication must have at least one image optimized for Pinterest. This means that the dimensions of the image itself are within recommended guidelines and that the deions have the keywords needed .
In our social media image size guidelines , we recommend:
- Pins on the main page appear as 236 pixels (height is scaled).
- Pins on a board appear as 236 pixels (height is scaled).
- Expanded pins have a minimum width of 600 pixels (height is scaled).
- A recommended image aspect ratio of 2: 3 to 1: 3.5
Pin on post
Create a rhythm in that pFor each blog post you publish, you simultaneously schedule your Pins from the post. If you have multiple images in the article, don't be afraid to use all of them.
Sprout's ability to schedule Pins means you don't have to leave your all-in-one publishing software to work on Pinterest. pins and queue them for posting while you're busy working on something else.
As you scroll through this Beach Weddings Board, you'll notice that some of the titles are the same. Several pins lead to the same blog post, but since the photos are different and apply to the topic of the board, this won't be repetitive ok to a colleague Pinner.
Take your pin a step further by creating multiple boards themes to increase your SEO. A pin that was used on a beach wedding board could also be acandidate for a peach wedding color chart.
Rock My Wedding offers several inspirational paintings for different wedding pinners. There are decade paintings, color charts and even specific paintings like Chair Decor Think about how your business can help create boards to inspire Pinners in every detail of their planning.
Run ad campaigns
Pinners are more receptive to only on other networks. For each target $ 1 of spent , $ 2 is earned in profit.
By promoting your Pins to targeted groups, you will directly reach those who are most interested in the achat of your product. When researching wedding suits, this ad popped up, blending in almost perfectly with other related brooches.
Invitations from elegant wedding added a Pinterest-only discount code to their bio. Between tracking their website's referral traffic and code, the business will be able to see the success of their Pinterest account.
Pinterest recently launched a free app Pinterest Propel which helps businesses navigate their . Program participants viewed up to three times as many clicks on their adses only non-participants and up to 15% lower cost per click in the first 90 days of the program. If you are not familiar with Pinterest but want to give it a try, Propel might be a goo option for you.
Don't be afraid to test your ads. Useful wedding pins such as checklists and infographics may not lead to a buy it now, but the brand will stay on a Pinner 's mind if that informative content helps them make decisions .
Learn more about how to improve your Pinterest in our guide.
Check your stats
Once your pinning calendar strategy is complete and your website has been claimed, allow time to review your account performance. Because Pinterest is more of a brand awareness platform, it may take a while to review your account's performance. little more time for gedrive traffic to your site. With consistent pinning and a little patience, you'll start to see more engagement.
Pinterest Native Analytics offers statistics on profile impressions, the average number of monthly viewers and your website's top performing pins
With a Sprout account, you'll dive a little deeper into analytics and find out which forums get the most attention and which ads are working in your favor.
Pinterest is a treasure trove of potential clients for the wedding industry. From stationery designers to florists, the network is filled with Pinners looking for inspiration and products. If you just want to immerse yourself without yourself engage in the network, work on your profile and optimize your website. Sit down and see what people find on your site and qThis content is the most popular.
The next ambitious step would be to launch a small campaign. Ted Baker included Pinterest when launching their wedding line. With a combination of editorial content promoting Pins and Pincodes in-store, they generated over 800 visits to the campaign's landing page and over 400 in-store wedding views.
Investing a little time and money in developing your Pinterest account will go a long way for wedding sellers. The opportunity is endless to reach potential customers.