On Tuesday, Yoast introduced a rewritten Structured Data Schema implementation with their Yoast SEO 11.0 Update . The implementation of the SEO tool aims to streamline structured data entry for users and link diagram elements to provide more context for search engines.
Why we should care
Adding schema markup won't improve your search ranking, but it may improve the way your ads are displayed.
Business owners and publishers using the WordPress CMS and Yoast SEO plugin (including the free version) will have access to the revamped Schema Implementation version. Profiting from it can mean:
- Your information is displayed correctly in a Google Knowledge Panel.
- Support for Pinterest's Rich Pins (specifically for articles).
- More chances of your content appearing in a Google News or carousel listing (if you use the Yoast News SEO plugin).
- More chances of your product snippet showing up in Google search results (if you are using the WooCommerce SEO plugin).
- More chances of getting a better local list snippet (if you are using the Yoast Local SEO plugin).
Looking to the Long Term, Delivering More Machine Readable information can potentially allow software and platforms to do more with your content. Just watch how it made its way into the Google Assistant newscast .
The problem with the fragmented schema
The image above is fragmented Schema markup, which search engines have a harder time interpreting. As more and more peopleAs they adopt Schema markup, pages with disparate Schema blocks may become more common.
This causes problems for search engines who, for example, are not able to discern the main product on a page from the related products. Yoast says their new implementation provides more context and takes the guesswork out of search engines.
"In our implementation , which we are releasing today, all the parts" sewn together ": we form them into a nested structure. Without this nesting, a search engine does not know how all of these parts relate to each other, or what the most important part on a page is. Our implementation also clearly and explicitly defines the “Principal” on this page, ”the company said.