Disclosure: This content is supported by readers which means if you click on some of our links we may earn a commission.
We've analyzed the wide range of internet social media marketing courses and narrowed them down to a list of the top five. The best social media marketing course for most students is Social media marketing specialization by Northwestern University . It is comprehensive, welcomes beginners and explains how to implement its practices in real life.
Northwestern The University 's Social Media Marketing specialization is not just one course, it is six courses offered one after another. Taught by one Current CEO of Marketing and spread over a full seven month program, this program offers immense value for its cost of $ 49 / month.
- Northwestern University Social Media Marketing Specialization - Ideal for most
- Social media BrainStation Marketing course in ligne - Ideal for creating campaigns
- Facebook Blueprint - Ideal for on Facebook
- Advanced certification course in Social Hootsuite Academy - Best for experienced marketers looking to improve their skills
- MASTERY of Udemy Social Media Marketing - Great for covering multiplatform basics
When it makes sense to invest in a marketing course on social media
Investing in a social media marketing course can be necessary in a variety of different situations. If you want to pursue a career in digital marketing, if you need to implement social media marketing in your business, or if your current digital marketing is producing poor results, you will want tomaybe take a course.
Those who wish to become a digital marketer will definitely benefit from purchasing a course. This includes whether you want to run your own business or work for someone else. If you don't know how to run ad campaigns, measure dback marketing costs, or increase social media engagement, you need the right training to get you up to speed. This is essential for success in a digital marketing career.
If you are still not using social media to market your business, the best time to start is now. Using a platform like Instagram, Facebook or LinkedIn will allow you to hyper-target its users through campaigns. You need a course to teach you how to do this effectively. If you are considering outsourcing your social media marketing,it's not necessary.
Finally, if the ads you run aren't getting the results you want, buy a course. Examples of poor performance include low engagement, tiny conversions, and a lack of social media followers. The right course will show you how to fix these issues and get your marketing on the right track. If you are already getting the results you want, you don 't need them right now.
# 1 - Social Media Marketing Specialization by Northwestern University - Best for Most
Best for most
Northwestern University's social media marketing specialization isn't just one course, that's six courses offered in return back. Taught by a current Marketing CEO and spread over a comprehensive seven-month program, this program offers immense value for its cost of $ 49 / month. >> Try for free for 7 days
Social Media Marketing Specialization from Northwestern University is a comprehensive six-part course in social media marketing that is ideal for most people. It covers a wide range of topics and is taught by Randy Hlavac, CEO of Marketing Synergy, Inc. The course teaches social media marketing, business planning, analysis, writing, A / B testing. and influencer marketing.
The first section is called "What is social ? ". It is aimed at marketers looking to immediately improve their social media strategy. It is a hands-on course that asks its students to take action instead of just reading the material. of the course.
The next section is titled “The Importance of Listening.” It explains how students can learn from interactions on social media websites.ection emphasizes the importance of examining what big data information students can get from a single message.
In the "Marketing Engagement and Development Strategies" section, students learn two of the most important social media tactics organizations are currently using. It covers landing pages, infographics, focus blogs, and media filters. Students will also be able to see real world examples so that they can apply them to their own work.
"Content, and BMI Social Networks" is a section dedicated to teaching students how to create content that is unique. It teaches platform specific messaging and emphasizes a "who / what / where" approach. The section also covers gamification tips that create repeat visitors.
In the "The Business of Social " section, students will learn how to engageone-on-one clients. It covers management tactics, proven performance metrics, and legal considerations. The section also teaches the importance of measuring ROI, Profits, Revenue and Costs.
Finally, the “Social Marketing Synthesis Project” covers the implementation of previously taught skills into a real business strategy. It shows students how to build relationships with high value customers and how to increase their market share.
The Social Media Marketing Specialization is a flexible online course that beginners can enroll in. It takes about seven months to complete with about two hours of work per week.
Students can take the six included courses separately, but must take all of them to receive the shareable certificate. The course includes a seven-day free trial and students must pay $ 49 permonths while they learn. Start your free trial on Coursera .
# 2 - Online Social Media Marketing Course by BrainStation - The Best for Building Campaigns
Best for creating campaigns
The BrainStation Social Media Marketing Course teaches how to create campaigns, analyze sales performance and read key performance indicators. With accredited guest speakers, a full final draft and certificate included, this is a solid foundation course for managing social campaigns. >> Register you today
Online Social Media Marketing Course by BrainStation is the best course for students who want to learn how to create social media campaigns. Students will learn strategiesscopes of social media, the creation of organic and paid campaigns and the uses of multi-site platforms.
The course teaches how to create compelling messages that target a specific campaign audience. Students will learn how to optimize campaign results by analyzing ad performance. It shows how to create campaigns using LinkedIn, Instagram and Facebook.
Students will learn about content marketing, key performance indicators (KPIs), and setting and achieving business goals. The course uses guest speakers from companies such as Shopify, Refinery 29, and Wealthsimple to teach students valuable information at panel discussion events.
Students are separated into small groups to interact with other students and perform projects. At the end of the course, the studentsts diants are required to complete a project to earn a social media marketing certificate. The project covers topics such as targeting, demographics, and content.
Students can take the course online or at any of its locations around the world. The course lasts seven weeks. The course is expensive at $ 2,450 in total, but it can be rammed into payment plans if needed. If you have the funds and want an in-depth Marketing Campaigns course, this is the one for you.
Visit BrainStation to get started today!
# 3 - Facebook Plan - Best for Facebook
Best for Facebook s
The Fac ebook Blueprint teaches students everything they need to know about Facebook, Instagram , WhatsApp and Messenger. As taught by Facebook itself, students receive valuable information that they simply cannot get by taking an outside course. >> Tryz for free
If you need help learning Facebook techniques, Facebook Blueprint is the best option for you. This is a collection of certifications, training programs and free courses run by Facebook for marketers on its platforms. In addition to Facebook, it also offers helpful guides for Instagram, WhatsApp, and Messenger.
Facebook Blueprint will help you set goals, plan social media content, understand target audiences, and tell your business story. It helps to map and understand a customer journey and create a social media map for your business. If you need help with content creation, they also have a course on the content calendar.
Regarding, Facebook Blueprint show you how to create s from your Facebook page and how to place them in the s manager. Students will learn about the three types of ad audiences and receive recommendations for their next campaign. It also covers campaign budgeting, how to analyze and evaluate campaign performance and Facebook policies.
Students can even choose programs tailored to their specific needs. It works for small business owners, nonprofits, educators, and community leaders. It helps job seekers start a career in social media marketing. It helps agencies and brands learn about Facebook media planning and buying. Developers will learn how to helpcompanies to create campaigns.
Best of all, Facebook Blueprint offers these courses for free. Students simply need to log in using their Facebook account. If you need to learn the basics of social media marketing on Facebook, this is by far the best set of course for you. Check here .
# 4 - Hootsuite Academy Advanced Social Advertising Certification Course - Best for experienced marketers looking to improve their skills
Best for experienced marketers
Hootsuite's Advanced Social Certification Course uses seven unique lessons to help experienced social media marketers develop their knowledge base and achieve industry-recognized certification. Better again, access to the lifetime course costs less than $ 250. >> Register now
The Advanced Social Certification Course created by Hootsuite is the best course for specialists in experienced marketers who want to improve their game. This course teaches students how to take advantage of sites like Facebook, Twitter, Instagram, and LinkedIn to market their business.
The course consists of a series of videos that teach students how to measure the effectiveness of campaigns, test and build ads, use lookalike audiences and remarketing, and set goals the country. At the end of the course, students must pass a 50-question exam.
There are seven lessons included in the program, and you can demonstrate both first before purchasing the course. These two elements cover basic elements such as brand awareness, performance goals, campaign planning, effective landing pages, website data tracking and naming conventions.
Lessons 3 to 6 are only accessible after purchasing the course. They cover advanced topics such as applying campaign buyer personas, optimizing video ad campaigns, and using benchmarking tools. The seventh lesson is optional and teaches students how to use Hootsuite s to create detailed campaigns.
Upon completing the course, students earn an industry-recognized certificate that they can add to their online profile, website or blog. . The course costs $ 249 and the certification never expires. The course lasts approximately four and a half hours. It's a concise course that has a ton of useful information, but you'll want to choose a different course if you're a newbie to marketing marketing.s social media.
Go to Hootsuite to start this course .
# 5 - Udemy MASTERY of Social Media Marketing - Ideal for covering the basics of multiplatform
Best for Cross-Platform
Udemy 's Social Media Marketing Masters Course Teaches Students How To Make Over 10 different platforms. access, can complete it at their own pace, and can even ask specific questions of the instructor. >> Try for 30 days without risk
If you just want a course that teaches you the basics of social media marketing, check out Proficiency in Social Media Marketing by Udemy. This is a bestseller on Udemy, has been taught to nearly 100,000 students at the time of writing and it teaches on over 10 platforms.
Students apwill take to monetizing on Instagram, posting ads on Facebook and creating laser-targeted ads on Twitter. YouTubers will learn content creation strategies, how to deliver video s, and layout tips. LinkedIn users will learn how to optimize their profiles and use LinkedIn s. Pinterest users will also learn useful techniques.
The course will help students optimize ads for better engagement and lower conversions cost. They will learn how to increase the number of likes on the pages, publish the engagement and follow the count. Students with questions can contact the instructor for comment.
The course is best suited for social media marketers, business owners, bloggers, influencers, celebrities and personalitiespublic. Anyone, from beginner to advanced, who wants to learn the basics of social media marketing across multiple platforms should consider this course.
Those who purchase the course will receive lifetime access, 28 downloadable resources, 36 articles, and nearly 10 hours of video-on-demand content. The course is currently priced at $ 169.99, but is often offered at a significant discount. Students also benefit from a 30-day money-back guarantee.
Start this course today on Udemy.
Methodology for Choosing the Best Social Media Marketing Courses
Before Choosing One course, think about what social media platforms it focuses on, the length of the course, and the specific topics covered.
Network platformsx social
Social media marketing can be done on many different platforms. Common examples include Facebook, Instagram, Snapchat, YouTube, Twitter, TikTok, and Pinterest. First, you need to determine which platforms you plan to market on. To determine which ones are right for you, research the platforms your audience uses and decide what type of ads you want to create.
Platforms like TikTok and Snapchat use short video s and generally target the younger generation. Facebook is still huge, but fewer and fewer young people are using it today. Instagram is commonly used by most people today and is geared towards images. YouTube is great for video and targeting viewers of content similar to your ads.
Next, choose a course that covers the desired platform in depth. If you don 't considerAge to use only one or two platforms, choose a course specializing in the ones you use. A marketer who wants to take a broader approach should find a course that covers all platforms. Finding out which platform a course covers is essential for any marketer wishing to purchase one.
Social media marketing courses can last from a few hours to over six months. The length of a course is something to consider before making a purchase. There are some great courses that are instructor-led and last for several weeks, but not everyone has time for this. If you need to pick up this skill set quickly, invest in a shorter course that you can take in a month.
While a course will teach you everything you need to know about social media marketing.iaux, not everyone needs them. If you've already mastered post-post engagement but need help with ad campaigns, you don't need a course that relearns what you already know. In this example, choose a course that focuses on campaigns.
Best for M ost
Northwestern University 's Social Media Marketing specialization isn't just one course, it's six courses offered one after the other. Taught by a current Marketing CEO and spread over a full seven month program, this program offers immense value for its cost of $ 49 / month. >> Try for 7 Days Free
Before choosing a social media marketing course, consider the three criteria listed above. Most people who need a course should go with Northwestern University Social Media Marketing Specialization . However, this is not a good choice for students who need a shorter, more focused course.
Those who need an aiof specific to create campaigns must use BrainStation Course . Hootsuite Academy 's course is best for those looking for advanced skills. See Facebook Blueprint if you need a course targeting its platforms, or purchase Proficiency in Udemy Social Media Marketing for cross-platform courses.