LinkedIn Ads: Everything You Need To Know To Get Results Smart Strategies Included

Facebook Twitter LinkedIn Pinterest LinkedIn s are a force in B2B, giving marketers a unique chance to connect with an audience in an entrepreneurial spirit. But LinkedIn s aren't just for B2B companies: B2C companies, Nonprofits, universities, and many other types of organizations can also use this...

How b2b and b2c companies can communicate with their

Many business leaders assume that LinkedIn is an effective marketing channel that only works for B2B businesses. However, B2C companies can also use its content and targeting capabilities to showcase their expertise and gain new business. Whether you are running a B2B or B2C business, you can implem...

Social media marketing: how to choose your channels and create

Social media has a 100% higher lead-to-close rate than outbound marketing, while 24% of businesses using social media have seen a direct increase in revenue, according to a recent QuickSprout report. Social media has never been more important for brands to master. Below, I'll walk you through how to...

Fedramp certification: what it is, why it is important and who has it

Hacked celebrity film. State-based cyber espionage. And all the rest. Data security has a wide range of applications. And it is a major concern for anyone who uses or provides cloud-based services. When government data is involved, these concerns can reach the level of national security. This is why...

How to Create a Free Social Media Winning Style Guide Template

Every brand, publication, and website needs a good style guide. And every good social marketer needs a great social media style guide. Let's see why you need clearly defined social media branding guidelines, as well as good examples of style guides to model. Bonus: Get a free, customizable social me...

How to add links to instagram stories with swipe up

How many times have you had to direct your Instagram followers to your bio link so they can access the latest content or resource you want to share? First, you need it to read your Instagram story, go the extra mile to head to your profile, and then click on your link. This is where the Instagram sw...

How to perform sentiment analysis on social media tools + template

Imagine that your company has just released a product and everyone is talking about it on social media. There are thousands of Instagram posts, Facebook posts, and tweets. There is apparently no end to the chatter. But is it positive or negative? You need more context. Enter: Social media sentiment....

19 of the best Instagram apps to take your posts to the next level

If you already use Instagram for business, you are probably aware of the countless benefits of using its social media platform as a marketing tool. Yes, Instagram itself provides marketers with tons of useful features. But sometimes you need a little extra help to take things to the next level. This...

How does the youtube algorithm work? a guide to getting more views

The YouTube algorithm decides what people watch on YouTube 70% of the time. And according to the Pew Research Center, 81% of US YouTube users say they regularly watch videos recommended by the algorithm. If you're a creator working to get more views on YouTube, or a brand developing your YouTube mar...

Facebook ad image size: the complete guide

Facebook Twitter LinkedIn PinterestMarketers know that are an essential part of design and ad campaigns. And the size of Facebook ad is no exception. According to eMarketer's forecast, brands and businesses will spend $ 32.6 billion on Facebook ads by 2020. This means spending a lot of time going ...

The ultimate writing tool: the copy wheel

Facebook Twitter LinkedIn PinterestCopywriting is an essential skill for anyone with an online presence these days. Ironically for some, writing a clear sentence that gets their message just right can be as difficult as writing a book. Successful copy combines a variety of information and emotions i...

50 call-to-action examples and how to write the perfect CTA

Facebook Twitter LinkedIn PinterestWant more email subscribers? Contest entries? Conversions? You won't get them without the right call to action. And since we want all of our readers and customers here at AdEspresso to maximize those conversions - getting both more sales and a better ROI - we're go...

How to create a suggested post on Facebook

Facebook Twitter LinkedIn PinterestRecently, we wrote a blog post on how to get a suggested post on the Facebook feed. We've covered tips to make sure you get the most out of your suggested post; however, we have not provided step-by-step instructions on how to configure such a message. We'll do it ...

Why You Need To Get Facebook Plan Certification

Facebook Twitter LinkedIn PinterestWith the introduction of new ad types, advancements in personalized audience targeting, and an ever-changing set of rules and regulations, it's hard to stay on top of Facebook ad options. And you have to master the space to stay competitive. The Facebook Blueprint ...

4 tips and tricks for effective social commerce in 2021

Facebook Twitter LinkedIn PinterestIt's no secret that the world of online buying and selling is constantly changing. with the latest and greatest trends in digital commerce, it's as hard as keeping up with the Kardashians. And just when you thought your ecommerce strategy was nailed down, there was...

How to use Facebook tracking to measure and improve your return on investment

Facebook Twitter LinkedIn PinterestHow do marketers know when a Facebook ad is actually generating interest and revenue outside of Facebook? The answer is Facebook tracking. Marketers spent nearly $ 70 billion on Facebook ads in 2019 (that's more than the individual GDP of 117 countries). Yet...

How To Get More Instagram Followers 21 Tips and Tricks You Can Use Right Now

Facebook Twitter LinkedIn PinterestWhether you've just started a one-man business or are part of a 100-strong team, if you want to grow your business in 2020, you need to know how to get more Instagram followers. Why? Because 500 million people are active on Instagram daily and 79% of them are looki...

24 free or inexpensive digital marketing tools to be successful in 2020

Facebook Twitter LinkedIn PinterestHundreds of marketing tools exist to help your business from every possible angle: they help you research your niche market and create quality content, review campaign analytics, and much more. But if you don't have a large marketing budget, it can be difficult to ...

Full-funnel strategy: the recipe for successful Google ads

Facebook Twitter LinkedIn PinterestMost standard full funnel marketing strategies focus on the classic 'cut it down' approach, with the end result converting those down. What if we prove to you that by reversing the, you can, simultaneously, convert users (with purchase intent), move up the funnel, ...