Want more people to watch your Instagram Stories highlights? Looking for tips that lead to more clicks and views of your highlights?
In this article, you'll learn how to get more people to click on your Instagram highlights.
Why optimize the design of Instagram Highlights covers?
Instagram highlights brought lasting value to Instagram Stories - a separate feed where people could post content that disappears 24 hours a day later. By creating highlights, you can move your otherwise disparate stories to the center of your Instagram Profile .
Besides your profile photo, Instagram highlight covers are the first visual branding elements of your profile. As such, they have the unique task of grabbing the attention of your audience and inviting them to engage with your stories, as well as getting your audience to keep scrolling your profile to see the rest. of your content.
A strategic combination of content organization, graphic design and naming Conventions will help improve the chances that more people will click on your profile and come back to you. Instagram highlights. Here's how to do it.
# 1: Structure Instagram Highlights Albums for Quick C Discoverability ontent
In many ways, your Instagram Stories Highlights work the same as a menu at the top of your website functions; they are used to show your audience the types of content you have to offer. And just like with these main menus, you can organize your Instagram Stories in a number of different ways - by content type, topic, or event.
The wayHaving you organize your stories by albums is crucial in helping people find the past the stories they are looking for and new stories about what interests them. Here are three organizational structures to consider:
Content Type : This is a popular choice for many content creators who want to separate the type of content they create (podcasts, blogs, videos, etc.). This is useful if you want to highlight a particular channel or type of content. It's also useful if your audience prefers an easy way to find these channels if they're looking for your podcast or event.
Theme Category : This is a popular choice for many businesses and content creators who prefer to organize their content into categories. This is useful if you want to draw attention to a topic or product in particular or if your audience wants to find an answer to a specific question or purchase a particular item, which can be difficult to do if Instagram Stories Highlights are organized by content type.
Event : if you organize many events, you might not consider organizing your Instagram Stories highlights by name or date of the event. This is especially useful if you want to make it easy for people to view your past events or find articles and stories related to a current event.
You can create a new Instagram highlight by going to your Instagram profile and tapping the + New icon.
You can also press the + button at the top of the screen to add a new story highlight.
If you haven't uploaded any Instagram stories yet, you can upload or create your first one from here. Otherwise, you can select a new story highlight and you will be prompted to choose one of the stories you downloaded (or download a new one).
# 2: Create an Instagram cover personalized for each album
Your Instagram Highlights Covers play a key role in engaging your audience and getting them to click and engage with your content. Highlight covers are made up of two main elements:
- The highlights cover image: The small, round graphic that appears in a row near the bottom of your Instagram profile just above your main feed.
- The name of the highlight cover: the short label applied to your Instagram highlight.
These two att ributes work together to draw your audience into your most engaging stories.
You don 't have to create a new cover for your Highlights album. Instagram will let you set and save your new story highlight without designating a cover if that's what you prefer. If you choose not to create a custom cover, Instagram will show a thumbnail view of your story instead of the cover.
The generated thumbnails that Instagram putsin place for the covers may even look good on your profile. However, there is less control over the appearance of your covers on your Instagram profile compared to designing and creating your own Instagram Stories highlight covers.
To create a custom cover, open or create a new document in your favorite graphics. program and start with an image that is 1080 pixels wide by 1920 pixels high. Create the background effect you want to use and add your icon, words or photo to the center of your new graphic and save it.
To edit the highlight cover of an existing Instagram story, press and hold it highlight your profile cover until the edit screen appears, then press on Change coverage. On the next screen you can choose from your existing Instagram storiesor download a new one and position it in the small circle displayed on your screen.
When you are done, tap Done and your changes will be saved.
Now that you understand how to create Instagram highlight albums and covers, here's how to optimize them for more clicks.
# 3: Add Cues visuals to album covers to Emphasize content organization
Of course, you can also create Instag highlight coversram using t ext instead of images. Additionally, you can use emojis instead of names. Using this combination, the highlighted covers and names change roles on your profile. Since the images you create for the highlighted covers have more word space, it means you can fit more letters on the covers than you could the other way around.
Emojis have made a name for themselves in marketing copy by making your brand more human and more accessible.essible. On the one hand, humans are believed to consume and process visual data 60,000 times faster than they process text. Not only that, but including visual data such as emojis in your text can increase the effectiveness of your text.
By replacing text with emoji in your Instagram highlight covers, you can take full advantage of the power of emojis in a way that a normal graphic or icon cannot always deliver. They're small, easy to process, and add relevant context to your strengths.
# 4: Use faces to create a human connection
Everyone likes to see the face behind the brand: the person sitting backstage works so hard to add value and create content or the character behind the story - someone that people can relate to and connect with. By using a photo of yourself, your brand ambassadors, or your characters, you can greet people on your Instagram profile with a more personal take on your brand and welcome them to your profile.
The power of a smiley face on Instagram is nothing new. In fact, Instagram posts featuring faces have been proven to receive more likes and comments than posts without a face.
Above your Instagram Stories highlights, your profile only shows your photo and bio, which may contain a clickable one. link. This means that, for all intents and purposes, your highlight covers are the first chance that visitors to your Instagram profile really need to engage with your brand. Showcasing real people in your Instagram Stories highlight covers allows you to harness that heightened power of engagement in a way that causes them to tap your highlight to see the content below.
# 5: Use color in your highlight covers. to draw the eye of the beholder
This is probably one of the most popular strategies for creating Instagram Stories highlight covers: By using brand colors, you can create a cohesive look to your Instagram profile that connects your bio and the links above to your content below.
In some cases, a person may visit your Instagram profile before they've really interacted with your brand and got to know you. By using branded colors and icons in your highlight covers, you can provide them with an instant preview of your general aesthetic and personality of your brand .
The cohesive look of your Instagram Stories highlight covers will also help you set your audience's expectations for the rest of your content.
I called Instagram Stories to putprominently a menu earlier, as if your Instagram profile acts like your website. Using branding colors is another way for your Instagram profile to act a lot more like a landing page on your website than a social media profile.
Using bold colors that complement, or even those that contrast, with your brand colors can also help draw more attention to highlights. Not only will they be the first visual element of your Instagram feed other than your profile picture, but they will also be separate from the photos in your feed. Also, due to the size of your highlight covers, icons are less likely to pixelate or blur when resized for display.
Using brand colors is nice because they can blend in perfectly with the rest of your Instagram content, but using contrasting colors can really help ensure these Instagram Story Highlight covers fit your audience well.
Think about the call button bright yellow or red on an off-white website background. It just catches the user's eye. With the right icon, title, or emoji, a bold highlight cover can increase the attention your audience gives to your highlights. In fact, the more contrast there is between your highlighted cover and the colors of therest of your Instagram profile, the more it gets the attention.
Conclusion
Instagram Stories started out as simple, fleeting content that would disappear after 24 hours. And for this reason, the previous stories didn't need to focus on a long-term strategy. With the advent of Instagram Stories highlights, your stories became permanent, which meant putting a long-term strategy in place for your content (even for those stories you don't plan on turning into highlights. ). In fact, Instagram Stories have become so large and complex that they can be treated as a separate entity from your main Instagram profile.
Because highlights add a permanent element, they help you highlight and present the stories you want your audience to see without beating them up. And your highlight covers allow you to 'Draw more attention to your highlights and train your audience to engage with your stories from your profile.
What do you think? What are you doing to help Instagram Stories Highlight covers grab some attention? Share your thoughts in the comments below.
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