Stories disappear after 24 hours. But with a solid understanding of analyzing Instagram stories, you can make sure they have a lasting impact.
With top placement of the feed, links, and stickers Interactive, Instagram Stories are a great way for brands to build brand awareness, traffic, sales and engagement.
Learn how to measure Instagram Stories analytics and what metrics to track so you can optimize Stories to achieve your goals.
- From the Instagram app, navigate to your profile.
- Tap Insights above your story highlights.
- Scroll to Content you shared and press the arrow next to Stories .
Here you will see all the stories you have recently posted. The default period is The last 7 days . Press it, to adjust the period. You can choose from several options, ranging from Yesterday to Last two years .
Then tap the drop-down menu in the corner top left of the screen to select the metric you want to access.
The Instagram Stories metrics available include:
- Press call button
- Press email button
- Follow up
- Next t History
- Professional address callsnelles
- Clicks on links
- Profile visits
- Go to
- Tap Text Button
- Tap Website
- Story Interactions
Once you've selected your time period and metric, you can scroll through all of the stories to see how many interactions each individual story has collected.
You can also tap any story and swipe up to view its detailed analyzes.
To see the results of a poll or other sticker actions, click on the icon in eye shape next to info icon (it looks like a bar graph).
Analysis of Instagram stories: navigation metrics
- Calls forward : number of times a user has accessed the next story.
- Keys back : number of times someone has tapped back to view the previous story.
- Next story swipes : number of times a person swiped to the next story.
- Story exit taps : number of times someone left your story.
- Navigation : the total set of Previous, Next, Next and Completed actions taken with your story.
Why browsing statistics are important: Browsing metrics show you what works and what works t. If a lot of viewers leave or skip to the next story, it is a good sign that your content is not gaining attention. Back presses, on the other hand, suggest that your story shared content or information that people wanted to see twice. It may also be a good idea to save in your Instagram Story highlights .
Tip : Keep the stories short and sweet . People aren't looking for long content here. A 2018 study by Facebook IQ found this story the ads perform best at 2.8 seconds per scene.
Instagram Story analytics: interaction metrics
- Profile visits : the number of times your profile was viewed by someone who saw your story.
- Replies : a count of the people who replied to your story.
- Followed : number of accounts that followed you after seeing your story.
- Shares : number of fois where your story was shared.
- Website visits : The number of people who clicked the link in your profile after viewing your story.
- Sticker Taps : number of taps on the product location, hashtag, mention or stickers in your story.
- Calls, SMS, e -mails, Directions : Counts the number of people who performed any of these actions after viewing your story.
- Product page views : number of views your product pages received via the product tags in your story.
- Product page views by product label : Number of product page views for each product label in your story.
- Interactions : the total number of actions taken after viewing your story.
Why? interaction statistics are iImportant: Whether your goals include engagement or other actions, interaction statistics help you measure your success in achieving them. If your goal is to get more subscribers, compare profile visits with subions. Would you like your story to drive traffic to your website? Visits to the website will show you how it went.
Tip : Stick to a clear call to action that matches your Goals. Showcase your CTA with branded stickers or designs that showcase it. Facebook data revealed that CTA highlighting drives significantly more conversions for 89% of the studies tested.
More things you can measure with Instagram Stories Analysis
Here's how to measure Instagram Stories metrics like sticke r taps, engagement rates, and more.
How to measure the performance of hashtags and location stickers on Instagram stories
Instagram stories stickers include hashtags, locations, mentions and product labels. In other words, stickers are basically tags that viewers can tap to see related content. Like other tags, these stickers can also help a story reach a wider audience.
Taping on stickers counts as interactions and can be found under Interactions. If you have not used any stickers, you will not see this metric.that.
How to Measure Instagram Story Engagement
Instagram Story Engagement metrics can be found under interactions. There is no agreed formula for measuring engagement in history. But there are a few ways to think about it, depending on your goals.
Compare the reach with the number of subscribers
Divide the story reach by the number of subscribers you have available to gauge the percentage of subscribers who are viewing your stories. If one of your goals is to hire subscribersborn or to promote awareness, keep an eye on it.
Total Reach / Number of Followers * 100
Average Instagram The View of the Story represents 5% of your audience, said James Nord, founder of influencer marketing platform Fohr, in a live Instagram interview with Matthew Kobach, head of digital and social media for the New York Stock Exchange.
If you think this number is low, consider promoting your Story with an Instagram post. Here is an example:
Compare reach with interactions
Divide the total number of interactions by the total reach to see the percentage of viewers who took action after seeing your story.
Total interactions / Total range * 100
Compare thescope with a key interaction
Focus on the interaction that best matches your goal. If your call to action is Follow Us , Follow by reach. This will show you the percentage of viewers who took the action.
Key Interaction / Total Reach * 100
Pro tip: Remember not to compare apples with oranges. Whichever way you choose to measure engagement, make sure you are consistent. This way you can make fair comparisons and see what really works and what doesn't.
How to Measure Discovery on Instagram Stories
Discov It's hard to measure this on Instagram Stories, because Instagram does not differentiate between accountsInstagram that follows you and accounts that don't follow you.
Reach shows you how many people are viewing your stories. But to dig deeper into the discovery, keep an eye out for profile visits, subions, and website clicks . These metrics measure viewers who probably weren't following you, but liked your story enough to view your profile, click the Follow button, or visit your website. Also look at Shares . A share is a great way to get discovered and could generate more followers.
Instagram recently introduced Growth Insights , which lets you see which stories and which posts gained the most subscribers. To verify this information, go to the Audience tab in Instagram Insights. Scroll down to Growth where you will find a chart that showschanges in your subscribers by day of the week.
Don 't forget your stickers. Check the viewership of other stories associated with your stickers under Viewers . But do fast: this data is only available for 14 days. Keep track of which stickers attract the most viewers.
Comment measure Instagram Stories traffic
Compared to most social networks, Instagram doesn't offer many places to refer traffic outside of the app. Brands were stuck with "link in bio " calls to action until Instagram rolled out the Swipe Up feature for Stories.
It's hard to measure the number of people Swipe Up. The best way to do this is to add UTM parameters . These are shortcodes that you add to URLs so that you can track website visitors and traffic sources.
Tip : Highlight histBlack pages with links so that users can continue browsing the 24 hour window.
You can also track website visits . This measures the number of people who visit the link in your bio after viewing your story.
The Swipe Up feature is only available for accounts with more than 10,000 followers. Here's how to gain more followers on Instagram if you need help reaching that number.
Download your free pack of 72 customizable Instagram Stories templates now . Save time and promote your brand in style.
How to see when your audience is most active
Instagram Stories are only online for 24 hours, unless that you don't add them to your highlights. Post them when your followers are most active to make sure they don't go unnoticed.
Follow these steps to see when your audience is online:
- From the Instagram app, open Insights .
- Click on the audience tab. Scroll to Followers .
- Switch between hours and days. See if there are any notable peaks.
These are the best (and worst) moments to post on Instagram .
How to Track Instagram Stories You Are Tagged With
Instagram recently allowed creators and business accounts to more easily track mentions of stories.
You can now see any story that mentions you at the top of the Activity tab. To access stories about you, tap the heart icon, then Mentions under Stories about you . From there you can review each post, add them to your own stories, or just thank them for their love.
Source: @ Instagramforbusiness
This includes when people use the Support Small Businesses sticker. At this point, stories that use this sticker are added to a larger story that appears at the top of the feeds. If you are running a small business, be sure to get the extra exposure.
How to optimize your strategy based on your Instagram Stories analytics
Here's how to use Instagram Insights for inform a great Instagram Stories content strategy .
Find what works
Understanding performance of your Stories over time will help you identify top performing posts. If you spot photos and videos that outperform other stories, look for ways to recreate them.
Transform Ideas Successful concepts. Conduct surveys or quizzes around different topics, or turn a successful tutorial into a recurring series. For example, Culture Hijab regularly posts tutorials on different ways to wear the hijab.
Source: @ culturehijab
On the other hand, don't panic if something fails. Stories are a great place to experience and learn. Fortunately, if an idea doesn't take off, it disappears in a day.
Need inspiration? Get tips from 7 of the best brands on Instagram Stories .
Listening to public comments
Qualitative data is just as important as quantitative. If you've used poll, quiz, or question stickers to engage your audience, pay attention to the responses.
Use comments toinspire new products, services or content. And don't be afraid to ask directly. People like to make their voices heard. The LA County Museum of Art recently conducted a poll asking viewers to share content that helps them relax. Then he gave people what they wanted: cats.
Find out how people prefer to communicate with you
Between the stickers, answers and call buttons, there are many ways for subscribers to contact you. But some options may be preferred over others. .
Check the statistics for calls , sms and e-mails to see if any of the 'between them stands out. If you receive more emails than calls, adjust your prompts (and support services) accordingly.You might as well see more bookings, orders, or inquiries.
This might seem like a minor adjustment, but methods of communication can be a problem for some customers. Sometimes it is generational. Millennials have been accused of avoiding phone calls. Non-native speakers may feel more comfortable with email.
Don't ignore Replies either. If people are sneaking into your DMs, maybe it's time to organize your Instagram inbox. Business accounts have access to two-tab mailboxes . Move messages between the main and general tabs to make sure you're responding to people effectively.
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