September 14 (Hfrance.fr) - Emma Raducanu has spent her time jumping from one media interview to another since her storytelling triumph fairies at the US Open and how she manages her newfound fame could be just as importantte that her tennis skills for her long term success.
The 18-year-old Briton stunned the world with her unlikely run to the last week title, triggering comparisons to some of the sport's greatest achievements.
His innocence, youthful exuberance and infectious smile made Raducanu an instant hit with fans and media and sports marketing experts believe she could become one of the most marketable athletes in the world. learn more
Raducanu isn't the first teenage girl to win a Grand Slam title, of course, and the experiences of other women who have made their breakthrough on the game's biggest scene in recent years illustrate this sudden fame can be a blessing mitigee.
"I often say that we prepare for a loss, but often we do not prepare for success " said at Hfrance.fr Daria Abramowicz, a sports psychologist who works with Polish Iga Swiatek who won the French Open at the age of 19 last year.
"The biggest challenge from a psychological point of view as we consider high performance sport is to adapt and adapt to this new reality. . in terms of partnership, sponsorship, commercial aspect. "
Swiatek's triumph at Roland Garros was almost as impressive as that of She and Raducanu said it changed her life overnight, preventing her from adjusting to her celebrity status and keeping up with financial and media demands.
The most graphic example is that of the Japanesee Naomi Osaka, who has been named the next dominant player in women's sports since she stepped onto the big stage with her triumph at the US Open in 2018.
Another 23-year-old four-time major champion has struggled with mental health issues that she says were triggered by the enormous burden of expectations that weigh on her.
Raducanu got help at hand as it is run by a super agent Max Eisenbud, who made Maria Sharapova the female athlete highest paid after Russian won Wimbledon at age 18.
Katie Spellman, who represents several big winners Simona Halep and Petra Kvitova , said his advice to the Raducanu team would be to focus on quality rather than quantity in terms of media engagements.
Spellman alsot suggested professional media training for her and adding someone to Raducanu's team who could help the teenager manage her social media accounts, which have seen the number of followers skyrocket in the last few days. .
This is not just the profile anymore high which will change things for Raducanu in the future, however, but also the attitude and approach of his opponents on the pitch.
" The other players will prepare for her game, will try to find her weakness on the court, will not be surprised by the level or tactics for example, this is the work people are doing at the moment in tennis every day, ”Abramowicz added.
This means that achieving more success after the initial breakthrough can take time, if ever.
Swiatek has reacheda Grand Slam quarter-final since her triumph at Roland-Garros, while Jelena Ostapenko is far from equaling her success at Roland-Garros 2017.
Bianca Andreescu's victory over Serena Williams in the 2019 US Open final was seen as a seismic event in women's tennis, but the Canadian has not won a WTA title since, although 'injury wiped out her entire 2020 season.
Even Williams, widely regarded as the greatest player of all time, took three years to win her second Grand Slam after his first at 17 at the 1999 US Open.
"The organization (WTA) has a lot of experience with a lot of players who have been in a similar situation (at Raducanu), "said Abramowicz.
" We must remember that for each of them, this is the first time. So ifwe can share our experience and help educate, that will probably be the best. " Reporting by Sudipto Ganguly in Mumbai; edited by Nick Mulvenney and Ed Osmond
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