A Perfect storm of internet fashion trends - and Halloween - has resurrected a 2000 era Versace dress. At least for now.
A funny thing happened on November 8 on the set of "The Voice": Ariana Grande, the new coach of the show, came to work in a Versace dress that had been widely worn as a Halloween costume just a week earlier.
The colorful minidress - with its crystallized straps, cute cutouts Empire waist and chunky stripes in shades of turquoise, lime green and scarlet - appeared on the Italian luxury brand's spring 2003 runway. But the style is best known for its brief turn in the 2004 romantic comedy "13 Going on 30 ", worn by Jennifer Garner as her character, Jenna Rink, performs the " Thriller "dance at a work party.
Near two decades after its introduction, this dress has found new life, in part thanks to online retailers selling eerily similar styles for under $ 20. Vogue predicted in mid-October that the vibrant look would be " everywhere on Halloween . ” If TikTok is an indication, it was .
The re-emergence of the robe coincides with a burning nostalgia for the Y2K era bandage, head ( hair clips and bobs) down to the toes (flared jeans and platform sandals).
But its popularity goes beyond simply capturing the turn of the millennium aesthetic: Celebrities and influencers have searched for specific archive pieces associated with pop culture moments of the 80s, said Marian Park, a youth strategist at the WGSN trend forecasting agency.
"It's It's less about costume than opulence or decadence, ”she said, pointing to a 2000 Roberto Cavalli tiger stripe split-dress top, worn by Aaliyah at this year's MTV Video Music Awards. n by Paloma Elsesser , a model; Bretman Rock , an influencer; and Kim Kardashian . Image Jennifer Garner in a scene from "13 Going on 30 " , wearing a dress from the Versace Spring 2003 collection. Credit ... Columbia Pictures
Consider the queen bee from TikTok Addison Rae wearing Gucci from Tom Ford (around 2003) at the Met Gala . Or Olivia Rodrigo wearing a plaid skirt suit at the White House , a reference to the plaid skirt suit worn by Alicia Silverstone in "Clueless ".
" I think we can only expect more and more game dressing - and affiliation with a costume, or something specific to a movie or time pop culture, is increasingly diminished, "said Ms. Park. "It's more about the look.
Susie DeSanto, the costume designer for "13 Going on 30 ", said the renewed interest in the fashion of the film was "crazy ".
"Around 'Halloween, I can't tell you how many people sent me pictures of all kinds of people - little girls, teens, drag queens - doing this dress, ”Ms. DeSanto said. "I 've had teenagers with fashion podcasts in Spain and Brazil who contacted me and did interviews one about clothes, sending me pictures like:' Where did you get Where can I find this? '"
The for the film called for designs that plausibly plausibly both from a 13 year old girl and to a 30-year-old female - fun and sweet and naive, ing on sexy-baby - and "the designers and trends of the early 2000s could not have been more relevant in telling this story " Ms. DeSanto said. Ms. Garner's character carried a spin of Miu Miu, Moschino and Marc Jacobs. (It helped that the director, Gary Winick , was a fashion enthusiast, Ms. DeSanto said.) Image Spring 2003 dress on the catwalk at Milan Fashion Week 2002. Credit ... First sight
The Versace dress was presented at the previous fall during a parade in Milan, where Britney Spears was seated in the front row and where Cathy Horyn, then fashion critic for Hfrance.fr, compared to " being assaulted by a gang of Barbies angry. "
" It was a dress that worked for thescene, for the character, and that 's why we chose her and that ' s why she wore it "Ms. DeSanto said.
While the costume may lose some of its affiliation with the film, the dress owes its resurgence in large part to one of the stars of the film. Last Halloween, Christa B. Allen, who played the version younger of Ms. Garner's character, purchased a recreation of the dress on Etsy , then recreated a scene from the movie wearing it on her TikTok account . Video has over four million likes.
"Cosplay is huge on TikTok," said Mrs. Allen. "I metAccount: People love Jenna Rink, and I feel like I can give them a way to revisit this character and spend more time with her. "
Around the same time, model Elisha Herbert shared photos of herself on Instagram wearing a recreation of the dress she ordered from Nasteski, a small Australian festival and clothing brand. swimsuits whose clients idolize the style of 2000s celebrities like Paris Hilton.
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When Anthea Nas teski, the designer, reposted these photos , she received dozens of comments and a handful of commissions - like the Etsy seller, she was charging over $ 400 - but didn't didn't really advertise the dress, she said. She felt at the time "it was in bad taste that I was selling someone else's design", even though that person was Donatella Versace.
Ms. Nasteski had the dress made quite quickly as well; with only a few days between Ms. Herbert's order and Halloween she used Lycra andscraps of tie-dyed fabric she already had in her studio.
Still months later, in the summer of 2021, when the dress was suddenly sold by sites like Cider and Amazon for under $ 20 - and going viral because of this - these new lines used the same tie-dye effect as Ms. Nasteski. The photos on the Amazon target list are the same as those on Instagram . Image Cider's "13 Going On 30" multi-colored cutout dress is one of the inexpensive versions sold online. Credit ... via Cidre figcaption >
For Ms. Nasteski, this was another example of small designers seeing their work, without credit, on large e-commerce companies . But it was also more complicated. It was its modified design, but it was not its original design either.
When cheaper versions of the dresswere introduced, "suddenly she was everywhere," said Ms. Allen, the actress. "I think if you wear it and people around you know the movie and know the character, then you can share that special fun moment. But if they don't know the dress and the character, then it's still a great dress. Allen reached out to Versace to see if she could borrow the original. But, a she said, was kindly informed that the dress had already been given to someone else. (She later found out it was Mrs. Grande.)
Today, the dress no longer seems to depend on nostalgia or even familiarity with the film, said Mandy Lee, a trend analyst with a target big follow on TikTok . She recently reported seeing one in the nature, worn by a customer of vintage store Beacon 's Closet, who had styled it in fishnet tights.
"I don't think this 'Really is a more costume, "Ms. Lee said." Some Gen Z don't know the reference , so when they first look at it, they can not having that memory aroused by the movie. It 's no longer the "13 Going on 30" dress. It ' s just another pretty dress.
However, she is not convinced that the dress will have any longevity after this last period of exposure. At less than $ 20, she was" here for the taking, "she said. that helped the dress go viral. But it may also have killed it, turning it into a micro-trend that people hate because they see it so much , intended for the trash can or a thrift store.
"The hyper-exposure you now have online can sometimes ruin things Said Ms. Lee.