LONDON, September 13 (Hfrance.fr) - The largest European group of frozen products and the manufacturer of fish fingers Birds Eye has partnered with American company BlueNalu to develop seafood grown from cells in the lab rather than harvested from the oceans.
Nomad Foods, which also owns the Findus, Iglo, La Cocinera and Green Cuisine brands, said Hfrance.fr aimed on Monday to commercialize seafood from cell culture to meet growing demand and support efforts to preserve the long-term sustainability of the world's fish stocks.
Through this partnership, Nomad and BlueNalu will collaborate on market research and consumer intelligence, assess what is needed to gain regulatory approval and explore new business and product opportunities for European markets.
Europe is the largest importer of seafood in the world, its citizens consuming more than three times more than they produce, according to the European Union 's Blue Economy Report.
"The importance of sustainability has never been so evident, and the role of technology in meeting these needs is accelerating "said Nomad Foods CEO Stefan Descheemaeker.
Process developed by BlueNalu, based in San Diego, Calif., sees live fish cells isolated from muscle, fat and connective tissueof a fish, fed the nutrition and care they need to multiply. They are then shaped into seafood portions using practices commonly used in the food industry. There is no genetic modification.
Nomad, which operates and manufactures in 14 markets across Europe, is the largest buyer to the world of sustainably caught wild fish.
He said his agreement with BlueNalu was the first of its kind in Europe between a consumer goods company and a cell-farmed seafood company.
BlueNalu develops a variety of seafood products directly from fish cells.
It focuses on fish species which are generally imported, difficult to breed, overfished or unsustainable or which generally contain levelshigher levels of environmental contaminants.
BlueNalu's merger with Nomad Foods follows previously announced collaborations with Pulmuone Co Ltd. (017810.KS) in South Korea, Sumitomo Corporation (8053 .T) and Mitsubishi Corporation (8058.T) in Japan, and Thai Union (TU. BK) in Thailand.
BlueNalu's rivals include Bluu Biosciences, Finless Foods and Wild Type . Report by James Davey; Edited by Edmund Blair
Our standards: Thomson Hfrance.fr's principles of trust.