HBO Max launched in May 2020, an initially bumpy rollout. Angela Lang /
HBO Max had 12.1 million direct accounts in the United StatesUnited halfway through this year, HBO's parent company , AT&T, said Thursday in its last quarterly report - an increase of 2.4 million over the past three months and more than quadruple from the previous year, shortly after HBO Max launched.
Also , An additional 31.5 million US subscribers can access HBO Max as part of their regular HBO subion (which'they affect the streaming application or not). That's 43.5 million potential HBO Max subscribers in the United States.
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It is difficult to describe exactly the number of users of HBO Max. The 12.1 million direct accounts are people who pay only for the processing service itself. But most people who have regular HBO can activate the app at no additional cost as part of their traditional network subion - that's the 31.5 million.
But AT&T doesn't say how many of those traditional HBO customers actually use HBO Max and how many don't. AT&T prefers to label these 31.5 million customers as HBO Max subscribers, whether or not they actively use the streaming service, arguing that these customersare already technically paying for HBO Max because Max is included in what they already pay. That's what the 43.5 million potential US Max subscribers represent.
Another complication is the recent expansion of HBO Max in Latin America. For much of HBO Max's existence, it has been possible only useful in the United States, which remains its biggest market. But in June, HBO Max expanded to 39 territories in Latin America and the Caribbean. AT&T does not distribute any number of HBO Max subscribers internationally.
These quirks make the HBO Max membership hard to compare with streaming rivals like Netflix and Disney Plus , which can more simply report its subscriber count. Netflix eclipsed 209.2 million d 'subscribers in the middle of this year, and Disney Plus last reported their membership to 103.6 million subscribers in April 3.
Including both HBO and HBO Max, the two combined have 47 million subscribers in the United States, up 29% from the 'last year. Globally, the two have a total of 67.5 million members.
But the latest figures show interest in HBO Max continued to expand.
After a bumpy rollout, HBO Max created a buzz over the year One of the most important was his decision to streamer new films released in theaters at no additional charge at the same time they are released in theaters, starting with Wonder Woman 1984 in December and highly anticipated movies like The Suicide Squad , Dune and The Matrix 4 .
HBO Max has also started rolling out more of its originals, after the COVID-19 pandemic delayed production in Hollywood. Large originalsScales as a reunion-of-friends special released on Max in the last quarter, and his monster movie blockbuster Godzilla vs. Kong was also airing during the period. The company has also rolled out a lower-priced and funded tier of HBO Max, making the service more accessible to those who are reluctant. at its premium price of $ 15 per month. The cheapest tier is $ 10 per month, includes it and doesn't allow people to theatrical movies the same day like Godzilla vs. Kong.
HBO Max, AT&T 's streaming service WarnerMedia , launched at the end of May as a new bursting service in the so-called streaming wars , a period of more than a year where the giants ofs media and technology have rolled out their takes on streaming television. Just like Disney Plus , Apple TV Plus and NBCUniversal 's Peacock , HBO Max hopes that its particular mix of shows, movies and originals will hook you into its vision of the future of television. These emerging rivalries may seem like a big budget corporate flex, but they affect the number of services you have to use - and pay for - to watch your favorite shows and movies online.
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