Collaboration is essential in digital professions: professionals who share a common digital culture speak the same language, a key point in promoting the success of projects and careers. Schools like ECITV now carry out targeted learning actions to enable students to acquire these essential skills.
The ECITV has targeted 6 key digital skills to compose its professional seminars, accessible in the 1st year of the bachelor. © ECITV
A common base of skills essential for a career in digital
Building and leveraging shared skills is an important point for those who wish to join the sector of the web.
An essential basis for successful projects
Because digital professions are related, this common knowledge base is essential for understanding the terms and issues of other professionals in the web. This basis is essential for working in a team and understanding your interlocutor, in order to be able to build a constructive dialoguewith him. Web companies know this and are looking for candidates who are both operational and versatile, with a strong digital culture and key skills, to facilitate exchanges and allow the constitution of successful projects.
In addition, the digital sector is not compartmentalized and the s between the various digital professions are porous, implying vast perspectives for those who wish to integrate it. These shared skills are useful to all professionals in the sector, regardless of the profession they exercise at the start of their career and whatever profession they choose to pursue in the future.
6 skills keys identified by ECITV
This unique property of the digital sector, the ECITV l ' has clearly identified. The great ecole of digital, web and audiovisual work-study programs, offers all its students the opportunity to acquire common skills at the very start of their course. 6 weeks of professionalizing seminars, to respond to the specificities of the web professions and promote the employability of these future experts. The ECITV has thus selected 6 key points which materialize this common base of knowledge:
- Editorial technique for the web and referencing: “this seminar aims to '' learning to write for the web, to use the right methods to write a hot article or cold content, but it also allows you to identify the requests on which to position yourself to offer a good title, for example, ”explains Yoann Barrier , principal of the school.
- Photoshop: this module allows you to understand the basics of graphic design software, to practice creating a logo or making alterations, etc.
- Audiovisualuel and montage: During this seminar, students are assigned a subject that they will have to cover. “Recently the students carried out a project around TikTok. They were divided into teams of 5 and they had to create a mini-scenario, shoot their subject, then work on the cut to obtain a good quality end result. "
- Website creation: this module aims to teach learners to manipulate code and practice HTML and CSS languages.
- WordPress : This is by far the most popular CMS. This teaching consists of discovering the platform and creating a portfolio. "The goal being, ultimately, that students share all their work on a blog," said the director.
- Shopify: this session targets getting started with an e-commerce platform, from A to Z. “This allows them to create a store, and we encourage them to maintain it during the rest of theur curriculum.
Learning by doing, a method that promotes professional integration
Beyond common skills, the interest of practice to acquire these skills does not is more to prove in the digital sector. To facilitate the professional integration of its students, ECITV thus relies on teaching that promotes scenarios and learning related to the construction of projects.
The benefits of concrete cases for the learning
In digital, theory is not enough and the “learning by doing” approach, sometimes called project-based pedagogy, is now required. It is by interacting with the web environment that learners will be best able to grasp and understand it. This methodology is also the key to forging adaptability and agility, two skills particularly appreciated in digital.
This project-based pedagogy is entirely part of the DNA of teachingprovided by ECITV. For Yoann Barrier, director of the school, this learning stems from a pragmatic approach: "the work-study program comes very early in the course, the students must be sufficiently operational. It seemed logical to us that the projects were quickly integrated into the course so that the learners could work independently, use their creativity, improve their technique, whether in graphics or even in design ”.
The work-study program, a strong point for starting your career
The 1st year of the digital marketing bachelor provided by ECITV is offered either as an initial or work-study program. The 2nd and 3rd years are done alternately. "We felt an urge on the part of the students to enter the labor market earlier," explains the director. While the work-study program allows students to understand the issues in the field, this practice-oriented learning has clear benefits forthose who have chosen this type of course: "learners who start their work-study program in year 1, can keep it in year 2 or even in year 3 to complete their training course".
At l 'After this bachelor, students can continue their course at ECITV by choosing one of the 3 masters offered: digital marketing and e-business masters, digital marketing, big data and artificial intelligence masters, or audiovisual communication masters and digital marketing. The digital marketing bachelor provided by the school allows you to obtain two RNCP level 5 and 6 titles. Learners can thus apply for positions of community manager, traffic manager, web marketing manager, digital content manager or digital communication manager. .