The implementation of a content marketing strategy to actually observe the results, the road is long and sometimes painful.this is particularly the case for setting up a content marketing strategy. The content marketing does not match to a sprint but rather to a marathon which, from the strategic orientation, the setting of the objectives, the research, the planning and the production, must lead to a work of observation and analysis of its performance.
To organize their strategic process, marketing professionals turn to software. We introduce you to the most popular content marketing tools and show you how they can enrich your marketing content.
- Answer the Public
- Influencer marketing tools
- Content Curation Tools
- Promotion, retargeting and personalization
- Email-marketing tools
- Graphics tools
- Interactive content-tools
- Management tools
- Content-collaboration tools
- Marketing automation tools
- Marketing-content-tools for text-creation
- Hemingway-app-text analysis
- Content-creation platforms
- Content-distribution tools
- Analysis and tracking tools
- In summary
Keywords and search theme tools
The Internet is full of valuable information and compelling stories. So how do you find relevant topics that can interest and disturb potential customers? these content marketing tools inspire, show trends and deliver keyword ideas :
Keyword- Get high
The Keyword Planner is part of Google Ads, the system of the largest search engine inu world. The free tool is the first point of contact for marketers around the world for keyword ideas and traffic forecasts .
Answer the Public
Answer the Public is a consumer analysis tool that organizes search terms offered by Bing and Google according to categories such as What, Where, Who, When, How and Why and displays them as a Search Cloud (Search Cloud).
Feedly serves as RSS reader mainly to manage feeds RSS feeds from various blogs and news portals and therefore represents a valuable source of content ideas . Feedly offers you the opportunity to create an individual news desk that continuously delivers new, interesting and relevant content around the main theme of your content marketing strategy.
Buzzsumo is a search engine dedicated to the social web that allows you to search on different social networksrents formats such as text, graphics or videos, to identify trending topics and keywords. This content marketing tool also makes it possible to find people called “Influencers”, potential ambassadors of your brand for your own content.
Visual.ly is a community platform for infographics and data visualization . Users search the site for ideas for graphics, videos and other visual content formats or create their own graphics, diagrams and infographics.
Influencer marketing tools
Influencer marketing tools are online platforms and web applications that allow you to get in touch with influencers and assess their value for a concrete marketing campaign. Are you active in the influencer marketing ? Then we recommend that you take a look at the following tools.
The DB influencer corresponds to an influencer database that allows you to '' professionally analyze potential brand ambassadors or perform data-driven influencer marketing. Instagram's tool provides follower figures, ratesinteraction and information on the most popular hashtags and placements.
With Influma , you can observe the speeches on social media, analyze which topics work particularly well on which channels, identify opinion leaders and, if necessary, network with ambassadors and brand multipliers.
The influencer marketing platform Hypr contains data on more than 10 million influencers across all relevant social networks and allows you to perform demographic, psychographic and geographic analyzes of opinion leaders and their target groups.
Onalytica is software Influencer relationship management . The tool allows you to identify influencers, contact them and manage influencer programs.
The platform Kred provides you with indicators of influence and assesses potential ambassadors of the brand based on two key figures. The influence score is derived from mentions, retweets, responses as well as the number of followers of the influencer and thus allows conclusions to be drawn on the potential of an influencer to influence other Internet users. The activity of an influencer in social networks is measured by the level of influence .
Buzzsumo search engine is another content marketing tool suitable for influencer marketing, which was already introduced above as asearch.
Content Curation Tools
The Content-Curation is a form of content marketing where the emphasis is not on on its own content. Instead, third-party content available on the web is selected, reorganized, and enriched with comments presented on your own website or in social networks. The following tools will help you organize your content marketing campaign:
The content marketing suite Triberr is for blogueurs and small businesses who wish to expand their content offering through content curation. Users use the tool to research relevant topics, attract influencers, organize their contributions and play them in online communities.
Sniply is a URL server that allows you to enrich shared third party content on the Internet with call to action buttons and thus attract readers on your website. The range of functions is complemented by monitoring tools and A / B testing.
Scoop.it is an all-in-one solution for content discovery and curation . Create, share, collect and arrange content and publish the result directly on the platform, on your own website or on social networks.
The all-in-one solution Curata also combines content discovery and curation. The tool evaluates content based on machine learning algorithms and determines a relevance score for you from it. A text editor and database ofimages are available for content preparation. The publication takes place as needed in the system's own CMS or via external software.
A detailed comparison of most popular content curation tools can be found in the following article on the subject.
Promotion, retargeting and personalization tool
With the following tools, you can select the content according to the individual needs of potential customers, place it in the right place at the right time and thus increasethe conversion rate of your online offers.
OneSpot is designed as a platform for individualization . The tool helps you provide potential customers with personalized content based on their preferences. The product line includes website personalization, email personalization and strategic content analysis.
Evergage is a platform to personalizetion in real time that evaluates customer data using machine learning algorithms. Use the software to better understand customers and prospects and send them personalized marketing messages.
Monetate relies on an artificial intelligence-assisted personalization engine to individualize messages , which enables automated one-to-one communication with customers and prospects.
Demandbase is a targeting and personalization platform for B2B marketing. The functional spectrum of the software includes tools with which companies can be analyzed, segmented and addressed through personalized metrics based on characteristics such as industry, revenue, customer status or product selection.
Email marketing tools
Trust the email In this case, you should consider delivering your content using professional newsletter tools . They allow you to create creative template-based messages, customize e-mail campaigns mail and share content quickly and easilyalso with your subscribers. The following tools have been proven successful in content marketing.
With the email marketing tool MailChimp you can create creative newsletter campaigns and always read emails at the right time with data-driven automation. The range of functions includes an intuitive template editor, analysis functions and interfaces to various CRM systems.
Newsletter2Go is a email marketing software that allows you to develop and automatically send professional newsletter campaigns. The software is hosted on German servers and features DSGVO-compliant recipient data processing.
Email marketing software CleverReach specializes in target group email marketing campaigns . The range of functions includes a filter that cleans the address lists of invalid or erroneous addresses. CleverReach also advertises in accordance with the DSGVO.
Detailed information on the most popular email marketing tools can be found in another article on the subject
An image is worth 1000 words. When it comes to content marketing, high quality image content is ideal for grabbing the attention of potential customers and standing out of the mass of text-based offers. Think professional graphics production is expensive and time consuming? Not necessarily. With these tools, you produce impressive graphics, illustrations, logos or other design projects for your campaigncontent marketing even without having prior knowledge or a team of experts available.
Piktochart is a intuitive graphical tool for beginners . The software provides different templates for design projects, which can be individualized with a few clicks.
The graphics tool Infogram is used for data visualization and offers you many templates for diagrams, maps or infographics as well as over a million photos and icons.
Thanks to PicMonkey , you can edit images for your content marketing campaigns or create graphics and collages from scratch. The tool helps you with different templates, icons, fonts, filters and effects.
The online tool Easelly provides users with info templatesgraphics which, according to the developers, allow each user to visually present their ideas, data or processes.
The online platform zsuite includes the graphics tools youzign, gifzign, mockzign and logozign. This allows for quick and easy creation of template-based graphics, GIFs, mockups and logos .
Videos convey emotions better than any other medium and therefore are an integral part of content marketing. With these video tools, youus can put your recordings in the spotlight and video content on the big screen:
Thanks to Magisto you can create impressive videos for your marketing campaigns in minutes. The tool offers an AI compatible video editor as well as solutions for cross-channel distribution of video content.
Wirecast by Telestream is un live video production software . In addition to live feeds, the tool is also suitable for webinars, webcasts, sports reporting, educational videos, and social media content.
With Camtasia , TechSmith offers a complete solution for screen recording . The tool includes a pixel perfect screen recorder and