- Know-how (creation of a knowledge network)
- Service (information on servicesand products)
- Campaigns (blogs with limited duration for marketing campaigns)
- Specific topics (particular topics for a professional branch)
- Products (blog posts blog dedicated to brands and products)
- Crises (crisis communication between the company and its customers)
- News (press agency blogs on general or specific topics)
Where to hold your blog?
Before even opening a blog and thinking about its design, content and style, you will have to choose where to post your blog. With the growing number of bloggers, blogging platforms are multiplying. Between the software content management (CMS) and the softwareeasy to use blogging iels, or blog hosting platforms, you have blogging tools , template and block software flexible construction , with which you can create a blog in just a few minutes.
The most important decision is to make at the very beginning: do you want to stick a blog hosted by a third party or by you ?
Blog hosted
Blog hosting platforms offer templates and tools which allow the user to create his blog on his own. The blog and related software run on the hosting platform server . Data administration and web hosting are provided by the provider.
Although the templates are free, in most cases the user must pay a fee monthly or annually for the domain name. In addition, with a free blog, a blogger will not be able to generate a profit and will have to purchase a premium version to disable the display of s by the host.
However, many providers offer free or very affordable offers for beginners , the very limited number of features of which can be completed at an additional cost.
Here are the most popular blog and CMS hosting platforms offering free and premium packages:
- WordPress.com
- Joomla!
- Shopify
- Drupal
- Squarespace
- Wix
- Bitrix
- Blogger
- Magento
Self-hosted blog
By opting for a self-hosted solution, a blogger will be able to configure and administer the web server, domain and paid online space himself using a content management system (CMS). A self-hosted blog is certainly more work, but it allows you to own your blog and offers you more advanced personalization .
Self-hosted bloggers must purchase or rent the hosting server, online space and domain name themselves, while having to instgo blogging software on the host server. Everything else will depend on your programming knowledge and proficiency with the software.
The most popular and ubiquitous self-hosted blogging software is WordPress . While WordPress.com offers a paid domain name and hosting service with templates, WordPress.org is free and convenient website and blogging software , with which an Internet user can schedule their presence. online however they want.
The first five steps to starting your own blog
From Once you have chosen a hosting platform and a representative domain name, then purchased space online, you will be spoiled for choice:
- What will the look like? design of your blog ?
- What name byant will you post your blog?
- How often do you want to post content?
- Would you like to post only text or also images and videos ?
- Will your theme be general or specific?
Step 1: find a niche
Personal or professional blog, the goal is the same: it's up to you to find and analyze a niche and a theme eye-catching to write on. Indeed, a blog characterized by themes and original and quality texts stands out. What answers or information might your target audience be looking for? What interests could your blog satisfy? What problems do you want to solve? What questions do you want to answer?
Step 2: a blog must haveoir a personality
Give your blog a unique personality through a clear name, fresh style and aesthetic design . By presenting and preparing information alone, by carefully choosing your typeface, colors and text arrangement , you can attract the attention of new readers and retain followers. for several years.
Step 3: Plan your blog posts
It is very important to plan for the advance your blog posts . Build an article supply to post content regularly, without long interruptions. On the blogosphere, you must not only publish quality content, but also and above all publish reregularly .
Step 4: Promote your blog on the networks
Your blog may be a nugget originality, if readers do not know it, it will remain in the shadows. Use social networks to promote yourself. The boundaries between Instagram, blogs, vlogs, TikTok, Facebook, Twitter and many other platforms are porous. Many bloggers maintain a dedicated Instagram account alongside their blog or collaborate with other bloggers to become part of the network.
Take advantage of links and bases of pingbacks and trackbacks to promote yourself, create a community and drive digital word-of-mouth.
Step 5: build a relationship of trust
To retain readers of your blog, you must ensure offer constant and homogeneous quality . Answer the questions of your readers, provide solutions to their problems and respect the themes in which you have chosen to specialize. Surprises can be good, but it will be more effective to write a reliable and consistent blog where your readers know what to expect.
Blog or website?
The big difference between a blog and a website is the interaction between visitors and your site . A website is static , both in its layout andin its menu structure. Even if the content is updated, it does not change regularly. A site has a rather representative aim.
Conversely, by their functions such as posts in chronological order, hyperlinks and permalinks, comments area and news / RSS feeds, blogs are dedicated to interacting with Internet users and focus on the social and personal nature of their content .
Companies have taken advantage of the benefits of the blog. Many professional websites include a blog which not only allows you to represent the company, but also to interact with readers and customers.
Tip
If you want to create a website with blog without pour as much to acquire additional knowledge in programming, opt for MyWebsite website creation tool from HFrance and design your online presence with a recognizable touch. With hosting WordPress , you can also create a professional blog in minutes.
