Volkswagen's Pikachu-mobile, based on its 100% electric SUV, the ID.4 X. Photo credit: Timo
Pokemon is undoubtedly one of the The most famous Japanese franchises in the world . Available in cards, cuddly toys, cartoons, video games and figurines, it is popular around the world for the pleasure of young and old. So famous that we even confused the nine-tailed fox from the movie Shang -Chi with lThe Pokemon Creatures , following the release of the Marvel Studios blockbuster.
It's now a brand new derivative product that has just appeared in China: a Volkswagen ID.4 X in the colors and effigy of Pikachu, the iconic creature of Pokemon . This new model of 100% electric SUV is indeed coming out at the same time than its cousin the ID.6, whose photos had been leaked there too from China earlier this year.
A complete camouflage of the SUV of the head ... in the tail!
If we recognize at first glance the general appearance of the SUV ID.4 X, Volkswagen and its Chinese partner SAIQ have added many appendages to it for the make it look like the little Japanese animal . The front part is camouflaged by a huge bumper with a false mouth, red cheekbones, and two circular holes in the headlightsas eyes. At the rear, the funny all-yellow vehicle sports the same long zig-zag tail as the character Pikachu , while the roof has a large pair of pointed ears.
Pikachu, obvious choice to promote an electric vehicle
The "Pikachu-mobile", in addition to its kawaii appearance (cute, in Japanese) is a wise choice for Volkswagen since the power of the mischievous little character is to project electricity against his opponents . What better muse indeed to promote the new 100% electric vehicle of the German brand?
This model camouflaged in cartoon Pikachu is obviously not intended to circulate in the streets nor to be marketed en masse . This is just a quirky way to praise the merits of this new SUV, on which much of Volkswagen's hopes in the electric vehicle market rest.risks. Since the “Dieselgate” of 2015, which greatly damaged its brand image, Volkswagen has been trying to redeem its credibility by increasing the number of models equipped with this type of engine . The brand even plans to go all- electricity in Europe by 2035 .