The “small” sphere of the YouTube world has seen a new twist in the history of one of its most popular channels: PewDiePie , the famous Swedish youtuber Felix Kjellberg at the hundred million subscribers, has had one of his latest videos deleted from the site for breaching the guidelines.
It was about a diss track - understand by that a song of insults - for the nursery rhyme channel for children Cocomelon , having seen its subscriber base increase by more than substantial over the past few months.
A mix of genres that does not work
The point of contention between the two parties is based on the nature of the video in question; if it contains many insults of all kinds, proclaiming that the viewers of the channel" are only a bunch of fucking virgins ”- a phrase with the most impactful logic, obviously - it is its childish aspect mimicking programs aimed at young audiences that motivated YouTube's decision.
The use of such a vocabulary, combined with its violent aspect, would thus violate the site's guidelines for content intended for children. YouTube reaffirms in a tweet free expression for content creators, “allowing reviews & and diss tracks in some cases“, but Kjellberg's video would have “ exceeded the limits ”of what the site regulations allow. At the time of writing, it is however not very complicated to find the audio content of the original video on YouTube via a simple search.
In a new video posted on February 17th entitled “I Love Kids”, Felix Kjellberg said he wanted to put an end to this false rivalry, declaring that it “no longer amused him” and “that actually [he doesn't] care about Cocomelon”.
The video thus had to represent the “end point” between the false taunt fed by the Kjellberg community since the summer of 2020 between his channel and that of Cocomelon whose number of subscribers continues to increase - 105 million at present, following the 109 million ofSwedish youtuber. As was the case with the Indian channel T-Series, PewDiePie was playing on its desire to maintain its position as one of the most important YouTube channels in terms of number of subscribers, as explained in the video “CocoMelon - The New Biggest Channel on ALL YOUTUBE! ” (“The new biggest channel of ALL YOUTUBE!”, Editor's note) in June of last year.