Every successful business reaches a point where it must automate its functions in order to continue to grow and be successful. That means adding a CRM in your workspace or by using a CMS to publish content, automation savestime and bandwidth to your business by replacing employee work with computerized processes.
If you are managing a website, automation is extremely valuable as it normalizes content creation and executes marketing, sales and service strategies, which enables your team to save countless hours of work.
In this article, we've put together a list of the best automation plugins for WordPress websites . Each performs a different function and can benefit your site as well as your business in its own way.
Top WordPress Automation Plugins
Running a business is a 24 hour job. And one of the most time consuming tasks for any business is the process of engaging and following up with prospects after they visit your site.
Wouldn't it be great if you could automate these introductions and create a more transparent conversion process?
The WordPress plugin of gives you all the power of the software of Marketing automation from your WordPress account. With this tool, you can create workflows that send automated emails every time a visitor submits a form or starts a live chat conversation on your site These automations allow you to develop your growthnce rather than spending time doing repetitive or tedious tasks.
There is also a useful forms tool that you can use with this plugin. You can add interactive forms to your website in minutes using the drag and drop builder. Or, if you don't want to use forms from, but still want to use another form tool to collect data for, you can integrate your external tool with the WordPress plugin. This way you can use your favorite form tool while adding data to your portal.
When people want to find information, they turn to search engines to get a response - usually Google. In fact, there are more than five billion searches performed on Google every day. That's about 70,000 searches per second.
Needless to say, if you want people to discover your website, it is very important to rank at the top of the search engines. After all, 75% of people never scroll to the first page when looking for something on a search engine.
This This is where YoastSEO comes in. Yoast automates SEO by making small improvements to your site, like adding canonical URLs and tags to your web pages. It also creates an XML sitemap, which helps Google understand your site structure and makes it easier to crawl. Finally, it improves the speed of your page which is a big ranking factor for most search engines.
SEO is important if you want to grow your website, but it's also a big time investment if you optimize your site manually. This is why a plugin like Yoast is useful because it can automate these processes and improve your search ranking so that you can focus on creating engaging content.
When a customer uses a social share button, a marketer somewhere sheds a tear of joy Marketers love when people share their business content on social media because it is about free word of mouth marketing for their brand. Not only does it save work for the marketing team, but it also creates a more powerful promotional message for other consumers. This is because most people are more likely to trust the opinions of their friends and family, then they should trust your brand's products.
Social Warfare is a WordPress plugin which adds social sharing icons to your website. With this tool, you select the icons you want to use as well as the pages you want to appear ar activated, and the plugin automatically adds them to your site.
You can even customize the message that visitors also share. For example, if you add a Twitter icon to a blog post, you can set a default post that automatically loads whenever someone shares the post on Twitter. This way you can be sure that your business username is tagged in the Tweet, comment, or post that directs visitors to your social media account.
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If you have a business blog or community forum, You can provide a comment box where people can provide comments and interact with other visitors to your site. This is a great way to generate user engagement and build an online community that actively participates in an open discussion.
It 's also an opportunity for hackers, spammers and internet trolls to take advantage of your website and overload your comments box with unwanted messages.whether you don't want to completely disable the ability to comment on a blog post or webpage, it's nice to have a security plugin that can automatically filter these types of posts.
This is exactly what Akismet does for WordPress sites. It removes all comments that look like spam or that appear to contain deceptive links. You will no longer need to assign someone to monitor comments and delete messages manually. And, if a comment is inadvertently deleted, you can easily restore it from Akismet's database.
Broken links hurt SEO. Not only do they create a bad user experience, but they also hurt the flow of link equity throughout your site. This means Google won't cannot determine which pages are interesting and therefore ranks your site lower because it has trouble understanding your site structure.
You can Automatically check broken links using Broken Link Checker plugin. This tool monitors internal and external links and detects those that are not working or are redirected. It can also reclooking for broken images - which also has a negative impact on SEO.
Once the plugin is installed, it automatically goes to work looking for broken links. Depending on the size of your site, the initial search may take a few minutes or up to an hour. The results are sent by email and are accessible through your WordPress dashboard. Over time, you may receive a recurring email as more and more broken links appear on your site, so you'll never have to manually check them again.
While Instagram is a popular social media channel, it 's is also a very unique marketing tool. The content you post on Instagram is more polished than what you would post on Twitter or Facebook, and user engagement is much easier. Your messages must be relevant to your target audience and aesthetic, while achieving the objectives of your marketing campaign.
That 's why this plugin blends perfectly with your website. If you are active on Instagram, you can increase your following and engagement by sharing this content on your website through an Instagram feed. This feed automatically pulls recent Instagram posts and presents them in a gallery that you can customize. You can also install filters for the plugin to display the posts based on your desired criteria.
Ifyou prefer to take a more subtle approach, there is also an option to install the feed in your sidebar. That way, it doesn't take up an entire section of a web page and it will scroll with the visitor as they browse your content, keeping it accessible whenever they want to take a look. eye.
CoSchedule is considered l 'one of the data best project management plugins available on WordPress . For the most part, anything you plan to do with your website or business can be tracked and monitored using the CoSchedule plugin. It comes with a Marketing Calendar, Content Organizer, Social Media Planner, Asset Organizer, and Team Resource Planning template.
Marketing Calendar and Content Organizer help you keep track of all the content you plan to post publish in the next few weeks. The Social Media Planner is similar to the Marketing Calendar, however, this resource only tracks the planning of upcoming social media posts.
The item organizer stores documents and other important information that you will need to carry out your activities. projects. Finally, the team resource planning model is used.se to determine what resources you will need to complete a project and at what stage you are currently in the project timeline.
Google Analytics WD is a user-friendly reporting tool. It allows you to access your site's Google Analytics reports directly from the WordPress dashboard and you can track targeted activities by managing goals and setting custom reports on different metrics and dimensions.
For example, you can analyzer real-time visitors, new and known visitors, user locations and other user behaviors on your website. You can also view ecommerce reports like how much revenue your site has generated and how many people have purchased something from your online store.
There is also a Google Ads integration where you can upload data from your Adsense accounts into WordPress. This way, you can compare a variety of metrics in one place, even if they are tracked by different tools and platforms.
One way to increase engagement on your blog is to add an " related posts "to your model. A related posts module displays other blog posts on your website that are similar to the one the visitor is viewing. This encourages people to keep reading the next article as soon as they are done with their one - creating a better user experience and improving your average time spent on each page.
Yet Another Related Post Plugin, or YARPP, is a related posts plug-in that is easy to install and use. It is customizable, you can design the appearance of the module and the posts it will display.
Moreover, it uses an advanced algorithm which automatically locates content linked to the reader's page. This means that while you can certainly spend time customizing which messages to call and when, you can also leave the plugin take the lead and let him do that for you. Depending on how your blog is set up, this can save you a lot of time and not have to manually tag each post.
We previously mentioned that page speed is an important factor in search engine rankings. And, one element that can significantly slow down your pages are the images. If your pages contain several large images that take forever to load, t This will have a negative impact on page speed as well as referral.ncement.
On the other hand, if your images load quickly and are optimized for search engines, it will not only improve your site's user experience, but its organic traffic as well. This is why this plugin automatically compresses images, which helps them load faster on your website.
There is also a lazy load option which allows you to load images as users scroll through them on the page. This improves page speed because the rest of the page can load before the image, rather than having to wait for the image.
Finally, you can also compress images in bulk with Smush. In fact, with this plugin, you can compress and optimize up to 50 images at a time.
When you use all these plugins, put all this data together and create all this content, it's good to have backups in case something goes wrong. After all, it's incredibly disappointing to put a lot of work into a project, only to lose it months later because a file or folder hasn't been backed up.
But, backing up files manually takes time. It is tedious and sometimes we forget to do it because we are focusing on moving on to the next campaign or project.
This is why UpdraftPlus is useful. It automatically backs up your files on a scheduled basis, so you won't have to worry about backing up your team's work for months afterwardshave it completed. All your files are regularly uploaded and stored in the cloud, and deleted files can be easily restored with one click. This means you can keep moving without having to think about where a file is or when you need it next.
A CRM is a valuable sales tool because it captures and stores information on customers. But this information isn't very useful if it never gets to your sales team. Speed is also essential here, as the more time you spend at attribute a prospect to a salesperson, the more opportunities there are for that customer to go elsewhere.
Gravity PDF automatically generates a PDF document every time someone fills out a form on your site. This PDF contains all of the information submitted on the form and is emailed to a designated person or team in your organization. This way, you can quickly alert reps whenever a new lead appears in your CRM and they can track and capitalize on conversion opportunities using the information provided by customers.
Gravity PDFs are customizable and you can change the logo, font size, font color and paper size of your WordPress account. Or, if you don't like the template provided, you can make your own and use it instead.
Automating functions in WordPress
If you want to grow your website, eventually you will need to automate - and that can be scary for some. After all, you've spent a lot of time on set things up exactly the way you want and it can be difficult to let go and let a machine take over.
But, the more you automate, the more bandwidth you will have. to complete tedious or menial tasks and more time to devote to the future of your business. Use some of these handy plugins and start saving your team more time in their daily workflow.
This article was originally published in January 2020 and has been updated for completeness.