Do you want to display frequently purchased products bundle deals on your site?
Frequently used bulk purchases are often used as an upselling marketing hack or cross-selling by eCommerce stores all over the world. It helps you to increase Average Order Value (AOV) and sales thus generating huge profit.
You can easily use the same hack on your site to increase AOV, sales and revenue.
In this article, we will tell you how to create great dealsrecently purchased together on your site, step by step.
Why Frequently Bought Offers Together Work
Studies show that 91% of consumers are likely to shop with brands that provide offers and recommendations that are relevant to them.
Without a doubt, personalization has become so deeply integrated into online shopping that it is almost impossible to be successful without it.
Consumers want to be able to find what they are looking for quickly. Plus, they're more likely to buy when they see the things that interest them.
Here's how often deals bought together make money:
- Cross-sale - Show items add-ons that a customer may also need with the product they are purchasing.
- Upselling - View the high-end products or premium versions that the customer is looking for.
- Product Bundle - Offer bundle or bundle deals where customers get a discount if they buy it entirely.
Creating an offer 'frequently bought together '
Adding advanced marketing techniques to your site like cross-selling or upselling is not easy.
WooCommerce is comes with an addon to create frequently purchased sections together on product pages. This helps increase AOV, but it is limited in terms of what it can do. For example, it does not allow you to control who sees your offer and where it is displayed.
This means that the same offer appears to all customers, which is not ideal in ecommerce. To maximize results, you will want to display the frequently purchased offers dynamically together based on user interest and behavior.
Here is where OptinMonster is coming.
OptinMonster is a premium WordPress plugin and optimization tool most powerful conversion tool to increase the value of orders, sales and leads.
You can turn your frequently purchased offers together into beautiful pop-ups, online forms, slides and floating bars.
It comes with over 50 templates and a drag and drop constructor that facilitates the creation of these offers in a few minutes.
With OptinMonster, you can target customers based on what they do on your site. For example, you can display an offer when they add a product to their cart or when they are viewing a specific page.
It can also detect if a customer is about to leave your site, so you can trigger a campaign with an offer to convince them to complete their purchase.
In a nutshell , here's why OptinMonster works so well:
- Personalize the shopper experience with personalized offers
- Target customers based on their actions and interests
- Increase average order value, sales and conversions
- Collect leads and subscribers
You want to get started right away with OptinMonster?
Get started with OptinMonster today! BONUS: conDone-For-You campaign figuration ($ 297 value) Our Conversion Experts will design 1 free campaign for you to get maximum results - absolutely FREE! for get started →
Are you ready to create a high converting “frequently bought together” offer?
In this tutorial, we'll show you how to add "Frequently Bought Together " deals to your product pages and how to turn them into great conversion campaigns.
We will use 2 powerful tools to create the campaigns:
To start you need to create an account with these tools. Once you've done that, you can follow the steps below to create the Frequently Purchased Deals together on your site.
Step 1: Link Frequently Purchased Together Products
The YITH WooCommerce Frequently Purchased Plugin together allows you to easily link frequently purchased products.
To start, install and activate the YITH plugin on your site. you then on the page YITH License activation .
Enter the license key given to you when you register with YITH and activate your license.
Then, from your WordPress menu, open the Products All pagethe products . Just change the product you want to add the frequently purchased offer together.
On the edit product screen, scroll to the Product data section. A menu will appear poster where you can open the Frequently Bought Together tab.
If you want to apply a discount to products purchased together, scroll down to find the option "Apply a discount on related products ". Use the switch to enable this feature.
Then just add the type and amount of your discount. You can also add advanced conditions to your offer. So customers will only get the discount if they spend a minimum amount or buy a minimum quantity.
OneOnce you have made your changes, Save or Update your product page and with this your frequently purchased products together are linked.
Next, you will need to decide where frequently purchased products together will appear on your product page.
Go to the YITH Settings tab and scroll down to the bottom. Here you will see the Select box position menu.
Open the drop to modify the location of the offer.can display it below the product summary, above or below the product tabs and above the product .
While this is great, it limits you to showing the deal only on the specific product page.
Instead, you can use OptinMonster to display it anywhere on your site, not just on product pages.
In addition, you can target customers based on their activity and tastes.
Next, we'll show you how to use OptinMonster to take Frequently Bought Together to a whole new level.
First, make sure to set the box position to Use shortcode [ywfbt_form product_id = ””] .
Then click on the "Save changes " button to save your selection.
This will allow you to integrate the frequently purchased offer together into the campaigns OptinMonster.
Step 2: Creation of Targeted Campaigns 'Frequently Bought Together '
To create targeted campaigns that are frequently bought together, you need to install OptinMonster on your site. If you need more help, check out our guide at comment instal1st OptinMonster .
Th en you can access OptinMonster from your WordPress dashboard menu. You will be prompted to launch the setup wizard.
Just follow the instructions for update your OptinMonster account .
When you are done with the setup, go back to the OptinMonster page on your WordPress dashboard. You will see a number of campaign options to create ae pop-up, floating bar, full screen mat, slide or integrated campaign.
For this tutorial, we will first show you how to create an online form of "frequently bought together " items. You can then embed form n 'Anywhere on your site in Pages and Articles.
We'll also show you how to create a "Frequently Bought Together" pop-up that you can trigger based on the actions and interests of a client.
You can useUse these quick links to immediately access the campaign you want to discover:
- Embed frequently purchased online form together
- Show frequently purchased pop-up together
1. Create frequency Online campaign uently Bought Together
An online campaign will allow you to display the offer between articles and pages. So, for example, if a customer reads a blog related to the product, you can view the campaign between the content like this:
Step 1: Select the campaign and the online model
To create this campaign, select Online campaign type.
Then choose the Canvas template which allows you to start from scratch.
Next, you will need to enter a name for your campaign so that you can easily identify it later.
Once you click on the "Start building " button, drag and drop the campaign builder will open and you can customize it.
Step 2: Design the frequently purchased online offer together
OptinMonster's generator allows you to preview and edit your campaign as you would see it when live on your site.
All you need to do is select an item andmodify it. We will start by removing the image of this model using the "trash can " icon.
Then replace the text with your own offer like this:
When you select the texte, OptinMonster displays a text editor. This allows you to style the font, size, color and alignment of the text.
To add more items, just click the " Add Blocks "button to see the available options.
You can add more rows and columns by dragging and dropping them into your design.
This way you can style your campaign by adding text, images, countdown timer and mo re to make your campaign stand out!
To add an image, drag and drop the image block into your campaign, then select an image from the library or upload one from your computer.
Next, to present the box of frequently purchased products, you will need to add an HTML block. DIn the same "Blocks " menu, scroll down and select the HTML block, then drag and drop it into your campaign.
In the HTML block, you will need to paste this shortcode with the product ID - [ywfbt_form product_id = " 343 "]
Remember to replace "343" with your own product identifier. You can find this identifier under your product list on the Products All Products page.
We will also show you how to add color to the campaign. Select the text block and you will see the options for background color, , margin and filling available in the left menu.
In this way you can select any block of the campaign and customize the color. After designing the campaign, you can proceed to the next step.
Step 3: Style the online campaign
By default, OptinMonster campaigns look great the way they are! But as you use a shortcode, we recommend that you use a java code snippet to make sure your campaign looks good.
Adding it to the campaign is very easy.
From the OptinMonster creation menu suon the left, return to the Home menu and select the Optin settings tab.
Then open the Custom Java page and you will see an empty field to paste your own code.
Paste the following snippet in the tags '':
This code will make the campaign prettier when it goes live. If you are familiar with Java and CSS, you can customize the online campaign even more.
Step 4: Publish the campaign online
Before you can embed the online form on your site, you will need to activate the campaign. To do this, go to the Publish tab.
Usually you can use the preview button to see a sample of the campaign, but it is not available for integrated campaigns. You will only be able to preview it when you embed it in a post or page on your site.
To activate the campaign, set the campaign status to "Publish " like this:
Next, on your WordPress dashboard, navigate to the OptinMonster Campaigns page. Make sure the status here is set to 'Published '.
With this your campaign is activated.Now you can integrate the frequently purchased online offering together on your website.
Step 5: Embed the online campaign in pages and posts
You can embed the campaign you just created on any what page or post on your site. This is especially handy if you want to showcase those e blog posts or sales landing pages.
First, open the OptinMonster Campaigns tab. Hover over the name of the campaign and select Output Settings from the menu.
Then copy the shortcode that appears on this page.
Now create or edit any page or post on your site where you want to place the campaign.
Then add a new "custom HTML " block and paste the embed code in side.
All that remains is to publish the page or post, and the frequently purchased offer together will appear on your site.
OptinMonster allows you to create beautiful pop-ups optimized for conversions. And it has powerful targeting features to segment your audience and target customers based on who they are on your site.
For example, you can use the Exit-Intent® rule to target customers who leave your site. Or you can affiexpensive a pop-up window only when the customer adds a product to their cart.
OptinMonster will then display a frequently purchased offer together to convince them to complete their order with a discount.
We are going to show you how to create a pop-up like this to take advantage of the powerful targeting features. This will help you personalize your offers and maximize your sales.
Step 1: Create a pop-up campaign
In the OptinMonster dashboard of your WordPress site, select the Popup for to start.
On the next page you will see the available OptinMonster models. To explore the models, hover over them for the preview option.
You can see what it looks like and select the one you like.
For today we will choose the Canvas model. This will allow you to create a pop-up from scratch.
Then , you will need to enter a name for the campaign, such as "Popup Frequently Bought Together ", then click the "Start Creating " button.
Step 2: Design the contextual campaign
In OptinMonster 's drag and drop generator, you can customize thecampaign by simply clicking on any item to edit it.
When you select a block, you will see the block settings appear in the taskbar on the left.
We are going to replace the image in the campaign first. To do this, just select the image in the pop-up design.
Image settings will open in the left menu. Then you can replace the image by downloading one from your computer or using one from the image library.
Then to edit the text, select it simplement and enter your own content.
You will now want to add the frequently purchased block together. To do this, add a new block using the "Add block s option then drag and drop the HTML block into the pop-up window.
Then paste the following shortcode in the HTML field - [ywfbt_form product_id = "343 "]
Don't forget to replace the number '343 ' with the product ID you want to feature. You can find this Product ID on the Products All Products page, like this:
Once it's done you can add colors, s and backgrounds to your popup.
To do this, just select any element in the popup design. You will see the customization options in the left menu where you can add , back -plan and make your popup more colorful.
Step 3: Style the contextual campaign
All as we have added a Java code snippet for the integrated campaign, we recommend that you do the same here.
This will ensure that your built-in shortcode appears the way you want it to.
In the OptinMonster constructor menu on the left, return to the Home menu. Then select the Optin Settings tab.
Here, open the Java per pagecustom and you will see a field to paste your own code.
Paste the following snippet into the '' Tags:
This code will make your campaign prettier when it goes live. If you know Java and CSS, you can customize the campaign even further.
If you don't know it, this code will work just fine.
Your campaign design is now ready. You can continue define rules to control where, when and to whom the campaign appears.
Step 4: Configure the rulesdisplays
OptinMonster has tons of targeting features that you can use to trigger campaigns.
It also offers specific targeting options for ecommerce platforms which include BigCommerce, Shopify and WooCommerce.
To access the targeting options, open the Display rules tab. You will see that by default OptinMonster displays the campaign to a visitor who spends at least 5 seconds on any page.
You can edit this rule to see the targeting options available.
For the frequently purchased offer together, these rules Viewers would work great to optimize AOV and conversions:
- Page Targeting - when a visitor navigates to a specific page
- Product Targeting - when a visitor views a specific product
- The basket contains - if the customer adds a specific product to his basket
- Number of items in the basket - if the customer add a specific number of products to their cart
- Product Tag Targeting - when a visitor views a specific product tag archive
- Product Category Targeting - when a visitor views a specific product category
As part of this tutorial, we'll show you how to target customers who have added a specific product to their cart.
So you can offer them to frequently buy combined items with a discount.
First edit the existing rule and search for 'WooCommerce ' to get the options specific to WooCommerce. Then select the rule WooCommerce cart contains .
Once the rule is selected, you will have the option to select the specific product you want to target.
And with that, the display rules are set. So now when a customer adds a specific product to their cart, the pop-up campaign will appear with the frequently purchased offer together.
Step 5: Publish Frequently Purchased Popup Together
The campaign is now ready to publish to your online store. Go to the Publish tab .
Here you can preview the campaign to see an example of how it will look on your site. Then you can select the Publish button to upload it.e online.
If you have not yet integrated OptinMonster with your WooCommerce site, you will find instructions on this page to configure it. Or you can follow this WooCommerce Integration Guide to set it up in less than a minute.
And for the final step, on your WordPress dashboard, navigate to the OptinMonster Campaigns page . Make sure the status here is set to 'Published '.
We hope you enjoyed this tutorial on creating frequently bought offers. Now that you know how to create targeted campaigns on your site, you might want to try your hand at creating float barstes and slide campaigns .
And if you're looking for more conversion optimization hacks, check out these resources:
These posts you have a lot of information and tips to increase your conversion rates.
Are you ready to increase your prospectsand increase your sales? Sign up for OptinMonster today!