Survey emails are a valuable piece of communication that every business has the opportunity to send. Let's see how to create one and take a look at some great sample survey emails.
We understand, you need to know what's going on with your customers, without sounding too intrusive. This is why we recommend that you use survey emails to stay tuned. And when it's done right, it can be a win for both parties.
Let's unzip exactly what is survey emails, and just why they are so important to your business.
What is a survey email, anyway?
TheGlobal economy of email marketing has been assessed at 8.49 billion in 2021. Marketing by Email remains the core strategy for almost all brands and verticals. Survey emails are non-negotiable for any business that wishes to improve its connection with its customers.
Customer survey emails are questionnaire forms sent by email that businesses send to their customers after a sale or event. The results are accounted for and used to guide future strategic business decisions.
Email communication is the most effective medium. easier to stay in touch with your customers. And all it takes is a few clicks.
No time like thepresent
Nothing is worse than sending a bunch of survey and survey emails get no response.
But your customers are just humans. They 'Busy people and even the kindest of hearts may need a little push to get the ball rolling.
So what's the best way to encourage quick replies from your followers?
customers need to know how long it's going to take. They want to know they're not about to dive into a twenty-minute burrow of complex Google forms and 1,000-word essays on their "consumer experience.
86% of customers appreciationhave the authenticity of a brand.
Be honest about how long it will take and your customers will respect it, just like Ritual did in this sample survey email below.
- They found the right tone (we appreciate it, we promise, well done for your health)
- Communicate clearly how long it will take (only takes a few minutes)
- Keep the email short and focused by using a clear CTA (Take the survey)
Source: Very good emails
Make sure that it's worth it
But saying please won't be enough for all of your customers.
You might need to offer a little something to sweeten the deal. Now we're not saying you have to pay them $ 20 to fill out your survey emails, but something like a discount on future purchases can go a long way.
So urce: Very good emails
Take a look at this sample email from 'survey by Frye, supplier of fine footwear. It hit all the right marks with:
- Processing time is about "quick and easy
- $ 50 coupon for future use to encourage click
- Well designed with excellent image / copy ratio and inverted pyramid design
Integrate your polls to reduce friction
Any marketer worth his salt knows that email response rates to surveys aren't great. Between 5% and 30 % is typical.
Make customers click on a link and leave their inbox is in made quite difficult. But it 's notnot required.
Campaign Monitor synchronizes transparently with GetFeedback which allows you to simply drag and drop forms onto your email template, without triggering spam filters. Check out our guide to email forms for more information.
This sample survey email from Taylor Stitch is one example.
Source: Very good emails
They get s goingstraight to the point and have all questions immediately visible to the customer. All they have to do is fill them out and hit POST. This is a deceptively simple strategy to try if you are having trouble getting customers to click on your survey.
Let's face it, getting your customers to engage with survey emails isn't easy. But they're an essential part of communication and the best way to stay on top of what's going on and how they're feeling.
Follow the tips we talked about today and remember to make it worth it. This is the best way to increase your survey engagement rates and stay up to date.
Email is still the number one channel for marketing in any secteur and Campaign Monitor is here to help you with customer survey emails every step of the way. Stay up to date in the messaging world. Subscribe to weekly emails containing selected articles, guides and videos to improve your marketing tactics. Subscribe ibe