Trying to learn how to raise awareness on social media, but don't know how to go about it?
Social media can be one of the greatest assets of your business. allows you to connect with your target audience in a way that other platforms simply cannot compete.
But grow your presenceonline can be difficult at best. At worst, it's downright disheartening.
This is why, in today's post, we're going to share 5 proven strategies for how to fundraise. your brand awareness on social media.
If you implement any of the following tips, you will start to see more followers , a engagement and conversions from your social media efforts.
Ready to start? Let's dive right into the list.
How to increase awareness on social media
You may have read similar blog posts on how to increase awareness of the brand on social media.
And you've probably come across a hundred versions of the same advice: create great content your audience loves .
This is why, in this article, wewanted to share more unique strategies.
Each of the methods listed below shares the following benefits:
- They require NO coding skills or technical k now
- They can be implemented in minutes
- They are PROVEN to work for FAST results
With that in mind, let's look at our 5 expert tips on way to raise awareness on social media.
1. Convert your site traffic to subscribers
Many marketers and small business owners make a common mistake: they treat their social media marketing strategy as if it was in a vacuum.
In other words, they don 'tdo not use other marketing channels (like their website, mailing list, push notifications, etc.) to increase their brand awareness on social media.
This is a BIG missed opportunity.
You can redirect organic traffic from your site to your social networks. From there, you will be able to get more followers and engagement to increase your brand awareness.
And the best tool on the market to redirect traffic to your social media channels is undoubtedly OptinMonster :
OptinMonster is a lead generation toolkit that lets you easily create "optin campaigns ".
This is a term you know probably already, even if you've never heard it before. "Optin ca mpaigns" simply refers to things like:
- Lightbox pop-ups
- The floating bars
- The welcome mats in full screen
- The gamified spin-to -win Wheels
- And more…
But you are probably wondering: "How do these opt-in campaigns help increase awareness on social media?
This is where the use of OptinMonster 's Social model comes in:
This campaign allows you seamlessly redirect users to your social media accounts.
And it's 100% customizable, so you can choose which social channels to promote on your site.
You can also change things like image, title, colors, text and more without needing any coding experience .
This is because OptinMonster uses a drag and drop generator to give you control total on how your campaign looks and works.
But here's what really makes this strategy effective: you can use OptinMonster 's targeting rules to show your social campaign to the right people , in the in the right places and at the right time in their customer journey.
This means using triggers such as:
- Exit-Intent® Technology : increase your audience on social networks thanks to visitors who actively leave your sitee Web.
- Scroll depth : Increase conversions by showing your campaign after people have shown interest in your page content.
- OnSite Re targeting® : Build user loyalty by running new campaigns to known visitors.
These are just a few of the ways you can n target social media campaigns to get higher conversions, although there are plenty more.
But why not see it in action for yourself? Click below to start your OptinMonster 100% Risk Free subion today:
Develop your audience on social networks with OptinMonster today! BONUS: Campaign setupe Done-For-You (Value of $ 297) Our conversion experts will design 1 free campaign for you to get maximum results! Click here to start →
2. Create personalized campaigns for social traffic
In the last tip to increase brand awareness on social media, explained to us how you can send traffic from your site to your social media.
Now we're going to do the exact opposite.
And instead of use opt-in campaigns to redirect users somewhere else, we'll use them to greet visitors specifically from social networks .
Here is an example of what this could do look like:
The demo above shows a campaign designed for mobile devices. And it rewards visitors coming from Facebook with a 25% discount.
It helps you expand your brand awareness and will help your word of mouth marketing effortse .
By creating personalized offers for visitors from social networks, you start to link your social and organic traffic.
You also start to train users to log in with your social accounts for more offers and future savings.
Plus, everything can be set up in minutes .
This is because OptinMonster allows you to target your audience based on where they come from with Referer Detection .
Imagine being able to present an offer for visitors from Instagram and a completely unique offer for visitors to Facebook.
You can adapt your messaging to subgroups ( also called " segments “) of your audience.
This will make your brand more memorable and you will get higher conversions in the process.
Want to try it firsthand? Start with your 100% risk -Free OptinMonster account today!
3 . Show social feeds on your site
So far we have seen 2 methods to link your social traffic with your website traffic. It involves people coming and going from one marketing channel to another.
But you can tie the two even more closely by posting a social feed on your website.
It means take streams. from sources such as:
- Y ouTube
- And more…
Then you can display them on targeted posts or pages of your site.
Or you can just choose to show them the feed in specified areas all over your site. It would be in places like above the footer or in a sidebar.
Here's an example of what an Instagram feed would look like in the sidebar of a blog post:
This gives your social networks more visibility.
As people visit your website, they will have immediate access to your feeds. They can then click to go to the displayed social platform to engage with your brand .
And if you are using WordPress, this is an incredibly easy setup. You just need a tool like Smash Balloon :
Smash Balloon is a quick and easy way to add media streams to your WordPress site.
This premium plugin allows you to customize streams from:
- Facebook (pages and groups)
On After downloading plugin, no technical or coding skills required.
Everything is fully customizable with an easy to use dashboard so you can perfectly tailor your social feeds to the lookand your brand style.
As a result, you will create more social media followers and instantly increase brand awareness.
Check out Smash Balloon today 'hui!
4. Run an online social media based contest
Another solution to build brand awareness on social media is to use an online giveaway or contest.
This can be a powerful marketing campaign that will help you build social engagement FAST.
And the process is simple:
- Select a prize for YOUR target audience
- Determine HOW your audience can enter the contest
- Announce the winner
- Follow up with an offer speciafor all participants
If you follow the strategy outlined above, you will definitely be able to grow your social media audience (and generate more income in the process) .
This is because you can forward your social media pages is a requirement for entering the contest.
And if you wanted this contest to go viral, you can award additional entries to entrants who share the contest with friends.
By making targeted calls to action (CTAs) aimed at increasing your social engagement, you will get a LOT of brand awareness .
For more tips on how to do this, see the following resources: How to run an online contest to increase traffic and generate leads .
But now for the big question: how can you create an online contest when you are already short on time?
If you are using Wo rdPress, all you need is a plugin like RafflePress :
RafflePress is the world's best viral contest maker and giveaway plugin
L One of the best parts about this tool is how easy it is to create custom contests designed to go viral right off the bat.
This is because you can set up "dots". 'entry' that are related to different calls to action.
So, for example, someone might read a blog post for 3 entry points, share the article on social media for 2 entry points and follow your social channel for 1 entry point.
This would give each participant the option of having 6 entry points in total and increase your chances of winning.
You can set these actions as optional or mandatory, thus giving your users more freedom to choose what to do.ow they enter the contest.
With RafflePress, you can select prizes that your target audience LOVES. Then you can create a contest with CTAs to boost your online social media presence.
From there, you can add contests to existing posts and pages or generate a new landing page. with just one click. .
Plus, no coding is required, making it the perfect tool for beginners.
Want to see it in action for yourself? Start d with RafflePress today!
5. Create a consistent release schedule
As we said at the start of the post, creating your online presence may take some timeps.
One of the most important ingredients of a successful social media campaign is simply consistency.
Many marketers and business owners start posting on social media, but run out after a few weeks. Usually this is because they run out of topics to post over time.
A good way to avoid this is to create a posting schedule and calendar that you can fall back on. hold on.
And we also recommend that you schedule your posts throughout the week to make sure you're ahead of your schedule.
While there is LOTS of tools for scheduling social media posts, you may already have access to one via a popular SEO Tool: SEMrush .
SEMrush is mainly software used to increase your ranking on search engines like Google. It allows you to search for wordss-keywords, analyze competitor strategies, identify LSI / related keywords your posts need, and much more.
But what a lot of people don't know not, is that S EMrush also has a social media poster that connects to:
And this allows you to easily schedule all your social media posts:
If your business is trying to grow on social media AND improve your organic rankings, we highly recommend this tool.
As you schedule more social media posts, you can start automating your strategy social.
It helps you build more brand awareness in LESS time.
Moreover, with SEMrush, you 'll also have a tool that helps your SEO efforts. This makes it a great way to kill 2 birds with 1 awesome tool.
Start with SEMrush today!
And it 's That's all for now! These are 5 expert tips on how to build brand awareness on social media.
If you are following any of the 5 stabove strategies, we are confident that you will begin to see the results you have worked so hard for. to reach.
Develop your social network with OptinMonster today! BONUS: Configuration of the Done-For-You campaign (value of $ 297) Our conversion experts will design 1 free campaign to get you maximum results - relatively FREE! Click here to start →
We hope you enjoyed this article. If you've done so, you'll definitely want to check out the following resources:
These articles will have even more information on how you can get more followers (and engagement) to use social media to take your business to the next level.