What is the performance of the website?
Why website performance matters
What affects the performance of the website?
How to ck Website Performance
Website performance metrics
Website performance monitoring tools
What is website performance?
Website performance measures the speed at which pages on a website load and display in the web browser.Web performance is about improving the performance of the website by
Good website performance is the cornerstone of any successful website because it is the first event all visitors experience. First impressions influence how users feel about a website, its associated business or organization, and whether they convert, buy, or bounce or not.
Why website performance matters
As an internet user, you have encountered many slow websites. While this may seem like a minor annoyance, the effects of poor performance can ripple through an entire business. From user satisfaction to the company's financial results, the consequences are consideal. Let's take a look at the speed benchmarks your website faces and why hitting them is so important.
No, whatever techniques an online business can use to improve performance, the The ultimate goal is always to improve the user experience (UX). All website design choices should promote positive UX, speed is no exception.
UX has an impact on all aspects of your website. Simply put, if your website is slow, your visitors will have a bad time. And if your visitors are having a bad time, your online business will be having a bad time as well. Conversely, a high performing site will improve the user experience, leave a positive impression on visitors and keep them coming back.
So how fast is it fast enough for a good experienceience?
There is no definitive benchmark for how fast a website should be. There have been several numbers, ranging from five seconds to half a second, but perhaps the most influential opinion comes from Google. In 2010, Google said that a web page should load completely in two seconds for a positive UX, and it's still widely referenced today.
Note that two seconds is a maximum - the fastest websites can load their content in less than a second on average. If you panic, don't worry. With a little work, a second or two is achievable for almost any website, and certainly for basic ones.
Two seconds is quick, but not arbitrary. When visitors interact with your website, they expect to feel in control. Visitors wantget your website delivering exactly what they want as quickly as possible. It has been shown that the average user can wait about two to three seconds before feeling disturbed, as if they have lost control.
Over time we have become conditioned to great website performance. This puts small website owners at a disadvantage: when someone first comes to your page, they don't compare their load time to that of similar websites - they compare it to the average for all websites they have. They've seen it, including the big hitters with entire teams dedicated to maximizing performance.
The good news is that you don't need a big team to hit the two-second threshold. There are clear strategies you can follow to speed up thes things , and soon we'll take a look at what exactly is causing pages to slow down.
One of the main goals of web design is to capture the interest of visitors as soon as the page However, none of this matters if your website is loading slowly - it is very easy for users to leave when they are feeling impatient. A study by Akamai Technologies found that two extra seconds of load time more than double a page's bounce rate, and 53% of mobile users will abandon a page that loads in more than three seconds.
On the one hand, it 's great that we are free to choose the best website for our needs. On the other hand, it 's not so good if you ' re the one with the rate ofhigh rebound. To retain visitors, especially newbies, your website must meet performance expectations.
Conversions and sales
There is a strong link between website performance, conversions and sales . It doesn't matter how you define a conversion: performance affects visitor satisfaction, and the happier people are with using your website, the more likely they are to download an offer from. content, join a mailing list, or make a purchase.
Understanding this relationship is critical, as it links your website performance to your results. Small differences in speed can make the difference between a conversion and a bounce: for every second of load time, your tconversion costs are likely to drop by 4.42% on average during the first three seconds:
As marketers know, a conversion lost by you is a conversion obtained by a competitor - in this case, a competitor with a faster website . All the more reason to prioritize speed.
Imagine you discover a new restaurant and decide to stop by for lunch. When you arrive you notice the the front door is broken. It's okay, they'll fix it soon, you think. But whenyou will come back next week, the door is still broken.
Of course, you are embarrassed by the minor inconveniences. Worse yet, you can start to assume things about the restaurant - if they can't fix the front door, what does that say about the quality of the food they cook?
The same is true for websites, but to a much greater extent. A noticeably slow website will raise assumptions that damage your reliability and branding. Visitors will question your competence, your safety and your ability to serve the customer. Some might even think that your site is dangerous or illegitimate. All the other websites they use are fast, so why not yours?
The perception of the brand is a subject for another post . However, it is prudent to suassert that poor perception hinders growth in a competitive online space.
Smartphones run slowly but surely take over the browsing experience. The number of smartphone users in the world recently exceeded the three billion With no sign of stopping, and mobile internet surfing is neck and neck with computer surfing. A quick glance at your analytics can tell a similar story on your website.
The rise of smartphones is perhaps the biggest radical change in web design of the past decade. This has forced companies to reinvent the way they create websites, with many now opting for a mobile-centric design approach that gives priority to small screens
The mobile first is much more than a simple layout .Mobile devices tend to have less computing resources than the standard desktop computer and hence the average web page takes 87% " longer to load on mobile than on computer .
This is no excuse for poor performance, however: Half of mobile users will use a business less often if the site is not mobile-friendly , even if they like the business otherwise. To serve this growing user base, your mobile website needs to be designed lightly for small devices on slow connections.
Finally, website performance has an effect on your place in the search results. Since 2010, Google has taken into account the speed of the pages in its ranking algorithm . In 2018, he announced the same for mobile pages . It 'sa way for the search engine to reward websites that provide a better user experience.
While page speed is not currently the most decisive ranking factor (Google says relevance plays a much bigger role), it can still impact your site position Web in search results and affect traffic, conversions, sales. For example, if Google considers your website and the website to be a concurrent are also relevant to a query, the faster of the two may rank higher.
What affects the performance of the website?
For the most part, a website looks like a single entity in our browsers. But website owners know there is more to it.
There are many factors that combine to create a unique and cohesive website, most of which affect web performance in one way or another. Here are the main components that determine whether a web page is fast or slow, and how each can be optimized:
Page weight refers to the total size of a web page, including all the resources (code files, images, embeds, etc.) it needs to load. Time toLoading is largely dependent on weight - essentially, the more files you include and the larger those files, the more work it takes for the browser to render.
Due to the way websites are built, many elements of slowed down pages are frontend based, what users see on the page. Taken from the former Google Performance Engineer Steve Souders , which writes: "80-90% of end-user response time is spent on the frontend. "
This idea is particularly well illustrated by a waterfall diagram, which visualizes the loading time of each resource completely. As shown below, front-end content is the culprit on a typical web page:
The solution seems simple: reduce all excess resources so that there is less to load. While this is working, the problem is that frontend technology is getting too advanced for its own good.
For each new element you place on your page, you add time spent loading its resources. As web professionals are drawn to new features and dynamic page experiences, load time is overlooked. This is why, surprisingly, the websites have is slower and slower despite improvements in page delivery technology.
Don't be fooled by gadgets - simplicity is key to performanceances and user experience, and you should always favor layouts that are specific to the complexity of your designs. But that 's not the only way to reduce page weight.
Even after simplifying your pages, you may experience performance issues due to large files. This is where minification comes in. Minif ication is the practice of removing excess characters from files such as certain spaces, line breaks, and comments. This information helps developers read code files, but makes no difference to the browsers that process them. Minification is possible with online tools, and WordPress users can take advantage of quick plugins to automatically minify files.
Most of the content you see on websites is text or images. The filesImages are much larger than plain text HTML files, so they take longer to download and display in the browser. It follows that high fidelity images will hamper an otherwise respectable load time. Fortunately, optimizing your images is an easy solution.
Above all, do not exceed the number of images you use on your site. Each image is a different resource to upload, so choose yours intentionally.
Then resize your images to the desired dimensions before downloading them. Don't rely on your server or browser to reduce them, as it takes longer. It is better to upload the same image to your server in multiple dimensions, rather than one large image used in different places on your website.
Finally, keepsmall files by limiting the image file formats to JPG, PNG, GIF, and SVG where possible. Compressing images can also improve load time, but this is a more subjective process - you want your image files to be small enough to improve performance, but large enough to maintain sufficient quality. It will take some trial and error, but you will tend to find that compressing about 75% of the original image gives the right balance.
Every website follows hypertext transfer protocol, or HTTP. HTTP indicates that in order for a website to load in a web browser, the browser must first send an HTTP request to the target website's hosting server. The web server then returns a response withc the requested resource.
In reality, most web pages are complex and require several HTTP requests to be fully rendered. In general, the more complex a web page, the more HTTP requests it needs. And the more requests, the slower the page.
Reduction of HTTP requests may take some time and redesign your site, but it might be worth the investment to reduce your load time. Simplifying a page will reduce the amount of resources requested, so start there if you can.
Also, beware of external resources, resources retrieved from third party servers. External resources can be integrated like images, videos and other media, as well as external font packs, graphic ads, affiliate links, and widgets - all bornstop additional HTTP requests to separate servers and can adversely affect performance.
Caching is the process of storing data in a place where it can be recovered more easily in the future. A browser cache records website data such as HTML files and images temporarily on user device. When the user returns to the cached web page, the browser loads these files from its local cache instead of requesting them from the web server, saving time and bandwidth.
Browser caching is a must for static content on your website for longer periods of time (content that changes frequently should not be cached). The way in which vWhether you enable caching will depend on the services you use to create and host your site, but each provider should offer instructions and explain how to set time limits for cached content.
File compression allows files to be distributed quickly over the Web. A web server with compression enabled shrinks requested files (without loss of information) before sending them. When a browser receives the compressed files, it decompresses them and renders them normally.
Smaller files are faster to upload and download, so compression is almost always beneficial. Today, 80% of websites use compression, especially a type of compression called GZIP. Find out how to activate GZI compressionP on your server .
Web browsers process each page resource one by one. Sometimes this means that the code in a file is preventing future assets from loading quickly - this is called render blocking code.
While the majority of web performance optimization practices concern the frontendof your website, the right host is the basis of an efficient and effective website. A mediocre server is prone to glitches and performance issues, so it's worth investing in hosting that can handle increased traffic and spikes in demand.
The low cost of shared hosting may be tempting, but you know that you are
With all this technical talk, it's easy to forget that servers are computers located somewhere in the world. The greater the distance between the device making HTTP requestsand your requesting server (s), the longer it will take to send and load your website files. This is why it is important to know where your servers are pinging from - your website will likely perform differently in Washington DC compared to Tokyo.
You can remedy this problem with a content delivery network (CDN) . A CDN is a collection of servers spread around the world that contain cached copies of your website files. When a user requests your website, your CDN will determine the server closest to their physical location and provide files for that server.
Perman ent Redirects
301 redirections EnvSend users from the page they requested to another. As you can guess, the time spent redirecting visitors hurts performance. There's not much you can do about this once the redirect is in place, so it's best to avoid 301s when you can.
How to Check Website Performance
The first step of website performance optimization measures the speed at which your website is currently running. The best way to do this is to perform an online speed test of your web pages.
These free tests allow you to paste the URL of any web page, and will return a summary of the page's performance. Many tests also produce an overall score quantifying the overall performance of the page and an overview of the areas that contributed the most.e to fast or slow performance, so that you can identify the most outstanding issues on your website and get rapid performance gains.
We've listed a few of those speed tests below. When choosing one, keep the following points in mind:
- Each tool calculates your performance score differently, so stick to just one. Displaying results on different tools can give the false impression of improvement.
- Run multiple tests to simulate performance when your website is both cached and not cached by the speed test tool. Cached websites load faster than non-cached sites, so if your website performs poorly on your first test, it might be for this reason.
- Your site doesn 't need a perfect score to be considered very successful - it can beIt won't even be possible depending on the resources that your page needs. Aim as close to perfection as possible.
Website Grader provides an overall performance score out of 100 which sums up your website 's efficiency. Scoring factors include performance as well as SEO, mobile experience, and security.
Powered by open source Lighthouse , Website Grader 's performance rating accounts for 30% of the score your website and look at the top contributors such as page size, number of HTTP requests, caching and Image Size. There is also a free accompanying video courset to help you. improve your grade.
Another popular testing option for marketers, Google's PageSpeed Insights tool assesses your website's performance on mobile and desktop devices. It provides an overall score of 0-100 and is powered by Lighthouse - a score of 80 or above is considered very successful.
PageSpeed Insights is particularly rigorous and maintains websites to high standards in terms of performance. It also provides a detailed but accessible report on important metrics, as well as opportunities - suggestions to speed up your page - and additional diagnostics that may be useful.
Source of the 'image
Pingdom is a website monitoring tool that also offers a free website speed test. Its results focus on changes you can make to improve performance, and assigning ratings to each component improves or reduces load time. It breaks down transfer sizes by file type and number of HTTP requests by content type
Additionally, Pingdom allows you to run tests from multiple global locations to simulate your performance. site in these regions.
The GTmetrix performance test is another option powered by Lighthouse - it gives a detailed summary of performance and suggestions for improvement. It also includes a useful speed visualization (a timeline of highlights screenshots). each significant load time event), a waterfall of content, video recordings of its tests, and historical performance data to track improvements over time.
WebPageTest is an open-source testing tool that assesses web performance and security. It runs performance tests on multiple browsers and allows you to test from multiple locations around the world. Less intuitive than other tools, WebPageTest is better for web experts than for those looking for quick wins or a short, user-friendly summary. -detail and its report may take longer to evaluate than reports with other tools.
Website performance indicators
After Put your website through any of the tools above, you may not be familiar with some of the terms used to measure performance. Although speed is an intuitive concept, performance can't really be summed up by a single value - Web developers use several metrics to quantify the actual speed of a page. Knowing them will help you understand better how to optimize.
Page load time
A page load time is the time it takes to load an entire web page. It is measured from the moment a user requests a website (by example, enters a URL in the browser or clicks a link on a search results page) until the last resource on the page is rendered.e we say websites should load in two to three seconds maximum, this is the metric we are referencing.
Time to First Byte
Time to first byte (TTFB) measures the latency of your web server. It is the time between when a user requests your website and when your web server sends the first information back to the user's browser.
A slow TTFB indicates an issue with your web server, which can be resolved by upgrading or changing your server plan, or by using a CDN. But first, you're probably better off focusing on metrics that deal with the frontend, such as ...
Time to Start Render
The render start time is the time it takes for the content to startappear on the page after submitting a request for the website. It measures the time it takes before the user knows the content is loading. This can be signaled by any visual element - such as a header, block of text, or background - appearing on the screen.
This is an important metric as it tells users that their request is being processed and they will soon see your website, which gets their attention. Render startup time typically takes a second or two, but the best performing websites hit this mark in under a second.
Time to Title
Title creation time is the time it takes for your website title to appear in the 'browser tab, which tells the visitor that your website is loading. The faster the title appears, the better.
Time to Interactive
Another key indicator of website performance, interactivity time measures the time from when a user requests your ite websites when they can begin to interact with page elements, such as scrolling or clicking buttons.
This does not mean that the page is fully loaded - some page elements may still load after others become interactive. However, if a user can interact with the content above the fold, they will consider the page as ready for use.
DNS lookup time
DNS lookup time is the time it takes for the Domain Name System (DNS) to convert the domain name entered by the user in the corresponding IP address. This must be done to recover the resources of each hosting server.
DNS lookup must bebe very short, no more than 150 milliseconds - anything more can have a noticeable impact on performance. Long DNS lookup time can be caused by your DNS provider, in which case you can consider premium DNS service. It could also be due to the number of third-party resources on your webpage. For example, if your page includes content from two third-party resources, DNS will need to translate three domains (including yours) to IP addresses, increasing your total DNS lookup time.
These metrics are not direct measures of website performance, but can be good indicators. If you see a decrease, examine the speed of your pages.
The bounce rate of a page is the percentage of people who land on the page, then leave without clicking on anythingt. If a page is slow to load, it makes sense for more visitors to be impatient and leave without interacting. But remember that high bounce rates can be caused by many factors - your page may load correctly but fail to capture interest.
Session duration (also called "on-site duration") is another sign of pag potentially slow. If it is very low, this may indicate that many users do not exceed the first page load.
Rate of conversion
Conversion rate is the percentage of the total number of visitors to your website who convert. As stated, conversions are closely related to website performance - visitseuhappy rs are more likely to stay on your website and take certain desired actions. There are many factors like bounce rate that influence your conversion rate, but it's worth checking to see if performance is one of them.
The error rate is the proportion of HTTP requests that return error codes error among all HTTP requests over a short period. A high error rate indicates that something is wrong with your web infrastructure that is preventing the delivery of resources, slowing down or blocking pages, and distracting visitors.
Website Performance Monitoring Tools
After resolving any current performance issues, it is recommended that you regularly monitor your website performance. This signifies checking that your website continues to load pages quickly and consistently.
Website performance monitoring is of two types, real user monitoring and synthetic monitoring. Real user monitoring, also known as passive monitoring or reactive monitoring, tracks user activity and logs your website performance in detail for real users. Synthetic surveillance, also called active surveillance or proactive surveillance, uses software to simulate actual user interactions at routine intervals. This helps detect performance issues before they affect real visitors.
Real user monitoring and synthetic monitoring requires specialized monitoring software, and several cloud-based solutions exist for active and reactive monitoring. Here issome noteworthy options:
Pingdom is a leading player among website monitoring tools, and is renowned for its reliability and last minute alerts issued when your website is down or underperforming. This service also offers synthetic monitoring to uncover performance issues and a user-friendly interface that allows website owners of all experience levels to keep tabs on their sites.
Pingdom price his service on a scale and
Uptrends is another popular monitoring tool that includes solutions for proactive and reactive website monitoring. It allows you to automate performance testing from 224 worldwide at intervals of up to one minute, and its visual reports are very intuitive and visually appealing. If you want a tool that shows you everything you need to know in a simple interface, try a demo.
Uptrends is spread over five levels, from the Starter plan ($ 15.47 per month) and the Business plan ($ 37.06 per month) to the Professional plan (216, $ 65 per month). Features vary widely by plan, allowing you to select the best fit and switch plans as your website grows.
Site24x7 provides a complete suite of tools for website monitoring as well as server monitoring, application performance monitoring, and more. You can leveragefrom its global network of over 100 monitoring locations to simulate web page interactions and track your site's performance and availability. Site24x7 can also perform security audits and API monitoring - that's a lot to take, which can make this powerful option overwhelming for new users
The Plans range from $ 9 per month to $ 89 per month with the increase authorized websites, synthetic tests and pageviews by level. resumption plan and a 30 day free trial.
The TeamViewer (formerly Montis) remote management tool is our last recommendation. It is focused on page performance - You can check page speed from over 30 locations around the world and generate visual reports for each check. Performance checks can be set to run as frequently as you want, and you can also schedule alerts if performance drops below a threshold set. One downside is that the user interface is not as striking as that of the competition.
The price of one subion to TeamViewer evolves according to the number of Tracked URLs - for example, 10 URLs cost $ 18.55 per month, while 100 URLs will cost you $ 153 per month.
Improve the speed of your website
Each website takes a different approach to its design depending on Its However, good website performance is a universal must for any website, regardless of niche, service or content.
Slow load times are more than just a simple matter. annoyance for your users - they impact how your audience perceives your brand and how likely they are to make a purchase and recommend you to a friend. A slow website is also bad for SEO and mobile traffic . And if your pages perform poorly, every visitor is affected.
To sum up, website optimization performance is not just about speeding up chdares: it's all about strengthening your overall online presence and creating a website that visitors trust. While major performance gains don't happen overnight, data shows that fractions of a second make all the difference.