In our third most popular post of the month, Allen explains everything what you need Find out about ad variations, why they're so great, and how to start testing your copy at scale.
When it comes to buying a home, it all depends of the location. When it comes to selling a home, this is just one part of the puzzle that realtors need to solve if they want their commission.
In our fourth most popular post of February, Margot offers seven very practical tips that real estate agents who advertise on Facebook can take to make their real estate agency - and their listings - look good. more attractive to potential buyers.
Although many costs in AdWords have increased over the past 12 months (check out our most popular article to learn more if you want to see how much they've increased ), it is always a remarkably profitable way to market your business. That doesn't mean you can't allocate your budget a little more wisely.
In this article, guest author Barry Feldman describes seven ways to stop burning your budget as a lobbyist chez Mar-a-Lago. Barry explains some of the hidden traps that can undermine your ad budget without you realizing it, as well as proactive ways to take control of your ad spend and make sure every dollar in your ad budget works as hard as you do.
6. The 5 Best Reporting Tools for Marketers and Advertisers
Let's face it, the report sucks. This can be a thankless and time consuming task, even if the results are good.
T is another way, tired marketing.
In this article, Brad Smith takes a look at five of the best reporting tools available for besieged brands who hate reporting as much as the White House. Brad takes an in-depth look at each reporting tool, describes the pros and cons of each, and shows you some cool tips that you can use.You can use good old Google Analytics to relieve your reporting.
7. Social media crisis management: a guide to staying calm under pressure
Given capital, knowledge and expertise that big brands have, it 's amazing how many brands still manage to fuck themselves royally on social media. When brands make horrible social media blunders, many people take a moment to bask in the accompanying schadenfreude, but what the poor social media manager is supposed to contain the mess?
In this article, yours explains really how to handle a variety of social media crises, from ill-advised tweets attempting to co-opt national tragedies to make a sale, to 'hacks' that look a lot like an inept social media manager tweeting from the wrong account By the end of this post you will have several concrete steps you can take to put out your next social media fire.
8. 33 Epic Instagram Captions That Will Break Your Like-Ometer
As any hardcore Instagrammer might tell you, captions are almost as important as the images they accompany. Without a catchy caption, even the most beautifully photographed brunch becomes just another stupid photo of someone else's food.
In this article Gordon repsertorie 33 Instagram captions quiok these posts from "good" to "excellent". Each example has something unique to offer, so whether you want to increase engagement or expand your audience, there are a lot of lessons to be learned from these Instagram captions.
9. 4 SEO survival tips for the voice search revolution
Voice search is about to be among the biggest changes most potentially disruptive to the research landscape in recent memory. For every exciting innovation that emerging voice search technologies promise us, there are dozens of challenges, especially when it comes to SEO.
In our penultimate article in this month's roundup, Hallam's Ellie Pollicott shares four survival tips to ensure your site - and your traffic - survives the looming voice search revolution. these strategies do you already use?
10. How to turn customer comments into high converting ad copy
Writing good ad copy is so much more hard than it sounds. Fortunately, you have a plethora of first-hand experiences to draw inspiration from when writing your ads - your customer feedback.
In our latest roundup post this month, guest author Robin Geuens explains how to Transform customer feedback from a wide range ofsources into high converting ad copy that drives results. Robin shows you how to put together and identify the best reviews to use in your copy, from social media posts and blog comments to customer reviews and testimonials.