If you've ever wondered:
"I know I need to promoter my content… but I don't know how. "
" My content is awesome. But my blog looks like a ghost town. "
" How can I email influencers in my niche without being a pushy jerk? "
" I post A TON of unique content on my site. But I still don't rank on Google. "
Then you 're going to LOVE today's article.
Because today I will reveal the secret to promoting your content (the right way).
I have a lot to cover, so let's dive right into…
Why most people fight With SEO (Real Talk)
Most people think that the key to higher rankings is "posting great content".
So they open their laptops, split their fingers, and type article after article on "great content ".
And what happens when it doesn't worknot?
They think: "Guess I haven't posted enough quality content. It's time to pop in and write another post…".
Well here is the truth:
Posting great content puts you in tune with the thousands of other people doing the exact same thing.
Trust me, I 've been there…
I don ' t am not afraid to say it:
My first sites were epic failures.
And looking back, it 's no surprise why.
At the time, I thought the white hat SEO formula looked like this:
Great content + bigger content = # 1 ranking.
Face… meet palm.
Now I know better.
Today, my focus is on promoting content.
In fact, I would say spending more timepromouvoir than to write.
And thanks to my tested content promotion strategies, Backo generated over 100,000 unique visitors last month:
And because I know how to generate targeted traffic on demand, J have the freedom to do what I want… when I want.
A few months ago, I decided to go on a 5 week trek in Indonesia and Thailand.
Because I run my own business, I didn't need to worry about budgets or deadlines. Cost and dates were minor details.
I booked my flight, I found out the rest later.
Here I am at Borobudur temple in Java:
But this kind of freedom is only possible if you know how to generate targeted traffic.
And generate traffic Targeted is ONLY possible if you learn how to promote your content (the right way).
A real life example of content promotion done well
Let's face it:
For most marketers, promoting content is a HUGE struggle.
MalgD this, there are people who promote their content with ease…
Take the example of Sue Anne Dunlevie.
Sue runs SuccessfulBlogging.com , a blog that helps entrepreneurs get more leads and sales.
When Sue first started her blog, she was posting a new blog post every week… like clockwork.
Instead of promoting her new post, she would launch WordPress and start working on NEXT week's post.
And despite all this content creation, Sue's traffic would not budge:
After months of banging her head against a wall, Sue decided to change gs up.
Instead of HOPING for her content to get out there, Sue got involved in promoting strategic content.
And here's What s 'it happened next…
Thanks to the promotion of strategic content, Sue's traffic has increased by 342% (compared to when she was not promoting any content):
Instead of the 21 email subscribers she used to get each week, she now brings a 214+ balloon:
But most importantly, her business has grown like a bean.
In the three months that she started to take content promotion seriously,Sue's sales increased by 283%:
How did she do it?
Let's zoom in and see a recent example
Because Sue is strategically promoting her content, it constantly generates a LOT of traffic, backs and comments.
For example, Sue recently published (and promoted) an article titled: How to Start a Blog and Make Money .
This post generated an impressive 776 shares social.
And because of all the buzz and shares, the publication of Sue generated a spike in traffic the first week…
… and 4,500 unique visitors in total to date.
She strategically promotes everything she posts.
Now Sue may look like a natural content promoter, but the truth is a little more complex…
How Sue cracked the "content promotion " code
As I already mentioned to you, Sue 's first attempt at content marketing has was a huge failure.
As Sue puts: Sue Anne Dunlevie
For example, here is one of Sue's first posts:
Yes, that 's 22 shares… in total.
Flash before today…
… and here are the shares social from one of Sue's recent posts:
That's 10 times more shares.
How is this possible?
According to Sue, she invested more effort in creating articles ofher epic blog…
… but she also spent more time promoting what she wrote.
According to Sue: Sue Anne Dunlevie
While Sue's results may seem remarkable at first (and they ARE impressive), her results are no mystery .
This is because she abandoned the post and prayer approach…
… and decided to embrace strategic content promotion.
And that, my friend, is the clincher
Believe it or not, but I was struggling with SEO and content marketing.
Lots of time.
In fact, my first sites were huge flops.
I remember one day staring at my laptop screen wondering if I could ever figure out this "SEO thing".
I was this about to turn my back on SEO ... for good.
Fortunately, I didn 't throw in the towel. Instead, I decided to give EVERYTHING a try.
And after yearsFrom experimentation, I learned a valuable lesson in online marketing…
… a lesson I wish someone would give me on Day 1:
Most of the so-called Les SEO "experts" tell you, "post great content and the backs and rankings will take care of themselves."
(This is what I call the "post and prayer approach")
Through years of testing, I have found that first page rankings don't come from posting quality content.
Instead, first page rankings are a direct result of strategically promoting your content in the right way.
And that 's exactly why Sue succeeds where many others fail.
More evidence PromotionContent Can Be “The Creator of the Difference”
Here's the truth:
The strategies used by Sue can be used by anyone who wants more. higher Google traffic and rankings.
In fact, I have taught my proven content promotion strategies to over 850 students from 33 different countries.
And I've seen similar results from them including:
Giovanni is the founder from LiveandDare.com .
He recently created and promoted a guide which generated 33,000 visitors and (mostly) 1,500 email subscribers:
Not to mention an editorial back from The Huffington Post.
Not bad… not bad at all.
Chris is running a target EuropeanDomainCentre.com .
Chris strategically promoted a Domain Name Infographic which generated over 34,000 pageviews in total:
This also helped him create 35 context backs. Like this one from his competitor:
The question is:
How did they do it?
And more importantly how exactly can you do it?
It all starts with 2 simple steps…
Step 1: All d 'first, find someone who wants to share YOUR content with THEIR Audience
A lot of people ask me for verbatim email s that I use to promote my content.
OK so I 'm not afraid to brag a bit here…
Considering the fact that I have sent (and tested) over 6000 e- awareness emails, my emails are turning BIG.
But hC 's the truth:
Your email is only a small part of promoting content.
Here is a story to illustrate What I mean…
A few weeks ago I receive this email unexpectedly:
What 's wrong with email like this guy?
Well be honest with you ... A LOT.
But let's focus on the problem that forced my hand on the "delete" button:
I wasn 't going to share its content ... EVER.
My interest in smartphones begins and ends when I pull out my iPhone to read ESPN.com on the subway.
Not to mention the fact that I have JABUT covered smartphones here on the blog.
This means that the sound could have been almost perfect and it wouldn't have mattered.
The end result?
Because its content did not match the interests of my audience, I wasn 't going to share it…
… no matter what it was said in this email.
Now don 't hear me Wrong Here
I'm not a laughing idiot like a supervillian by deleting outreach emails.
I actually share people's stuff all the time.
For example, here is an awareness email I received a few weeks ago:
Here's the truth…
David's could definitely take some work.
But he nailed it most important part of content promotion:
David found someone who was already interested in his topic key from ontent (me).
And because of this I gladly tweeted:
The problem is:
Once you have found someone who is interested in your contentu subject, content promotion becomes 10 times easier.
How about another example of successful content promotion in action?
A few months ago, I published an article titled 16 Actionable SEO Writing Secrets That Will Drive More Traffic to Your Site :
And to promote it, I contacted a group of people that I KNEW super-interested in the subject "SEO writing".
(If you're curious about what I sent these people, stay tuned. I'll cover this next week)
And because my content matches their interests (and to the interests of their audience) like a glove, they happily shared and linked:
Takeaway lesson: If you're serious about promoting content, the step # 1 is to find people who are already interested in your topic.
Step # 2: Next, give them an overview of your content
It may sound simple, but stick with me…
Now that you have found someone who is really interested in what you have posted, is time to give them a brief rundown.
Before we show you an example of what let's take another look at a bad awareness email that is tcame across my desktop this week:
As I mentioned before:
Clyer the subject is KEY.
And Kristztina has done a decent job in this department (I've posted a lot of content on building lists).
But here's the part I want you to focus on now:
Think about it for a second:
She asks me to share her post ... before I even say I liked it!
C 'The online version of getting a business card stuffed in your face.
And because she was too pushy, I said pressed "delete ".
In sharp contrast, let's look at an excellent (non-pushy) email I received from Darren:
This email is so good I wanted to print it, frame it and hang it on my wall.
As you can probably guess from reading this article, I'm a huge fan of the subject of "content promotion ".
So Darren definitely found the good person to contact.
And his email was personalized and non pushy.
He didn 't say: "share it with your followers ".
He didn 't say: "link to this from a blog post ".
He said: "I 'd love to know what you think ".
I thought the post was solid, so I tweeted it:
Also, because it shared something with me that I enjoyed reading, Darren built a direct line with me.
Next time he posts something similar, he will be able to me again send an email and I'll probably share it.
All from a single email that never asked for anything.
Lesson to be learned: your goal in content promotion is to get your content to the right people. That 's it.
What to expect over the next two weeks
Over the next few weeks I will show you the deadly mistakes that people with content promotion.
I'll also show you a behind-the-scenes case study of how I used content promotionto promote an article that generated 16,696 unique visitors… in one week.
But before you get into the thick of it, be sure to read the next section of this article (this is important).
Now here's what I want you to do next (your "homework ")
Leave a comment to tell me who you plan to promote your content to (step # 1 of this post).
This is the first step to crush it with content promotion. So it is important that you do this now.
For example, if you just posted a blog post about gluten free desserts, you could leave a comment like:
I I will be here today to answer questions and give advice. So be sure to leave a comment now.